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Shine N Jam

Fail

The top 5 brands take 100% of clicks, so Shine N Jam is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$837K/yr526K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
79%top-5 click share · 3 brands · 104 sellers

Flapen Score

Shine N Jam against its category

The dotted line is the Beauty & Personal Care average. Past it, Shine N Jam is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shine N Jam market on Amazon at a glance

Shoppers on Amazon United States searched for Shine N Jam 526K times last year and spent an estimated $837K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $837K a year.

Searches, last 12 months
526K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
10.6%
Market size, estimated
$837Ka year
Peak month
August1.6× the quietest month
Top search term
shine and jam gel191K searches a year

02 · Price

A sale here is worth $14.99.

Listings sell for $14.99 on average, from $3.88 to $61.16. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $14.99 that is $37K to $45K a year per listing.

Average price
$14.99under the $15 to $100 sweet spot
Price range
$3.88–$61.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$37K–$45K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Gels. It carries 10,431 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#279in Gels
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
10,431per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Shine N Jam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 213%
  • Brand 39%
  • Open — no brand owns it (0%)

Demand

Shine N Jam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Shine N Jam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shine and jam gel191K/yr
  • shine n jam60K/yr
  • jam hair gel50K/yr
  • hair jam51K/yr
  • shine n jam gel33K/yr
  • shine and jam37K/yr
  • shine jam17K/yr
  • shine and jam magic fingers11K/yr
  • magic fingers braiding hair gel8K/yr
  • jam hair14K/yr

Reviews and returns

What reviews say buyers love and hate about Shine N Jam

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Oily/Greasy”
0.4%of orders come back
“It just made my bfs hair greasy”
A buyer, on “Oily/Greasy”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Shine N Jam questions

Answered from the same tracked data.