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Shower Oil

Maybe

An estimated 0.8% of orders come back. But the average product has 11,377 reviews to catch up to, so Shower Oil is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$1.8M/yr1.9M searches / yr
90-day growth
-5.5%search demand this quarter
Competition
42%top-5 click share · 15 brands · 123 sellers

Flapen Score

Shower Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Shower Oil is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Shower Oil 1.9M times last year and spent an estimated $1.8M. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
4.7%
Market size, estimated
$1.8Ma year
Peak month
January2.0× the quietest month
Top search term
shower oil870K searches a year

02 · Price

A sale here is worth $19.62.

Listings sell for $19.62 on average, from $7.24 to $51.76. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $19.62 that is $39K to $49K a year per listing.

Average price
$19.62inside the $15 to $100 sweet spot
Price range
$7.24–$51.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$39K–$49K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Bath & Bathing Accessories. It carries 11,377 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#83in Bath & Bathing Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
11,377per listing
Listings tracked
28

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
63 months

Products

Top Shower Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

123

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

42%

Top 20: 93%

Open market

12%

  • Brand 127%
  • Brand 222%
  • Brand 319%
  • Brand 411%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (9 brands, 12%)

Demand

Shower Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Shower Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shower oil870K/yr
  • oil body wash138K/yr
  • shower oil for women160K/yr
  • loccitane body oil137K/yr
  • body wash oil71K/yr
  • nivea shower oil91K/yr
  • shower oil body wash67K/yr
  • shower body oil68K/yr
  • in shower body oil59K/yr
  • body oil wash52K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Oil

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
0.8%of orders come back
“Overpowering scent”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shower Oil questions

Answered from the same tracked data.