Short Bob Wig

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

329K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

0.6%

Market size, estimated

$90Ka year

Peak month

February2.0× the quietest month

Top search term

short bob wig75K searches a year

Listings sell for $44.02 on average, from $9.84 to $114.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $44.02 that is $0 to $4K a year per listing.

Average price

$44.02inside the $15 to $100 sweet spot

Price range

$9.84–$114.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

8.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #793 within Wigs. It carries 1,213 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

6.9%

Average rank

#793in Wigs

Average rating

3.87 starsAmazon United States average 4.42 stars

Average reviews

1,213per listing

Listings tracked

105

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

5Amazon's first-year sales bar

Average brand age

28 months