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Short Fluffy Lashes

Fail

Prices span $7.59–$10.81, mostly outside the sweet spot, so Short Fluffy Lashes is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$53K/yr131K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
46%top-5 click share · 14 brands · 17 sellers

Flapen Score

Short Fluffy Lashes against its category

The dotted line is the Beauty & Personal Care average. Past it, Short Fluffy Lashes is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Short Fluffy Lashes market on Amazon at a glance

Shoppers on Amazon United States searched for Short Fluffy Lashes 131K times last year and spent an estimated $53K. The top 5 brands take 88% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
4.4%
Market size, estimated
$53Ka year
Peak month
September1.2× the quietest month
Top search term
pooplunch lashes62K searches a year

02 · Price

A sale here is worth $9.27.

Listings sell for $9.27 on average, from $7.59 to $10.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.27 that is $927 to $2K a year per listing.

Average price
$9.27under the $15 to $100 sweet spot
Price range
$7.59–$10.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$927–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Makeup Brushes & Tools. It carries 20,988 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Makeup Brushes & Tools
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
20,988per listing
Listings tracked
37

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Short Fluffy Lashes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

17

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 84%

Open market

9%

  • Pooplunch75%
  • etokdos4%
  • HBZGTLAD3%
  • FARRED3%
  • Gmagictobo3%
  • ALICROWN HAIR2%
  • Open — no brand owns it (8 brands, 9%)

Demand

Short Fluffy Lashes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Short Fluffy Lashes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pooplunch lashes62K/yr
  • short fluffy lashes15K/yr
  • short mink lashes9K/yr
  • poop lunch lashes10K/yr
  • short full lashes7K/yr
  • pooplunch7K/yr
  • short thick lashes8K/yr
  • short volume lashes5K/yr
  • fluffy short lashes4K/yr
  • pooplunch false eyelashes1K/yr

Reviews and returns

What reviews say buyers love and hate about Short Fluffy Lashes

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Eyelash Quality”
16%of negative reviews mention “Size-Overall”
0.9%of orders come back
“WAY too big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Short Fluffy Lashes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data