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Shiseido Eyelash Curler Refill Pads

Fail

The top 5 products take 100% of clicks, so Shiseido Eyelash Curler Refill Pads is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$252K/yr136K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Shiseido Eyelash Curler Refill Pads against its category

The dotted line is the Beauty & Personal Care average. Past it, Shiseido Eyelash Curler Refill Pads is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shiseido Eyelash Curler Refill Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Shiseido Eyelash Curler Refill Pads 136K times last year and spent an estimated $252K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 25.2% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 25.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $252K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
25.2%
Market size, estimated
$252Ka year
Peak month
April1.5× the quietest month
Top search term
shiseido eyelash curler refill pads89K searches a year

02 · Price

A sale here is worth $7.32.

Listings sell for $7.32 on average, from $6.47 to $8.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $7.32 that is $29K to $37K a year per listing.

Average price
$7.32under the $15 to $100 sweet spot
Price range
$6.47–$8.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$29K–$37K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Makeup Brushes & Tools. It carries 401 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#75in Makeup Brushes & Tools
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
401per listing
Listings tracked
4

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Shiseido Eyelash Curler Refill Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 210%
  • Brand 39%
  • Brand 44%

Demand

Shiseido Eyelash Curler Refill Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Shiseido Eyelash Curler Refill Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shiseido eyelash curler refill pads89K/yr
  • shiseido eyelash curler refill20K/yr
  • shiseido eyelash curler pad9K/yr
  • shisedo eyelash curler pads8K/yr
  • shiseido eyelash curler pads4K/yr
  • shiseido lash curler refill pads3K/yr
  • eyelash curler refills shiseido4K/yr

Reviews and returns

What reviews say buyers love and hate about Shiseido Eyelash Curler Refill Pads

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
0.4%of orders come back
“though the replacements are a bit shorter”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Shiseido Eyelash Curler Refill Pads questions

Answered from the same tracked data.