Shine N Jam
FailThe top 5 brands take 100% of clicks, so Shine N Jam is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $837K/yr526K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 104 sellers
Flapen Score
Shine N Jam against its category
The dotted line is the Beauty & Personal Care average. Past it, Shine N Jam is stronger. Inside it, weaker.
Market
The Shine N Jam market on Amazon at a glance
Shoppers on Amazon United States searched for Shine N Jam 526K times last year and spent an estimated $837K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $837K a year.
- Searches, last 12 months
- 526K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $837Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- shine and jam gel191K searches a year
02 · Price
A sale here is worth $14.99.
Listings sell for $14.99 on average, from $3.88 to $61.16. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $14.99 that is $37K to $45K a year per listing.
- Average price
- $14.99under the $15 to $100 sweet spot
- Price range
- $3.88–$61.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $37K–$45K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Gels. It carries 10,431 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #279in Gels
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 10,431per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Shine N Jam products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AmPro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 8 oz
- Price
- $7.00
- Rating
- 4.6/5
- Reviews
- 4,403
- Age
- 15y ago

Ampro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 4 oz
- Price
- $3.88
- Rating
- 4.6/5
- Reviews
- 11,194
- Age
- 16y ago

Shine n Jam Conditioning Gel Extra Hold for Braids Twists and Frizz Control
- Price
- $14.23
- Rating
- 4.7/5
- Reviews
- 10,195
- Age
- 9y ago

AmPro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 8 oz
- Price
- $11.91
- Rating
- 4.5/5
- Reviews
- 3,234
- Age
- 7y ago

Hair Gel by SoftSheen-Carson Dark and Lovely Lets Jam Shining and Conditioning Gel Extra Hold For all Hair Types Styling Gel Also Great for Braiding Twisting & Smooth Edges 4.4oz
- Price
- $4.63
- Rating
- 4.4/5
- Reviews
- 35,080
- Age
- 19y ago
Trending
estimated 90-day click momentum
AmPro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 8 oz
- Price
- $11.91
- Rating
- 4.5/5
- Reviews
- 3,234
- Age
- 7y ago

Ampro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 4 oz
- Price
- $3.88
- Rating
- 4.6/5
- Reviews
- 11,194
- Age
- 16y ago

AmPro Shine-n-Jam Maximum Hold - Infused with Honey Extract to Strengthen Hair - Great for Taming Fringe Ponytails Soft Weaves and Braids - Keeps Tresses Firm with Non-Greasy Shine - 8 oz
- Price
- $7.00
- Rating
- 4.6/5
- Reviews
- 4,403
- Age
- 15y ago

Magic Fingers Shine Jam 160z (16oz)
- Price
- $18.84
- Rating
- 4.6/5
- Reviews
- 1,287
- Age
- 5y ago

Hair Gel by SoftSheen-Carson Dark and Lovely Lets Jam Shining and Conditioning Gel Extra Hold For all Hair Types Styling Gel Also Great for Braiding Twisting & Smooth Edges 4.4oz
- Price
- $4.63
- Rating
- 4.4/5
- Reviews
- 35,080
- Age
- 19y ago
Newest
by launch date
Ampro Shine-n-Jam Supreme Hold - Conditions Hair with Olive Oil and Silk Protein - Great for Smoothing Fringe Ponytails and Up-dos - Firms Tresses with Non-Greasy Shine - 8 oz
- Price
- $11.48
- Rating
- 4.6/5
- Reviews
- 758
- Age
- 4y ago

Shine N Jam Conditioning Extra Hold With Honey 16 Ounce (New)
- Price
- $15.08
- Rating
- 4.8/5
- Reviews
- 527
- Age
- 4y ago

Magic Fingers Shine Jam 160z (16oz)
- Price
- $18.84
- Rating
- 4.6/5
- Reviews
- 1,287
- Age
- 5y ago

AmPro Shine-n-Jam Magic Fingers Edge Control - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins and Softens with Abyssinian Oil - Excellent for Taming Fringe - 4 oz
- Price
- $8.08
- Rating
- 4.5/5
- Reviews
- 1,794
- Age
- 5y ago

AmPro Shine-n-Jam Magic Fingers Gel for Braids - Provides Firm Hold with Non-Greasy Shine - Strengthens Hair with Silk Proteins - Works on Any Hair Texture to Create Multiple Styles - 8 oz
- Price
- $11.91
- Rating
- 4.5/5
- Reviews
- 3,234
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
104
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- AmPro77%
- SoftSheen13%
- Shine 'n Jam9%
- Open — no brand owns it (0%)
Demand
Shine N Jam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Shine N Jam search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shine and jam gel191K/yr
- shine n jam60K/yr
- jam hair gel50K/yr
- hair jam51K/yr
- shine n jam gel33K/yr
- shine and jam37K/yr
- shine jam17K/yr
- shine and jam magic fingers11K/yr
- magic fingers braiding hair gel8K/yr
- jam hair14K/yr
Reviews and returns
What reviews say buyers love and hate about Shine N Jam
We read the reviews and the return reasons for every product selling here.
“It just made my bfs hair greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shine N Jam questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









