shimmer lipstick
Worth a lookShows low returns (1.3%), but soft demand (-9.9% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.11avg listing price — sweet spot $15–$100
Price range
Good$1.06–$38.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$106K$106K/yr · 248K searches
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Review moat
Bad12,857.39avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, shimmer lipstick is a $106K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
shimmer lipstick market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $85K–$113K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 4.4%
- Avg brand age
- 58 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
102
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
43%
Top 20: 79%
Open market
21%
- Runway Rogue55%
- Rimmel10%
- Anglicolor4%
- L.A. COLORS4%
- REVLON4%
- NYX PROFESSIONAL MAKEUP3%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -9.9% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top shimmer lipstick search terms
- runway rogue lipsticks53K/yr
- metallic lipstick64K/yr
- shimmer lipstick35K/yr
- runway rogue20K/yr
- runaway rogue lipsticks10K/yr
- metallic lipstick long lasting7K/yr
- runway rogue lipstick8K/yr
- runway rouge lipstick6K/yr
- iridescent lipstick8K/yr
- holographic lipstick6K/yr
Top shimmer lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Runway Rogue Pearl Glam Long Wear Shimmer Liquid Lipstick Metallic Nude/Pale-Pink Lipstick with Silver and Gold Shimmer Soft Box
Runway Rogue$25.794.0★1,050 rev
Runway Rogue Pearl Glam Long Wear Shimmer Liquid Lipstick Metallic Pale-Mauve Lipstick with Silver and Gold Shimmer Boss Babe
Runway Rogue$25.644.0★1,050 rev
Runway Rogue Silk Glam Liquid Lipstick Long Wear Frosted Pale-Pink Lipstick Trophy Wife
Runway Rogue$25.364.1★1,014 rev
Lasting Finish Lipstick Pearl Shimmer
Rimmel$5.414.4★23,920 rev
Runway Rogue 90s Vibe Lipstick Moisturizing Matte Nude Lipstick Guest List
Runway Rogue$28.124.2★443 rev
Newest
by launch date
Wugbc Purple Lipstick Makeup Holographic Glitter Lip Stick Metallic Shine Long Lasting Lightweight Non-Sticky Hydrating Lip Tinted Full Coverage Sparkling Shimmer Chameleon Lipstick for Women
Wugbc$6.8740 rev
Depuplum Nude Lipsticks for Women Metallic Glitter Long Lasting Lipstick
Depuplum$9.811,161 rev
Kaely 2-in-1 Mauve Metallic Lipstick and Lip Liner Makeup Shimmer Liquid Metallic Lipsticks for Women Glitter Lip Gloss Stain Long Lasting Waterproof Smudge Proof 24 Hour Vegan & Cruelty-Free 16
Kaely$7.893,771 rev
Runway Rogue Try Me x 3 Mini Long Wear Limited Edition Liquid Lipstick Set Melrose Trio (Boss Babe Call Back Trophy Wife)
Runway Rogue$38.00142 rev
L.A. COLORS Metal Lipstick Iced Mocha CML564
L.A. COLORS$3.51519 rev
Trending
90-day click momentumWugbc Purple Lipstick Makeup Holographic Glitter Lip Stick Metallic Shine Long Lasting Lightweight Non-Sticky Hydrating Lip Tinted Full Coverage Sparkling Shimmer Chameleon Lipstick for Women
Wugbc$6.874.2★
Runway Rogue 90s Vibe Lipstick Moisturizing Matte Nude Lipstick Guest List
Runway Rogue$28.124.2★
L.A. COLORS Metal Lipstick Iced Mocha CML564
L.A. COLORS$3.514.2★
Runway Rogue Pearl Glam Long Wear Shimmer Liquid Lipstick Metallic Pale-Mauve Lipstick with Silver and Gold Shimmer Boss Babe
Runway Rogue$25.644.0★
Runway Rogue LuxGloss Lip Gloss High-Pigment Shimmery Muted-Rose Lip Gloss Strike a Pose
Runway Rogue$26.013.9★
What buyers say about shimmer lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Great value”
“Adequate lipstick”
“Soft and creamy”
“Beautiful shine”
“Pretty and moisturizing”
“Good durability”
“Exactly what I wanted”
“Applies very well”
“smooth texture”
What buyers complain about
“Awful color”
“It doesn't moisturize”
“Did not last”
“Unpleasant smell”
“picture is misleading”
“Terrible product”
“Not worth the price”
“the stick is getting stuck when pulling it out”
“Weird texture”
“It doesn't do the job”
Top return reasons
Common questions
- Is shimmer lipstick profitable to sell on Amazon United States?
- The niche generates $106K/yr across 41 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the shimmer lipstick niche?
- 22 brands and 102 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in shimmer lipstick?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.3%.
- When does demand for shimmer lipstick peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the shimmer lipstick niche?
- Listings span $1.06–$38.00; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 12,857 reviews — the moat a new listing must climb.