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Shower Foam

Fail

The top 5 brands take 92% of clicks, so Shower Foam is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$224K/yr244K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
53%top-5 click share · 10 brands · 670 sellers

Flapen Score

Shower Foam against its category

The dotted line is the Beauty & Personal Care average. Past it, Shower Foam is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Foam market on Amazon at a glance

Shoppers on Amazon United States searched for Shower Foam 244K times last year and spent an estimated $224K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
6.7%
Market size, estimated
$224Ka year
Peak month
October12.6× the quietest month
Top search term
foaming body wash133K searches a year

02 · Price

A sale here is worth $13.60.

Listings sell for $13.60 on average, from $6.95 to $31.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.60 that is $3K to $7K a year per listing.

Average price
$13.60under the $15 to $100 sweet spot
Price range
$6.95–$31.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #374 within Cleansers. It carries 9,422 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
91%
Out of stock, average day
1.6%
Average rank
#374in Cleansers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
9,422per listing
Listings tracked
23

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Products

Top Shower Foam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

670

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

6%

  • Brand 152%
  • Brand 229%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Shower Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct, Nov · busiest ÷ quietest = 12.6×

Search terms

Top Shower Foam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foaming body wash133K/yr
  • foam body wash33K/yr
  • shower foam17K/yr
  • method foaming body wash11K/yr
  • body wash foam10K/yr
  • foaming body wash for women7K/yr
  • body wash foaming5K/yr
  • method dream foam body wash6K/yr
  • shower foam body wash4K/yr
  • foam body wash for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Foam

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
17%of negative reviews mention “Smell”
0.3%of orders come back
“Awful smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shower Foam questions

Answered from the same tracked data.