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Shiseido Vital Perfection

Fail

The top 5 products take 100% of clicks, so Shiseido Vital Perfection is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$148K/yr23K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Shiseido Vital Perfection against its category

The dotted line is the Beauty & Personal Care average. Past it, Shiseido Vital Perfection is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shiseido Vital Perfection market on Amazon at a glance

Shoppers on Amazon United States searched for Shiseido Vital Perfection 23K times last year and spent an estimated $148K. One brand takes every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
4.4%
Market size, estimated
$148Ka year
Peak month
February1.3× the quietest month
Top search term
shiseido vital perfection16K searches a year

02 · Price

A sale here is worth $148.23.

Listings sell for $148.23 on average, from $85.99 to $230.55. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $148.23 that is $0 to $15K a year per listing.

Average price
$148.23above the $15 to $100 sweet spot
Price range
$85.99–$230.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #1,660 within Face Moisturizers. It carries 122 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
20.2%
Average rank
#1,660in Face Moisturizers
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
122per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Shiseido Vital Perfection products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Shiseido Vital Perfection search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Shiseido Vital Perfection

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Moist/Dry”
25%of negative reviews mention “Functionality-Overall”
2.3%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shiseido Vital Perfection questions

Answered from the same tracked data.