Shower Cap
MaybeShoppers spend $6.6M a year here. But demand is soft, at -11.9% this quarter, so Shower Cap is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $6.6M/yr6.1M searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 47%top-5 click share · 21 brands · 357 sellers
Flapen Score
Shower Cap against its category
The dotted line is the Beauty & Personal Care average. Past it, Shower Cap is stronger. Inside it, weaker.
Market
The Shower Cap market on Amazon at a glance
Shoppers on Amazon United States searched for Shower Cap 6.1M times last year and spent an estimated $6.6M. The top 5 brands take 65% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
12.5% of searches ended in a purchase last week.
Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.6M a year.
- Searches, last 12 months
- 6.1M
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 12.5%
- Market size, estimated
- $6.6Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- shower cap3.4M searches a year
02 · Price
A sale here is worth $8.62.
Listings sell for $8.62 on average, from $3.66 to $21.00. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $8.62 that is $129K to $172K a year per listing.
- Average price
- $8.62under the $15 to $100 sweet spot
- Price range
- $3.66–$21.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $129K–$172K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #17 within Bath & Bathing Accessories. It carries 6,741 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #17in Bath & Bathing Accessories
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 6,741per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Shower Cap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Reusable Shower Cap for Women Large Waterproof Shower Bonnet Washable Elastic Band Bath Hair Hat for Long Hair Braids(Pink)
- Price
- $7.74
- Rating
- 4.6/5
- Reviews
- 8,376
- Age
- 3y ago
Shower Caps for Women 4 PCS Elastic and Reusable Bath Caps Double Waterproof Layers Shower Cap Bathing Shower Caps Environmental Protection Hair Bath Hat - Solid Color
- Price
- $6.56
- Rating
- 4.6/5
- Reviews
- 7,335
- Age
- 2y ago
Reusable Shower Cap for Women Large Waterproof Shower Bonnet Washable Elastic Band Bath Hair Hat for Long Hair Braids(Green)
- Price
- $7.72
- Rating
- 4.6/5
- Reviews
- 8,376
- Age
- 3y ago
Yanibest Satin Lined Shower Cap for Women Reusable Waterproof Frizz Free & Large Bath Cap with Soft Elastic Band Luxury Hair Protection Caps (Peachy Pink)
- Price
- $12.40
- Rating
- 4.7/5
- Reviews
- 503
- Age
- 8mo ago
Shower Cap 3 Pcs Waterproof Reusable Shower Caps Bath Hair Hat for Women Men Kids
- Price
- $4.23
- Rating
- 4.3/5
- Reviews
- 20,828
- Age
- 6y ago
Trending
90-day click momentumYanibest Satin Lined Shower Cap for Women Reusable Waterproof Frizz Free & Large Bath Cap with Soft Elastic Band Luxury Hair Protection Caps (Peachy Pink)
- Price
- $12.40
- Rating
- 4.7/5
- Reviews
- 503
- Age
- 8mo ago
Yanibest Shower Cap for Women - Frizz Free Satin Lined Shower Cap Waterproof Large Double Layer Reusable with Soft Elastic Band for Braids Long Hair
- Price
- $13.61
- Rating
- 4.6/5
- Reviews
- 1,152
- Age
- 5y ago
Disposable Shower Caps 100 Pcs - Multi-Purpose Thickening Elastic Bath Cap Plastic Waterproof Clear Shower Caps Bath Shower Hair Caps Women Spa Home Use Hotel and Hair Salon Portable Travel(18.1)
- Price
- $7.72
- Rating
- 4.6/5
- Reviews
- 7,818
- Age
- 6y ago
Shower Cap for Women Double Layer Waterproof Bath Cap Reusable Hair Protector Large Waterproof Shower Bonnet Washable Elastic Band Bath Hair Hat for Long Hair Braids - Pink
- Price
- $3.92
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 1y ago
Years calm Shower Caps for Women Reusable Waterproof Double Layer Waterproof Fabric - Both Sides Usable Reversible Pattern & Solid Color Design Soft Elastic Keeps Hair Dry for shower Spa Travel
- Price
- $6.46
- Rating
- 4.6/5
- Reviews
- 2,502
- Age
- 1y ago
Newest
by launch dateYanibest Satin Lined Shower Cap for Women Reusable Waterproof Frizz Free & Large Bath Cap with Soft Elastic Band Luxury Hair Protection Caps (Peachy Pink)
- Price
- $12.40
- Rating
- 4.7/5
- Reviews
- 503
- Age
- 8mo ago
Shower Cap for Women Double Layer Waterproof Bath Cap Reusable Hair Protector Large Waterproof Shower Bonnet Washable Elastic Band Bath Hair Hat for Long Hair Braids - Pink
- Price
- $3.92
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 1y ago
Kitsch Luxury Shower Caps for Women Reusable Waterproof - Large Shower Cap for Women Non-slip Quick-dry Hair Cap for Long and Short Hair Comfortable and Stylish Design - Cherry Print
- Price
- $21.00
- Rating
- 4.3/5
- Reviews
- 14,593
- Age
- 1y ago
6 PCS Shower Caps for Women Double Side Waterproof Shower Cap PEVA Bath Caps for Shower Bathing Shower Caps - Candy Color
- Price
- $4.28
- Rating
- 4.5/5
- Reviews
- 1,605
- Age
- 1y ago
Years calm Shower Caps for Women Reusable Waterproof Double Layer Waterproof Fabric - Both Sides Usable Reversible Pattern & Solid Color Design Soft Elastic Keeps Hair Dry for shower Spa Travel
- Price
- $6.46
- Rating
- 4.6/5
- Reviews
- 2,502
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
357
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
47%
Top 20: 84%
Open market
29%
- Edoneery29%
- CHFONG17%
- YANIBEST9%
- Pengxiaomei6%
- Years calm6%
- Kitsch5%
Demand
Shower Cap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Shower Cap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shower cap3.4M/yr
- shower caps for women reusable waterproof823K/yr
- shower caps580K/yr
- shower cap for women498K/yr
- large shower cap127K/yr
- shower cap for long hair73K/yr
- extra large shower cap53K/yr
- reusable shower caps55K/yr
- xl shower cap42K/yr
- waterproof shower cap42K/yr
Reviews and returns
What reviews say buyers love and hate about Shower Cap
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
EXTREMELY SMALL
loose fitting
Do not fit
Cheap quality
Absolute garbage
Bad quality
Smells like fish
Bad smell
Strong smell
Elastic is Too Tight
The elastic has gotten a little loose
stretch too easily
does not allow water to seep in
Doesnt let water in
Not Waterproof
Love
fit pretty comfortably
fits snug
Comfortable fit
Its great for the price band quality
Amazing quality
Decent quality and I love how compact they are
Excellent value
Not expensive
Fair price
As described
Exactly as pictured
As Advertised
Keeps my hair dry
Hair Stays Dry
Keeps my hair dry
Return
1.1% Return rate 73% Fixable by listing
EXTREMELY SMALL
loose fitting
Do not fit
False advertisement
FALSE ADVERTISING
incorrect advertisement
Cheap quality
Absolute garbage
Bad quality
Smells like fish
Bad smell
Strong smell
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shower Cap questions
Answered from the same tracked data.