Shimmer Lipstick

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

-9.9%

Conversion, latest week

3.0%

Market size, estimated

$106Ka year

Peak month

January2.1× the quietest month

Top search term

runway rogue lipsticks53K searches a year

Listings sell for $14.11 on average, from $1.06 to $38.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.11 that is $1K to $4K a year per listing.

Average price

$14.11under the $15 to $100 sweet spot

Price range

$1.06–$38.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.3%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #180 within Lips. It carries 12,857 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#180in Lips

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

12,857per listing

Listings tracked

41

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months