Short Wigs for White Women

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

314K

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

0.5%

Market size, estimated

$65Ka year

Peak month

November3.4× the quietest month

Top search term

belle tress wigs52K searches a year

Listings sell for $40.32 on average, from $4.20 to $305.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $40.32 that is $0 to $4K a year per listing.

Average price

$40.32inside the $15 to $100 sweet spot

Price range

$4.20–$305.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

8.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #1,618 within Wigs. It carries 1,516 reviews at 3.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

93%

Out of stock, average day

4.4%

Average rank

#1,618in Wigs

Average rating

3.56 starsAmazon United States average 4.42 stars

Average reviews

1,516per listing

Listings tracked

150

45 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

45

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months