Is shimmer mist profitable to sell on Amazon United States?

The niche generates $154K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the shimmer mist niche?

1 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in shimmer mist?

Top complaints mined from reviews: Smell, Brightness/Shine/Glow, Oily/Greasy. The return rate is 0.0%.

When does demand for shimmer mist peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the shimmer mist niche?

Listings span $34.48–$65.78; the average listing price is $44.99 (sweet spot $15–$100). The average incumbent carries 979 reviews — the moat a new listing must climb.

shimmer mist

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$44.99

avg listing price — sweet spot $15–$100

Price range

Incredible$34.48–$65.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good979

avg incumbent reviews — the moat a new listing must climb

Growth

Good+24.8%

90-day search growth — must beat 0% to launch

Market size

Okay$154K

$154K/yr · 28K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, shimmer mist is a $154K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

shimmer mist market data

Units sold / yr: 3K–4K; avg 1,500–2,000/product
Revenue / yr: $135K–$180K; units × avg price
Conversion rate: 12.3%
Avg BSR: #283
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

KEVIN.MURPHY100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top shimmer mist search terms

kevin murphy shimmer shine10K/yr +64.6%8.5% conv.
kevin murphy shimmer shine spray10K/yr -12.4%9.0% conv.
kevin murphy shimmer me blonde3K/yr +18.1%14.3% conv.
kevin murphy shine spray3K/yr +3.8%7.7% conv.
shimmer shine kevin murphy2K/yr +28.2%9.4% conv.

All search terms

Top shimmer mist products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KEVIN.MURPHY SHIMMER.SHINE - Repairing Hair Mist - For All Hair Types - Dry Hair Shimmer Mist - Hair Mist with Vitamins - Sulphate-Free Hair Care - 100 mL / 3.4 fl oz

KEVIN.MURPHY$34.714.3★1,106 rev

KEVIN.MURPHY-Shimmer.Me-Blonde-Repairing-Shine-Treatment -Highlighted-and-Grey-Shades -Hair-Repair-Mist-with-Vitamins -Hair-Shimmer-Spray -100-ml

KEVIN.MURPHY$34.484.2★725 rev

KEVIN.MURPHY SHIMMER.SHINE - Repairing Hair Mist - For All Types - Dry Shimmer Mist - Hair Mist with Vitamins - Sulphate-Free Hair Care - 100 mL / 3.4 fl oz (Pack of 2)

KEVIN.MURPHY$65.784.3★1,106 rev

Newest

by launch date

KEVIN.MURPHY SHIMMER.SHINE - Repairing Hair Mist - For All Types - Dry Shimmer Mist - Hair Mist with Vitamins - Sulphate-Free Hair Care - 100 mL / 3.4 fl oz (Pack of 2)

KEVIN.MURPHY$65.781,106 rev

8mo ago

KEVIN.MURPHY-Shimmer.Me-Blonde-Repairing-Shine-Treatment -Highlighted-and-Grey-Shades -Hair-Repair-Mist-with-Vitamins -Hair-Shimmer-Spray -100-ml

KEVIN.MURPHY$34.48725 rev

8y ago

KEVIN.MURPHY SHIMMER.SHINE - Repairing Hair Mist - For All Hair Types - Dry Hair Shimmer Mist - Hair Mist with Vitamins - Sulphate-Free Hair Care - 100 mL / 3.4 fl oz

KEVIN.MURPHY$34.711,106 rev

12y ago

What buyers say about shimmer mist

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“Makes my hair so shiny and soft and smells SOOOOO good”

Brightness/Shine/Glow19%

“I love that shiny sparkle in my hair”

Quality-Overall14%

“Fabulous product”

Efficiency7%

“Works GREAT”

Suitability Colored Hair4%

“A good product for blonde hair”

Color2%

“I like it when Im in between coloring”

Value For Money2%

“So worth it”

Hair Growth2%

“Helps tame frizz”

What buyers complain about

Smell61%

“The scent is WAYYYYYY too strong”

Brightness/Shine/Glow13%

“My hair doesn't shine at all”

Oily/Greasy4%

“makes it greasy”

Damage/Burn Hair4%

“alcohol drying to hair”

Suitability Long Hair4%

“I expected it to last longer on my hair”

Value For Money3%

“Unfortunately, a waste of money”

Ease Of Use3%

“can't use this”

Common questions

Is shimmer mist profitable to sell on Amazon United States?: The niche generates $154K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the shimmer mist niche?: 1 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in shimmer mist?: Top complaints mined from reviews: Smell, Brightness/Shine/Glow, Oily/Greasy. The return rate is 0.0%.
When does demand for shimmer mist peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the shimmer mist niche?: Listings span $34.48–$65.78; the average listing price is $44.99 (sweet spot $15–$100). The average incumbent carries 979 reviews — the moat a new listing must climb.