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Shiseido Benefiance Wrinkleresist24

Fail

The top 5 brands take 100% of clicks, so Shiseido Benefiance Wrinkleresist24 is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$47K/yr12K searches / yr
90-day growth
+34.4%search demand this quarter
Competition
79%top-5 click share · 1 brands · 5 sellers

Flapen Score

Shiseido Benefiance Wrinkleresist24 against its category

The dotted line is the Beauty & Personal Care average. Past it, Shiseido Benefiance Wrinkleresist24 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shiseido Benefiance Wrinkleresist24 market on Amazon at a glance

Shoppers on Amazon United States searched for Shiseido Benefiance Wrinkleresist24 12K times last year and spent an estimated $47K. One brand takes every click. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+34.4%
Conversion, latest week
4.7%
Market size, estimated
$47Ka year
Peak month
December1.7× the quietest month
Top search term
shiseido benefiance11K searches a year

02 · Price

A sale here is worth $81.05.

Listings sell for $81.05 on average, from $49.37 to $136.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $81.05 that is $0 to $8K a year per listing.

Average price
$81.05inside the $15 to $100 sweet spot
Price range
$49.37–$136.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,377 within Eyes. It carries 574 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#1,377in Eyes
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
574per listing
Listings tracked
12

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
90 months

Products

Top Shiseido Benefiance Wrinkleresist24 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Shiseido Benefiance Wrinkleresist24 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Shiseido Benefiance Wrinkleresist24 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shiseido benefiance11K/yr
  • shiseido benefiance wrinkleresist24683/yr
  • shiseido wrinkle resist 24720/yr

Reviews and returns

What reviews say buyers love and hate about Shiseido Benefiance Wrinkleresist24

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Moist/Dry”
16%of negative reviews mention “Value For Money”
1.1%of orders come back
“It's a little overpriced”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Shiseido Benefiance Wrinkleresist24 questions

Answered from the same tracked data.