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Shower Essentials

Maybe

The top 5 brands take only 26% of clicks. But shoppers spend only $26K a year here, so Shower Essentials is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$26K/yr161K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
22%top-5 click share · 69 brands · 259 sellers

Flapen Score

Shower Essentials against its category

The dotted line is the Beauty & Personal Care average. Past it, Shower Essentials is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Essentials market on Amazon at a glance

Shoppers on Amazon United States searched for Shower Essentials 161K times last year and spent an estimated $26K. The top 5 brands take 26% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
1.1%
Market size, estimated
$26Ka year
Peak month
August2.0× the quietest month
Top search term
shower accessories for women56K searches a year

02 · Price

A sale here is worth $14.16.

Listings sell for $14.16 on average, from $4.38 to $35.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.16 that is $0 to $1K a year per listing.

Average price
$14.16under the $15 to $100 sweet spot
Price range
$4.38–$35.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #26 within Bath & Bathing Accessories. It carries 10,236 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#26in Bath & Bathing Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
10,236per listing
Listings tracked
81

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
41 months

Products

Top Shower Essentials products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$514$1K$2K$2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

69 falling

Sellers

259

Top-5 brand share

26%

Top 20: 63%

Top-5 click share

22%

Top 20: 56%

Open market

70%

  • Kitsch6%
  • Veken6%
  • Gifugi5%
  • Couidl4%
  • EUDELE4%
  • SONGZIMING4%

Demand

Shower Essentials search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Shower Essentials search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shower accessories for women56K/yr
  • shower necessities33K/yr
  • shower spa accessories16K/yr
  • black shower accessories12K/yr
  • spa shower accessories9K/yr
  • luxury shower accessories11K/yr
  • shower needs10K/yr
  • standing shower accessories7K/yr
  • shower relaxation accessories7K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Essentials

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.10

Breaks easily

DID NOT LAST

Breaks apart

Smell11%−0.06

Funky Smell

Chemical smell

Chemical smell

Adhesion/Stickiness10%−0.08

Adhesion sucks

Adhesive does not stick

Adhesive Did Not Hold Up

Quality-Overall5%+0.60

Cheap quality

Quality control fail

Poor quality control

Size-Overall5%−0.01

really short

Do not fit

It is too short

Love

Quality-Overall12%+0.60

Build quality feels solid

The build quality feels excellent

Amazing quality

Smell9%−0.06

Beautifully scented

Amazing smell

Great fragrance

Value For Money5%+0.15

Very affordable

Fair price

not expensive

Strength5%+0.31

Sturdy Construction

Cute and sturdy

Solid construction

Soft Feel5%

Soft and Fluffy

Silky Smooth

Soft and smooth

Return

1.3% Return rate 42% Fixable by listing

Size-Overall21%██████

really short

Do not fit

It is too short

Adhesion/Stickiness15%▇▇███▇

Adhesion sucks

Adhesive does not stick

Adhesive Did Not Hold Up

Smell7%█▇▆▆▆▆

Funky Smell

Chemical smell

Chemical smell

Advertised Vs Actual Product6%██████
Suction5%███▇▆▅

Suction doesnt work

HORRIBLE SUCTION

Suction does not hold

FAQ

Common Shower Essentials questions

Answered from the same tracked data.