Shower Oil
MaybeAn estimated 0.8% of orders come back. But the average product has 11,377 reviews to catch up to, so Shower Oil is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $1.8M/yr1.9M searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 42%top-5 click share · 15 brands · 123 sellers
Flapen Score
Shower Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Shower Oil is stronger. Inside it, weaker.
Market
The Shower Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Shower Oil 1.9M times last year and spent an estimated $1.8M. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $1.8Ma year
- Peak month
- January2.0× the quietest month
- Top search term
- shower oil870K searches a year
02 · Price
A sale here is worth $19.62.
Listings sell for $19.62 on average, from $7.24 to $51.76. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $19.62 that is $39K to $49K a year per listing.
- Average price
- $19.62inside the $15 to $100 sweet spot
- Price range
- $7.24–$51.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $39K–$49K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Bath & Bathing Accessories. It carries 11,377 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #83in Bath & Bathing Accessories
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 11,377per listing
- Listings tracked
- 28
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Shower Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nivea Shower Oil Natural Caring 200ml for Dry skin
- Price
- $11.22
- Rating
- 4.3/5
- Reviews
- 3,576
- Age
- 10y ago

LOCCITANE Cleansing & Softening Almond Shower Oil. 8.40 fl oz
- Price
- $26.85
- Rating
- 4.4/5
- Reviews
- 17,275
- Age
- 20y ago

Dove Serum+ Shower Oil Body Wash with Glycerin Serum Almond Oil & Sandalwood Soothing Hydrating Cleanser 15.3 fl oz
- Price
- $10.53
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 6mo ago

Naturium The Glow Getter Multi-Oil Hydrating Body Wash Gentle Cleanser 16.9 oz
- Price
- $16.51
- Rating
- 4.6/5
- Reviews
- 7,210
- Age
- 4y ago

Toderm Shower oil - Ultra-nourishing cleansing oil for dry to very dry skin
- Price
- $17.32
- Rating
- 4.6/5
- Reviews
- 44,040
- Age
- 2y ago
Trending
estimated 90-day click momentum
LOCCITANE Almond Shimmering Body Oil: Instant Golden Glow 3.3 fl oz
- Price
- $51.72
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago

Olay Super Serum Body Wash for Extra Dry Skin 24hr Long Lasting Rich Hydration 5+ Ingredient Complex for Bright Even Firm & Luminous Skin with Collagen Peptide Vitamin C & Shea Butter 20 fl oz
- Price
- $13.12
- Rating
- 4.6/5
- Reviews
- 11,013
- Age
- 3mo ago

Dove Serum+ Shower Oil Body Wash Dewy Coconut & Geranium Oil 15.3 fl oz I Hydrating shower oil body wash with glycerin serum for soft dewy skin without greasy residue
- Price
- $10.68
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 6mo ago

Dove Serum+ Shower Oil Body Wash Radiance Jojoba & Monoi Flower 15.3 fl oz I Hydrating shower oil body wash with glycerin serum for soft radiant skin without greasy residue.
- Price
- $10.70
- Rating
- 4.5/5
- Reviews
- 381
- Age
- 6mo ago

Dove Serum+ Shower Oil Body Wash with Glycerin Serum Almond Oil & Sandalwood Soothing Hydrating Cleanser 15.3 fl oz
- Price
- $10.53
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 6mo ago
Newest
by launch date
Olay Super Serum Body Wash for Extra Dry Skin 24hr Long Lasting Rich Hydration 5+ Ingredient Complex for Bright Even Firm & Luminous Skin with Collagen Peptide Vitamin C & Shea Butter 20 fl oz
- Price
- $13.12
- Rating
- 4.6/5
- Reviews
- 11,013
- Age
- 3mo ago

Dove Serum+ Shower Oil Body Wash with Glycerin Serum Almond Oil & Sandalwood Soothing Hydrating Cleanser 15.3 fl oz
- Price
- $10.53
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 6mo ago

Dove Serum+ Shower Oil Body Wash Dewy Coconut & Geranium Oil 15.3 fl oz I Hydrating shower oil body wash with glycerin serum for soft dewy skin without greasy residue
- Price
- $10.68
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 6mo ago

Dove Serum+ Shower Oil Body Wash Radiance Jojoba & Monoi Flower 15.3 fl oz I Hydrating shower oil body wash with glycerin serum for soft radiant skin without greasy residue.
- Price
- $10.70
- Rating
- 4.5/5
- Reviews
- 381
- Age
- 6mo ago

Dove Shower Body Oil Wash for Women 14.2 oz | Ultra moisturizing oil-to-lather body wash that helps soothe dry itchy skin and support the skin barrier
- Price
- $16.00
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
123
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 93%
Open market
12%
- L'OCCITANE27%
- NIVEA22%
- Dove19%
- Bioderma11%
- Naturium6%
- Sol de Janeiro4%
- Open — no brand owns it (9 brands, 12%)
Demand
Shower Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Shower Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shower oil870K/yr
- oil body wash138K/yr
- shower oil for women160K/yr
- loccitane body oil137K/yr
- body wash oil71K/yr
- nivea shower oil91K/yr
- shower oil body wash67K/yr
- shower body oil68K/yr
- in shower body oil59K/yr
- body oil wash52K/yr
Reviews and returns
What reviews say buyers love and hate about Shower Oil
We read the reviews and the return reasons for every product selling here.
“Overpowering scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shower Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









