Shower Care
FailDemand is soft, at -20.0% this quarter, so Shower Care is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $73K/yr190K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 183 sellers
Flapen Score
Shower Care against its category
The dotted line is the Beauty & Personal Care average. Past it, Shower Care is stronger. Inside it, weaker.
Market
The Shower Care market on Amazon at a glance
Shoppers on Amazon United States searched for Shower Care 190K times last year and spent an estimated $73K. The top 5 brands take 87% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $73Ka year
- Top search term
- shower care26K searches a year
02 · Price
A sale here is worth $11.80.
Listings sell for $11.80 on average, from $5.26 to $26.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.80 that is $1K to $3K a year per listing.
- Average price
- $11.80under the $15 to $100 sweet spot
- Price range
- $5.26–$26.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #154 within Bath & Bathing Accessories. It carries 8,970 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #154in Bath & Bathing Accessories
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 8,970per listing
- Listings tracked
- 14
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Shower Care products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
183
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
10%
- Brand 160%
- Brand 29%
- Brand 38%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (4 brands, 10%)
Demand
Shower Care search demand
Weekly searches over the year. Pick a range.
Search terms
Top Shower Care search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shower care26K/yr
- womens shower essentials27K/yr
- everything shower19K/yr
- kitsch scalp brush7K/yr
- women shower essentials18K/yr
- shower routine essentials for women10K/yr
- shower routine15K/yr
- body hygiene9K/yr
- kitsch scalp massager10K/yr
- shower care for women8K/yr
Reviews and returns
What reviews say buyers love and hate about Shower Care
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shower Care questions
Answered from the same tracked data.









