Shimmer Sunscreen
PassShimmer Sunscreen scores 68 out of 100, a Pass. Shoppers spend an estimated $371K a year here, search demand grew +135.7% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 4868
- Market size
- $371K/yr423K searches / yr
- 90-day growth
- +135.7%search demand this quarter
- Competition
- 53%top-5 click share · 12 brands · 89 sellers
Flapen Score
Shimmer Sunscreen against its category
The dotted line is the Beauty & Personal Care average. Past it, Shimmer Sunscreen is stronger. Inside it, weaker.
Market
The Shimmer Sunscreen market on Amazon at a glance
Shoppers on Amazon United States searched for Shimmer Sunscreen 423K times last year and spent an estimated $371K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +135.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $371K a year.
- Searches, last 12 months
- 423K
- Growth, 90 days vs prior 90
- +135.7%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $371Ka year
- Peak month
- April23.6× the quietest month
- Top search term
- shimmer sunscreen92K searches a year
02 · Price
A sale here is worth $21.45.
Listings sell for $21.45 on average, from $8.40 to $35.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $21.45 that is $11K to $16K a year per listing.
- Average price
- $21.45inside the $15 to $100 sweet spot
- Price range
- $8.40–$35.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $11K–$16K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #486 within Sunscreens & Tanning Products. It carries 1,555 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #486in Sunscreens & Tanning Products
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 1,555per listing
- Listings tracked
- 23
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Shimmer Sunscreen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
89
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
14%
- Brand 137%
- Brand 216%
- Brand 313%
- Brand 48%
- Brand 58%
- Brand 64%
- Open — no brand owns it (6 brands, 14%)
Demand
Shimmer Sunscreen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 23.6×
Search terms
Top Shimmer Sunscreen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shimmer sunscreen92K/yr
- glitter sunscreen68K/yr
- whipped sunscreen44K/yr
- coppertone glow shimmer30K/yr
- vacation whipped sunscreen20K/yr
- whip sunscreen20K/yr
- classic whip sunscreen18K/yr
- coppertone glow20K/yr
- sparkle sunscreen10K/yr
- whipped cream sunscreen16K/yr
Reviews and returns
What reviews say buyers love and hate about Shimmer Sunscreen
We read the reviews and the return reasons for every product selling here.
“It doesnt smell as good as I was hoping it would smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shimmer Sunscreen questions
Answered from the same tracked data.