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Shower Kit for Men

Fail

Demand is soft, at -17.6% this quarter, so Shower Kit for Men is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$83K/yr157K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
34%top-5 click share · 27 brands · 130 sellers

Flapen Score

Shower Kit for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Shower Kit for Men is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Kit for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Shower Kit for Men 157K times last year and spent an estimated $83K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
2.5%
Market size, estimated
$83Ka year
Peak month
December22.7× the quietest month
Top search term
axe gift set for men62K searches a year

02 · Price

A sale here is worth $21.47.

Listings sell for $21.47 on average, from $5.98 to $39.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.47 that is $2K to $5K a year per listing.

Average price
$21.47inside the $15 to $100 sweet spot
Price range
$5.98–$39.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #780 within Bath & Bathing Accessories. It carries 1,386 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
22.3%
Average rank
#780in Bath & Bathing Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,386per listing
Listings tracked
55

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
44 months

Products

Top Shower Kit for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

130

Top-5 brand share

75%

Top 20: 96%

Top-5 click share

34%

Top 20: 70%

Open market

19%

  • Brand 147%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Shower Kit for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 22.7×

Search terms

Top Shower Kit for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • axe gift set for men62K/yr
  • shower kit for men12K/yr
  • axe gift set25K/yr
  • axe set8K/yr
  • men shower kit5K/yr
  • mens body wash sets10K/yr
  • mens deodorant gift set5K/yr
  • axe sets for men gift4K/yr
  • mens axe gift set6K/yr
  • axe gift set for men clearance4K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Kit for Men

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
18%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Too small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shower Kit for Men questions

Answered from the same tracked data.