Shiseido Hair Straightener

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

23K

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

2.6%

Market size, estimated

$34Ka year

Peak month

September1.6× the quietest month

Top search term

shiseido hair straightening13K searches a year

Listings sell for $57.00 on average, from $22.91 to $73.40. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $57.00 that is $0 to $6K a year per listing.

Average price

$57.00inside the $15 to $100 sweet spot

Price range

$22.91–$73.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

1.6%of orders · Amazon United States median 2.1%

30% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #216 within Hair Perms, Relaxers & Texturizers. It carries 1,245 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

60%

Out of stock, average day

20.7%

Average rank

#216in Hair Perms, Relaxers & Texturizers

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

1,245per listing

Listings tracked

10

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

74 months