Is si profitable to sell on Amazon United States?

The niche generates $117K/yr across 16 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (36/100).

How competitive is the si niche?

8 brands and 16 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in si?

Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 1.1%.

What does it cost to enter the si niche?

Listings span $15.11–$169.62; the average listing price is $78.55 (sweet spot $15–$100). The average incumbent carries 1,929 reviews — the moat a new listing must climb.

si

Skip it

Weak search conversion (0.0%) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$78.55

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$15.11–$169.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,928.5

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$117K

$117K/yr · 15.0M searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-32.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, si is a $117K/yr Amazon United States market (15.0M searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 36/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

si market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $196K–$236K; units × avg price
Conversion rate: 0.0%
Avg BSR: #1,672
Page quality: 0%
Prime: 81%
Sponsored: 56%
Out of stock: 4.3%
Avg brand age: 81 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Armani Beauty50%
Oakley23%
Generic7%
SI6%
Armani beauty5%
Dirty Girl Undies5%
Open — no brand owns it (2 brands, 4%)

Demand

Weekly Amazon search volume, last 20 weeks — -32.2% search growth over the last 90 days.

Open Trend

Top si search terms

si perfume for women48K/yr -10.4%1.3% conv.
si perfume22K/yr +5.0%1.3% conv.
armani si16K/yr +14.6%1.3% conv.
giorgio armani si13K/yr +23.3%1.2% conv.
si giorgio armani perfume women19K/yr -31.7%1.1% conv.
si perfume giorgio armani for women6K/yr +60.9%1.7% conv.
si armani perfume for women11K/yr +26.5%1.2% conv.
armani si perfume for women15K/yr -11.7%1.9% conv.
perfume si9K/yr +14.6%0.5% conv.
si giorgio armani7K/yr +36.6%0.8% conv.

All search terms

Top si products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Armani Beauty S Eau de Parfum Womens Perfume Modern Chypre Fragrance Blackcurrant Nectar Rose De Mai & Freesia Patchouli Notes - 1.0 Fl Oz

Armani Beauty$88.404.7★7,171 rev

Oakley SI Light Patrol Mens Boots Blackout 6.5 USA

Oakley$117.594.4★2,264 rev

Armani Beauty S Passione Eau de Parfum Vanilla Perfume for Women Floral Citrus Fragrance Blackcurrant Nectar Damascena Rose Black Tea Notes - 3.3 Fl Oz

Armani Beauty$118.104.6★3,784 rev

Armani Beauty S Eau de Parfum Womens Perfume Modern Chypre Fragrance Blackcurrant Nectar Rose De Mai & Freesia Patchouli Notes - 1.6 Fl Oz

Armani Beauty$132.934.7★7,171 rev

Si-Sii- Eau de Parfum 100 ML Perfume for Women

Generic$79.993.0★12 rev

Newest

by launch date

Si-Sii- Eau de Parfum 100 ML Perfume for Women

Generic$79.9912 rev

3mo ago

Giorgio Armani Si Eau De Parfum Women EDP 15 ml / 0.5 Oz

Armani beauty$35.7621 rev

5mo ago

SNMAFIK Si-Sii-Passi0nes Eau de Parfum 100 ML Floral Perfume for Women Luxury Fragrance with Long-lasting Fragrance-Card

SNMAFIK$99.145 rev

6mo ago

Armani Beauty - Womens Perfume Discovery Trio Set ($110 Value) - With My Way Aqua di Gioia & S - 0.3 Fl Oz Each

Armani Beauty$68.8947 rev

10mo ago

Armani Beauty S Intense Eau de Parfum Perfume for Women Chypre Ambery Fruity Fragrance Blackcurrant Nectar Damascena Rose Black Tea Notes - 3.3 Fl Oz

Armani Beauty$169.62154 rev

1y ago

What buyers say about si

What buyers praise and complain about, mined from review topics.

What buyers love

Smell80%

“The perfume smells so good”

Durability7%

“Long lasting”

Advertised Vs Actual Product5%

“Exactly what I ordered”

Brightness/Shine/Glow2%

“Bright and juicy”

Suitability Combination Skin2%

“It works very well with the ph of my skin”

Value For Money2%

“Worth it”

Weight Light2%

“Light weight and very comfy and airy”

What buyers complain about

Smell50%

“It does not smell like it suppose to smell”

Durability14%

“lasts no longer than 10 minutes”

Size-Overall14%

“it's still too large”

Leak-Proof14%

“The cover is leaking”

Weight Heavy5%

“Fat in the fingers”

Value For Money5%

“this was expensive”

Top return reasons

Size-Overall44%

Feet Fit12%

Length8%

Wrist Fit8%

Waist Fit8%

Width8%

Sleeve Fit4%

Ankle Support2%

Comfort-Overall2%

Design-Overall2%

Common questions

Is si profitable to sell on Amazon United States?: The niche generates $117K/yr across 16 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (36/100).
How competitive is the si niche?: 8 brands and 16 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in si?: Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 1.1%.
What does it cost to enter the si niche?: Listings span $15.11–$169.62; the average listing price is $78.55 (sweet spot $15–$100). The average incumbent carries 1,929 reviews — the moat a new listing must climb.

si