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Shokunin

Fail

The top 5 brands take 100% of clicks, so Shokunin is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$65K/yr58K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
86%top-5 click share · 5 brands · 25 sellers

Flapen Score

Shokunin against its category

The dotted line is the Beauty & Personal Care average. Past it, Shokunin is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shokunin market on Amazon at a glance

Shoppers on Amazon United States searched for Shokunin 58K times last year and spent an estimated $65K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
6.4%
Market size, estimated
$65Ka year
Top search term
shokunin17K searches a year

02 · Price

A sale here is worth $17.38.

Listings sell for $17.38 on average, from $7.92 to $30.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $17.38 that is $4K to $9K a year per listing.

Average price
$17.38inside the $15 to $100 sweet spot
Price range
$7.92–$30.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #189 within Eyes. It carries 998 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
6.0%
Average rank
#189in Eyes
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
998per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Shokunin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Open — no brand owns it (0%)

Demand

Shokunin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '25Spike '26NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Shokunin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shokunin17K/yr
  • megrhythm steam eye mask11K/yr
  • japanese eye mask10K/yr
  • japanese steam eye mask6K/yr
  • steam eye mask japanese5K/yr
  • japanese heated eye mask4K/yr
  • megrhythm3K/yr
  • kao eye steam mask2K/yr

Reviews and returns

What reviews say buyers love and hate about Shokunin

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
1.0%of orders come back
“No scent”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Shokunin questions

Answered from the same tracked data.