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Shrek Face Paint

Fail

Shoppers spend an estimated $41K a year here, so Shrek Face Paint is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$41K/yr53K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
53%top-5 click share · 11 brands · 24 sellers

Flapen Score

Shrek Face Paint against its category

The dotted line is the Beauty & Personal Care average. Past it, Shrek Face Paint is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shrek Face Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Shrek Face Paint 53K times last year and spent an estimated $41K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
6.1%
Market size, estimated
$41Ka year
Peak month
October28.5× the quietest month
Top search term
colourpop shrek14K searches a year

02 · Price

A sale here is worth $12.78.

Listings sell for $12.78 on average, from $5.84 to $29.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.78 that is $1K to $3K a year per listing.

Average price
$12.78under the $15 to $100 sweet spot
Price range
$5.84–$29.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #4,407 within Body. It carries 1,691 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
28.8%
Average rank
#4,407in Body
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,691per listing
Listings tracked
25

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Shrek Face Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

24

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

9%

  • Brand 140%
  • Brand 222%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 9%)

Demand

Shrek Face Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 28.5×

Search terms

Top Shrek Face Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colourpop shrek14K/yr
  • shrek makeup13K/yr
  • shrek colourpop6K/yr
  • shrek face paint7K/yr
  • colorpop shrek3K/yr
  • ogre green face paint6K/yr
  • shrek green face paint3K/yr
  • green face paint shrek2K/yr

Reviews and returns

What reviews say buyers love and hate about Shrek Face Paint

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Color”
24%of negative reviews mention “Color”
3.8%of orders come back
“Broken colors”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Shrek Face Paint questions

Answered from the same tracked data.