Short Hair

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

240K

Growth, 90 days vs prior 90

+9.9%

Conversion, latest week

0.7%

Market size, estimated

$52Ka year

Top search term

curly pixie wig22K searches a year

Listings sell for $31.73 on average, from $15.88 to $115.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.73 that is $0 to $3K a year per listing.

Average price

$31.73inside the $15 to $100 sweet spot

Price range

$15.88–$115.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

8.5%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #1,018 within Wigs. It carries 1,052 reviews at 3.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

13.0%

Average rank

#1,018in Wigs

Average rating

3.63 starsAmazon United States average 4.42 stars

Average reviews

1,052per listing

Listings tracked

52

23 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

9Amazon's first-year sales bar

Average brand age

37 months