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Shiner Gold

Fail

The top 5 products take 100% of clicks, so Shiner Gold is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$38K/yr10K searches / yr
90-day growth
+20.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Shiner Gold against its category

The dotted line is the Beauty & Personal Care average. Past it, Shiner Gold is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shiner Gold market on Amazon at a glance

Shoppers on Amazon United States searched for Shiner Gold 10K times last year and spent an estimated $38K. One brand takes every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+20.3%
Conversion, latest week
15.6%
Market size, estimated
$38Ka year
Peak month
February1.4× the quietest month
Top search term
shiner gold pomade7K searches a year

02 · Price

A sale here is worth $24.01.

Listings sell for $24.01 on average, from $17.00 to $42.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $24.01 that is $6K to $12K a year per listing.

Average price
$24.01inside the $15 to $100 sweet spot
Price range
$17.00–$42.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #272 within Pomades. It carries 709 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#272in Pomades
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
709per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Shiner Gold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Shiner Gold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Shiner Gold

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Hair Related”
0.6%of orders come back
“The texture of the pomade did not work well in my hair”
A buyer, on “Hair Related”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shiner Gold questions

Answered from the same tracked data.