Shower Oil
MaybeReturns run at only 0.8% of orders. But the average product has 11,377 reviews to catch up to, so Shower Oil is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $1.8M/yr1.9M searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 42%top-5 click share · 15 brands · 123 sellers
Flapen Score
Shower Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Shower Oil is stronger. Inside it, weaker.
Market
The Shower Oil market on Amazon at a glance
Shower Oil is a $1.8M a year market on Amazon United States, with 1.9M searches a year. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 1.9M times a year and 4.7% buy. Search demand moved -5.5% in 90 days, so the $1.8M a year market is softening.
- Search volume
- 1.9M
- Search growth, 90 days
- -5.5%
- Conversion
- 4.7%
- Market size
- $1.8M
02 · Money
The money is there.
Shoppers bought 80K to 100K units at $19.62 on average, 2,000 to 2,500 per product. Units times price is $1.6M to $2.0M a year.
- Units sold
- 80K–100K
- Units per product
- 2,000–2,500
- Average price
- $19.62
- Units × price
- $1.6M–$2.0M
03 · Shelf
Brands here are established.
The average listing ranks #83. 100% of listings ship Prime. 82% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 63 months.
- Average BSR
- #83
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Average brand age
- 63 months
Products
Top Shower Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nivea Shower Oil Natural Caring 200ml for Dry skin
- Price
- $11.22
- Rating
- 4.3/5
- Reviews
- 3,576
- Age
- 10y ago
LOCCITANE Cleansing & Softening Almond Shower Oil. 8.40 fl oz
- Price
- $26.85
- Rating
- 4.4/5
- Reviews
- 17,275
- Age
- 20y ago
Dove Serum+ Shower Oil Body Wash with Glycerin Serum Almond Oil & Sandalwood Soothing Hydrating Cleanser 15.3 fl oz
- Price
- $10.53
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 6mo ago
Naturium The Glow Getter Multi-Oil Hydrating Body Wash Gentle Cleanser 16.9 oz
- Price
- $16.51
- Rating
- 4.6/5
- Reviews
- 7,210
- Age
- 4y ago
Toderm Shower oil - Ultra-nourishing cleansing oil for dry to very dry skin
- Price
- $17.32
- Rating
- 4.6/5
- Reviews
- 44,040
- Age
- 2y ago
Trending
90-day click momentum
LOCCITANE Almond Shimmering Body Oil: Instant Golden Glow 3.3 fl oz
- Price
- $51.72
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago
Olay Super Serum Body Wash for Extra Dry Skin 24hr Long Lasting Rich Hydration 5+ Ingredient Complex for Bright Even Firm & Luminous Skin with Collagen Peptide Vitamin C & Shea Butter 20 fl oz
- Price
- $13.12
- Rating
- 4.6/5
- Reviews
- 11,013
- Age
- 3mo ago
Dove Serum+ Shower Oil Body Wash Dewy Coconut & Geranium Oil 15.3 fl oz I Hydrating shower oil body wash with glycerin serum for soft dewy skin without greasy residue
- Price
- $10.68
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 6mo ago
Dove Serum+ Shower Oil Body Wash Radiance Jojoba & Monoi Flower 15.3 fl oz I Hydrating shower oil body wash with glycerin serum for soft radiant skin without greasy residue.
- Price
- $10.70
- Rating
- 4.5/5
- Reviews
- 381
- Age
- 6mo ago
Dove Serum+ Shower Oil Body Wash with Glycerin Serum Almond Oil & Sandalwood Soothing Hydrating Cleanser 15.3 fl oz
- Price
- $10.53
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 6mo ago
Newest
by launch dateOlay Super Serum Body Wash for Extra Dry Skin 24hr Long Lasting Rich Hydration 5+ Ingredient Complex for Bright Even Firm & Luminous Skin with Collagen Peptide Vitamin C & Shea Butter 20 fl oz
- Price
- $13.12
- Rating
- 4.6/5
- Reviews
- 11,013
- Age
- 3mo ago
Dove Serum+ Shower Oil Body Wash with Glycerin Serum Almond Oil & Sandalwood Soothing Hydrating Cleanser 15.3 fl oz
- Price
- $10.53
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 6mo ago
Dove Serum+ Shower Oil Body Wash Dewy Coconut & Geranium Oil 15.3 fl oz I Hydrating shower oil body wash with glycerin serum for soft dewy skin without greasy residue
- Price
- $10.68
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 6mo ago
Dove Serum+ Shower Oil Body Wash Radiance Jojoba & Monoi Flower 15.3 fl oz I Hydrating shower oil body wash with glycerin serum for soft radiant skin without greasy residue.
- Price
- $10.70
- Rating
- 4.5/5
- Reviews
- 381
- Age
- 6mo ago
Dove Shower Body Oil Wash for Women 14.2 oz | Ultra moisturizing oil-to-lather body wash that helps soothe dry itchy skin and support the skin barrier
- Price
- $16.00
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
123
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
42%
Top 20: 93%
Open market
12%
- L'OCCITANE27%
- NIVEA22%
- Dove19%
- Bioderma11%
- Naturium6%
- Sol de Janeiro4%
- Open — no brand owns it (9 brands, 12%)
Demand
Shower Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Shower Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shower oil870K/yr
- oil body wash138K/yr
- shower oil for women160K/yr
- loccitane body oil137K/yr
- body wash oil71K/yr
- nivea shower oil91K/yr
- shower oil body wash67K/yr
- shower body oil68K/yr
- in shower body oil59K/yr
- body oil wash52K/yr
Reviews and returns
What reviews say buyers love and hate about Shower Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overpowering scent
Funky Smell
weird smell
Expensive
Too expensive
SUPER expensive
Does not moisturize
lacks hydration
Doesn't hydrate
Skin irritation,
irritated my skin
Irritated my skin
Much smaller
The container is small
its pretty big
Love
Fragrance is wonderful
DOESNT SMELL BAD
clean scent
Good moisturizer
Doesnt dry out my skin
Very Moisturizing
Leaves skin soft
Skin feels smooth
keeps my skin soft
Oil quality was great
Amazing quality
The quality is a very nice oil
Excellent for dry skin
No more dry skin
HELPS DRY SKIN
Return
0.8% Return rate 13% Fixable by listing
Overpowering scent
Funky Smell
weird smell
Leaked all over EVERYTHING
leaking - not nice
LEAKING
Its of course greasy
Oily
Very greasy
Much smaller
The container is small
its pretty big
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shower Oil questions
Answered from the same tracked data.