Is shrek face paint profitable to sell on Amazon United States?

The niche generates $41K/yr across 25 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (40/100).

How competitive is the shrek face paint niche?

11 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in shrek face paint?

Top complaints mined from reviews: Color, Paint Quality, Quality-Overall. The return rate is 3.8%.

When does demand for shrek face paint peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 28.5× the quietest.

What does it cost to enter the shrek face paint niche?

Listings span $5.84–$29.01; the average listing price is $12.78 (sweet spot $15–$100). The average incumbent carries 1,691 reviews — the moat a new listing must climb.

shrek face paint

Skip it

A small market ($41K/yr) — this niche doesn't clear our bar today.

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.84–$29.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.78

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,690.92

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Market size

Bad$41K

$41K/yr · 53K searches

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, shrek face paint is a $41K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

shrek face paint market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $51K–$64K; units × avg price
Conversion rate: 6.1%
Avg BSR: #4,407
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 28.8%
Avg brand age: 31 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

ColourPop40%
Go Ho22%
Mehron13%
paminify8%
PASNOWFU5%
Bioworld4%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -10.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 28.5×

Open Trend

Top shrek face paint search terms

colourpop shrek14K/yr +18.9%0.7% conv.
shrek makeup13K/yr -10.9%2.3% conv.
shrek colourpop6K/yr -26.2%0.5% conv.
shrek face paint7K/yr -20.3%17.8% conv.
colorpop shrek3K/yr +6.7%0.3% conv.
ogre green face paint6K/yr -39.5%21.2% conv.
shrek green face paint3K/yr -45.8%23.1% conv.
green face paint shrek2K/yr -21.0%19.0% conv.

All search terms

Top shrek face paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Go Ho Cream-Blendable Ogre Green Face Paint Stick (1.06 oz) Full-coverage Ogre Green Body Paint Stick for Adults Children Halloween Cosplay SFX Makeup Waterproof

Go Ho$10.484.4★1,465 rev

Mehron Makeup Fantasy FX Cream Makeup | Water Based | Halloween | Ogre Green Face & Body Paint For Adults 1 fl oz (30ml) (OGRE GREEN) | Made in the USA

Mehron$8.524.1★8,299 rev

ColourPop x Shrek Eyeshadow Palette - Eye Makeup Palette with Matte Metallic Super Shock & Pearlescent Glitter Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula - Beware Ogre (0.63 oz)

ColourPop$24.694.8★43 rev

Paminify Ogre Green Face Paint with Setting Powder and sponge 1.01 Oz Water Based Green Body Paint Halloween Face Painting Kit SFX Makeup Cosplay Monster Witch Elphaba Costume for Adults & Kids

paminify$11.364.5★486 rev

ColourPop x Shrek Moisturizing Rollerball Lip Oil - Clear Candy Flavor with Jojoba Oil Sweet Almond Oil & Vitamin E - Vegan & Cruelty-Free Glossy Lip Hydration - Gumdrop Buttons (0.17 fl oz)

ColourPop$9.954.0★21 rev

Newest

by launch date

ColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)

ColourPop$25.0082 rev

5mo ago

PASNOWFU Ogre Green Face Paint - Professional Water-Based Non-Toxic Body Painting for Shrek Halloween SFX Cosplay Cream Formula Washable paint for Costume Party Theater Stage Performance

PASNOWFU$5.84130 rev

7mo ago

PASNOWFU Halloween Makeup Kit for Shrek Water-Based Non-Toxic Face Paint Set with Headband Ogre Green Face Paint for Halloween Cosplay SFX Makeup Costume Parties Theatre Stage Shows

PASNOWFU$9.2544 rev

9mo ago

ColourPop x Shrek Eyeshadow Palette - Eye Makeup Palette with Matte Metallic Super Shock & Pearlescent Glitter Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula - Beware Ogre (0.63 oz)

ColourPop$24.6943 rev

10mo ago

ColourPop x Shrek Moisturizing Rollerball Lip Oil - Clear Candy Flavor with Jojoba Oil Sweet Almond Oil & Vitamin E - Vegan & Cruelty-Free Glossy Lip Hydration - Gumdrop Buttons (0.17 fl oz)

ColourPop$9.9521 rev

10mo ago

What buyers say about shrek face paint

What buyers praise and complain about, mined from review topics.

What buyers love

Color64%

“colors are amazing”

Quality-Overall6%

“Every eyeshadow that Ive ever bought from color pop has always been high-quality”

Brightness/Shine/Glow4%

“The sparkles are so much fun to work with”

Value For Money3%

“Worth the money”

Ease Of Application2%

“easy application”

Durability2%

“the eyeshadow doesn't have too much fallout”

Advertised Vs Actual Product2%

“As described”

Gifting Purpose2%

“Giftable and cute”

Soft Feel2%

“It blends well silky smooth to the texture and just perfect”

Ease Of Use2%

“easy to use”

What buyers complain about

Color24%

“Broken colors”

Paint Quality9%

“My palette came broken”

Quality-Overall7%

“The lack of quality control did not make this worth the price”

Adhesion/Stickiness5%

“I did find that it does fall off”

Ease Of Application5%

“it stayed put even with my poor application process”

Skin Health5%

“This makeup had my face on fire as soon as it touched my skin”

Durability4%

“doesn't stay”

Ease Of Cleaning3%

“Doesnt wash off easy though I used my face scrub and face wash, had to do a triple cleanse to get it off”

Stain Resistance2%

“Cannot continue to use product due to staining of contact lenses and eye irritation”

Product Condition2%

“That immediately makes me think they sold me something used”

Top return reasons

Color48%

Advertised Vs Actual Product7%

Paint Quality6%

Product Condition5%

Defective Material/Parts5%

Quality-Overall4%

Eyeliner Quality4%

Functionality-Overall3%

Size-Overall3%