Shimmer Stick
FailThe top 5 brands take 100% of clicks, so Shimmer Stick is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $90K/yr129K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 82%top-5 click share · 3 brands · 30 sellers
Flapen Score
Shimmer Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, Shimmer Stick is stronger. Inside it, weaker.
Market
The Shimmer Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Shimmer Stick 129K times last year and spent an estimated $90K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $90Ka year
- Top search term
- vaseline cocoa shimmer stick32K searches a year
02 · Price
A sale here is worth $15.43.
Listings sell for $15.43 on average, from $7.12 to $36.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $15.43 that is $4K to $8K a year per listing.
- Average price
- $15.43inside the $15 to $100 sweet spot
- Price range
- $7.12–$36.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #227 within Face. It carries 2,540 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #227in Face
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 2,540per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Shimmer Stick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Palmers Cocoa Butter Formula Body Shimmer Stick with Vitamin E 30g/1.1Oz Radiant Highlighter Makeup for Body Glow Provides 48-Hour Moisture All Skin Tones & Types Dermatologist Approved
- Price
- $7.12
- Rating
- 4.3/5
- Reviews
- 594
- Age
- 1y ago

Vaseline Cocoa Shimmer Jelly Stick Non-Greasy Moisturizer for Glowing Skin Face & Body Lotion Travel-Size 1.4 Oz Ea Pack of 3.
- Price
- $20.31
- Rating
- 4.5/5
- Reviews
- 1,340
- Age
- 4y ago

Vaseline Cocoa Shimmer Jelly Stick Highlighter & Luminizer Cocoa Butter Body Shimmer Stick Lotion Travel Size for Glowing Skin 1.4 Oz Ea (Pack of 6)
- Price
- $36.04
- Rating
- 4.5/5
- Reviews
- 1,340
- Age
- 2y ago

Vaseline Rich Moisturizing Healing Jelly Cocoa Butter 13 oz Bundled with Cocoa Shimmer Stick 1.4 oz. Provides Radiant and Shimmering Moisturized Skin with Pleasant Scent
- Price
- $17.05
- Rating
- 4.8/5
- Reviews
- 1,289
- Age
- 4y ago

Vaseline Illuminate Me Shimmering Body Oil Created for Melanin Rich Skin Illuminates Skin with Finishing Touch of Shimmer for Glowing Skin 3.3 oz
- Price
- $10.04
- Rating
- 4.6/5
- Reviews
- 10,526
- Age
- 5y ago
Trending
estimated 90-day click momentum
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 3mo ago

Vaseline Cocoa Shimmer Jelly Stick Highlighter & Luminizer Cocoa Butter Body Shimmer Stick Lotion Travel Size for Glowing Skin 1.4 Oz Ea (Pack of 6)
- Price
- $36.04
- Rating
- 4.5/5
- Reviews
- 1,340
- Age
- 2y ago

Palmers Cocoa Butter Formula Body Shimmer Stick with Vitamin E 30g/1.1Oz Radiant Highlighter Makeup for Body Glow Provides 48-Hour Moisture All Skin Tones & Types Dermatologist Approved
- Price
- $7.12
- Rating
- 4.3/5
- Reviews
- 594
- Age
- 1y ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.32
- Rating
- 4.5/5
- Reviews
- 2,710
- Age
- 11mo ago

Body Shimmer Oil Rose Gold Natural Glow Luminizer Long Lasting Moisturizing Liquid Illuminator Highlighter Makeup for a Sun-Kissed Glow Brush Include 1oz Light Medium
- Price
- $10.01
- Rating
- 4.4/5
- Reviews
- 4,080
- Age
- 3y ago
Newest
by launch date
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 3mo ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.32
- Rating
- 4.5/5
- Reviews
- 2,710
- Age
- 11mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.31
- Rating
- 4.5/5
- Reviews
- 2,787
- Age
- 1y ago

Palmers Cocoa Butter Formula Body Shimmer Stick with Vitamin E 30g/1.1Oz Radiant Highlighter Makeup for Body Glow Provides 48-Hour Moisture All Skin Tones & Types Dermatologist Approved
- Price
- $7.12
- Rating
- 4.3/5
- Reviews
- 594
- Age
- 1y ago

Vaseline Cocoa Shimmer Jelly Stick Highlighter & Luminizer Cocoa Butter Body Shimmer Stick Lotion Travel Size for Glowing Skin 1.4 Oz Ea (Pack of 6)
- Price
- $36.04
- Rating
- 4.5/5
- Reviews
- 1,340
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
30
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Vaseline61%
- Palmer's37%
- Lezero2%
Demand
Shimmer Stick search demand
Weekly searches over the year. Pick a range.
Search terms
Top Shimmer Stick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vaseline cocoa shimmer stick32K/yr
- vaseline shimmer stick20K/yr
- palmers shimmer stick15K/yr
- body shimmer stick10K/yr
- body glow stick7K/yr
- vaseline cocoa shimmer8K/yr
- vaseline glow stick8K/yr
- vaseline cocoa shimmer jelly stick7K/yr
- cocoa shimmer3K/yr
- cocoa shimmer jelly stick5K/yr
Reviews and returns
What reviews say buyers love and hate about Shimmer Stick
We read the reviews and the return reasons for every product selling here.
“Very greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shimmer Stick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









