Shimmer Mist
MaybeAn estimated 0.0% of orders come back. But the top 5 products take 100% of clicks, so Shimmer Mist is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $154K/yr28K searches / yr
- 90-day growth
- +24.8%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 15 sellers
Flapen Score
Shimmer Mist against its category
The dotted line is the Beauty & Personal Care average. Past it, Shimmer Mist is stronger. Inside it, weaker.
Market
The Shimmer Mist market on Amazon at a glance
Shoppers on Amazon United States searched for Shimmer Mist 28K times last year and spent an estimated $154K. One brand takes every click. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 12.3% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +24.8%
- Conversion, latest week
- 12.3%
- Market size, estimated
- $154Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- kevin murphy shimmer shine10K searches a year
02 · Price
A sale here is worth $44.99.
Listings sell for $44.99 on average, from $34.48 to $65.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 1,500 to 2,000 of them. At $44.99 that is $67K to $90K a year per listing.
- Average price
- $44.99inside the $15 to $100 sweet spot
- Price range
- $34.48–$65.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $67K–$90K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #283 within Hair Coloring Products. It carries 979 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #283in Hair Coloring Products
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 979per listing
- Listings tracked
- 3
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Shimmer Mist products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KEVIN.MURPHY SHIMMER.SHINE - Repairing Hair Mist - For All Hair Types - Dry Hair Shimmer Mist - Hair Mist with Vitamins - Sulphate-Free Hair Care - 100 mL / 3.4 fl oz
- Price
- $34.71
- Rating
- 4.3/5
- Reviews
- 1,106
- Age
- 12y ago

KEVIN.MURPHY-Shimmer.Me-Blonde-Repairing-Shine-Treatment -Highlighted-and-Grey-Shades -Hair-Repair-Mist-with-Vitamins -Hair-Shimmer-Spray -100-ml
- Price
- $34.48
- Rating
- 4.2/5
- Reviews
- 725
- Age
- 8y ago

KEVIN.MURPHY SHIMMER.SHINE - Repairing Hair Mist - For All Types - Dry Shimmer Mist - Hair Mist with Vitamins - Sulphate-Free Hair Care - 100 mL / 3.4 fl oz (Pack of 2)
- Price
- $65.78
- Rating
- 4.3/5
- Reviews
- 1,106
- Age
- 8mo ago
Trending
estimated 90-day click momentum
KEVIN.MURPHY SHIMMER.SHINE - Repairing Hair Mist - For All Types - Dry Shimmer Mist - Hair Mist with Vitamins - Sulphate-Free Hair Care - 100 mL / 3.4 fl oz (Pack of 2)
- Price
- $65.78
- Rating
- 4.3/5
- Reviews
- 1,106
- Age
- 8mo ago

KEVIN.MURPHY-Shimmer.Me-Blonde-Repairing-Shine-Treatment -Highlighted-and-Grey-Shades -Hair-Repair-Mist-with-Vitamins -Hair-Shimmer-Spray -100-ml
- Price
- $34.48
- Rating
- 4.2/5
- Reviews
- 725
- Age
- 8y ago

KEVIN.MURPHY SHIMMER.SHINE - Repairing Hair Mist - For All Hair Types - Dry Hair Shimmer Mist - Hair Mist with Vitamins - Sulphate-Free Hair Care - 100 mL / 3.4 fl oz
- Price
- $34.71
- Rating
- 4.3/5
- Reviews
- 1,106
- Age
- 12y ago
Newest
by launch date
KEVIN.MURPHY SHIMMER.SHINE - Repairing Hair Mist - For All Types - Dry Shimmer Mist - Hair Mist with Vitamins - Sulphate-Free Hair Care - 100 mL / 3.4 fl oz (Pack of 2)
- Price
- $65.78
- Rating
- 4.3/5
- Reviews
- 1,106
- Age
- 8mo ago

KEVIN.MURPHY-Shimmer.Me-Blonde-Repairing-Shine-Treatment -Highlighted-and-Grey-Shades -Hair-Repair-Mist-with-Vitamins -Hair-Shimmer-Spray -100-ml
- Price
- $34.48
- Rating
- 4.2/5
- Reviews
- 725
- Age
- 8y ago

KEVIN.MURPHY SHIMMER.SHINE - Repairing Hair Mist - For All Hair Types - Dry Hair Shimmer Mist - Hair Mist with Vitamins - Sulphate-Free Hair Care - 100 mL / 3.4 fl oz
- Price
- $34.71
- Rating
- 4.3/5
- Reviews
- 1,106
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- KEVIN.MURPHY100%
Demand
Shimmer Mist search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Shimmer Mist search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kevin murphy shimmer shine10K/yr
- kevin murphy shimmer shine spray10K/yr
- kevin murphy shimmer me blonde3K/yr
- kevin murphy shine spray3K/yr
- shimmer shine kevin murphy2K/yr
Reviews and returns
What reviews say buyers love and hate about Shimmer Mist
We read the reviews and the return reasons for every product selling here.
“The scent is WAYYYYYY too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shimmer Mist questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









