Is Short Bob Wig profitable to sell on Amazon United States?

Flapen scores Short Bob Wig 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $90K a year across 105 tracked products. 5 of the 15 products launched in the last year cleared the first-year sales bar. Search demand grew -8.7% in the last 90 days.

How competitive is the Short Bob Wig niche on Amazon United States?

90 brands and 103 sellers compete in Short Bob Wig on Amazon United States. The top 5 Short Bob Wig products take 21% of clicks, and the top 5 brands take 23%.

What do buyers complain about in Short Bob Wig?

Short Bob Wig buyers on Amazon United States complain most about Wig/Artificial Hair Quality, Advertised Vs Actual Product, and Size-Overall. An estimated 8.5% of orders come back, which is high.

When does demand for Short Bob Wig peak?

Search demand for Short Bob Wig on Amazon United States peaks in Feb, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Short Bob Wig niche?

Short Bob Wig sells for $44.02 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.84 to $114.55. The average product has 1,213 reviews, the count a new listing must catch up to.

Short Bob Wig

Maybe

The top 5 brands take only 23% of clicks. But buyers convert on only 0.6% of searches, so Short Bob Wig is a Maybe.

Filters No Dominant Brand Quality Gap High Returns

Flapen Score: 54
54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size: $90K/yr329K searches / yr
90-day growth: -8.7%search demand this quarter
Competition: 21%top-5 click share · 90 brands · 103 sellers

Flapen Score

Short Bob Wig against its category

The dotted line is the Beauty & Personal Care average. Past it, Short Bob Wig is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Short Bob Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Short Bob Wig 329K times last year and spent an estimated $90K. The top 5 brands take 23% of clicks. Demand peaks in Feb. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months: 329K
Growth, 90 days vs prior 90: -8.7%
Conversion, latest week: 0.6%
Market size, estimated: $90Ka year
Peak month: February2.0× the quietest month
Top search term: short bob wig75K searches a year

02 · Price

A sale here is worth $44.02.

Listings sell for $44.02 on average, from $9.84 to $114.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $44.02 that is $0 to $4K a year per listing.

Average price: $44.02inside the $15 to $100 sweet spot
Price range: $9.84–$114.55
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #793 within Wigs. It carries 1,213 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 6.9%
Average rank: #793in Wigs
Average rating: 3.87 starsAmazon United States average 4.42 stars
Average reviews: 1,213per listing
Listings tracked: 105

04 · Newcomers

5 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 15
Successful launches: 5Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Short Bob Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

90 rising

Sellers

103

Top-5 brand share

23%

Top 20: 56%

Top-5 click share

21%

Top 20: 50%

Open market

74%

Brand 16%
Brand 25%
Brand 34%
Brand 44%
Brand 54%
Brand 63%

Demand

Short Bob Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Short Bob Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

short bob wig75K/yr -9.4%0.4% conv.
short bob wigs for black women38K/yr -6.1%0.4% conv.
peruque human hair31K/yr -10.0%0.3% conv.
blunt cut bob wig human hair glueless19K/yr +15.7%0.5% conv.
short bob wigs21K/yr +0.5%0.5% conv.
glueless bob17K/yr -8.6%0.4% conv.
black bob wig human hair17K/yr -18.8%0.9% conv.
straight bob wig human hair15K/yr +6.2%1.5% conv.
bob hair11K/yr +15.4%0.2% conv.
side part bob wig human hair12K/yr -25.1%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Short Bob Wig

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Wig/Artificial Hair Quality”

21%of negative reviews mention “Wig/Artificial Hair Quality”

8.5%of orders come back

“Awful wig”

A buyer, on “Wig/Artificial Hair Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Short Bob Wig questions

Answered from the same tracked data.

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