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Shower Steamers for Kids

Fail

Demand is soft, at -66.9% this quarter, so Shower Steamers for Kids is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$58K/yr57K searches / yr
90-day growth
-66.9%search demand this quarter
Competition
80%top-5 click share · 11 brands · 25 sellers

Flapen Score

Shower Steamers for Kids against its category

The dotted line is the Beauty & Personal Care average. Past it, Shower Steamers for Kids is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Steamers for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Shower Steamers for Kids 57K times last year and spent an estimated $58K. The top 5 brands take 86% of clicks. Demand peaks in Apr–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -66.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-66.9%
Conversion, latest week
8.1%
Market size, estimated
$58Ka year
Peak month
December16.0× the quietest month
Top search term
shower steamers for kids24K searches a year

02 · Price

A sale here is worth $12.52.

Listings sell for $12.52 on average, from $7.38 to $18.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.52 that is $1K to $3K a year per listing.

Average price
$12.52under the $15 to $100 sweet spot
Price range
$7.38–$18.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #74 within Bath & Bathing Accessories. It carries 4,870 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
4.3%
Average rank
#74in Bath & Bathing Accessories
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
4,870per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Shower Steamers for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

25

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

14%

  • Brand 135%
  • Brand 215%
  • Brand 315%
  • Brand 49%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (5 brands, 14%)

Demand

Shower Steamers for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 16.0×

Search terms

Top Shower Steamers for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shower steamers for kids24K/yr
  • shower bombs for kids9K/yr
  • kids shower steamers12K/yr
  • shower steamers kids7K/yr
  • shower steamers for teen girls6K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Steamers for Kids

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.6%of orders come back
“Aroma is weak”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shower Steamers for Kids questions

Answered from the same tracked data.