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Shimmer Stick

Fail

The top 5 brands take 100% of clicks, so Shimmer Stick is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$90K/yr129K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
82%top-5 click share · 3 brands · 30 sellers

Flapen Score

Shimmer Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Shimmer Stick is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shimmer Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Shimmer Stick 129K times last year and spent an estimated $90K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
4.6%
Market size, estimated
$90Ka year
Top search term
vaseline cocoa shimmer stick32K searches a year

02 · Price

A sale here is worth $15.43.

Listings sell for $15.43 on average, from $7.12 to $36.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $15.43 that is $4K to $8K a year per listing.

Average price
$15.43inside the $15 to $100 sweet spot
Price range
$7.12–$36.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #227 within Face. It carries 2,540 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#227in Face
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,540per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Shimmer Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 237%
  • Brand 32%

Demand

Shimmer Stick search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Shimmer Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaseline cocoa shimmer stick32K/yr
  • vaseline shimmer stick20K/yr
  • palmers shimmer stick15K/yr
  • body shimmer stick10K/yr
  • body glow stick7K/yr
  • vaseline cocoa shimmer8K/yr
  • vaseline glow stick8K/yr
  • vaseline cocoa shimmer jelly stick7K/yr
  • cocoa shimmer3K/yr
  • cocoa shimmer jelly stick5K/yr

Reviews and returns

What reviews say buyers love and hate about Shimmer Stick

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Oily/Greasy”
0.8%of orders come back
“Very greasy”
A buyer, on “Oily/Greasy”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shimmer Stick questions

Answered from the same tracked data.