Shimmer Lip Balm

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

51K

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

12.4%

Market size, estimated

$62Ka year

Top search term

shimmer lip balm22K searches a year

Listings sell for $9.71 on average, from $3.63 to $19.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.71 that is $971 to $2K a year per listing.

Average price

$9.71under the $15 to $100 sweet spot

Price range

$3.63–$19.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$971–$2K

Returns

0.8%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #411 within Lips. It carries 8,849 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

96%

Out of stock, average day

1.6%

Average rank

#411in Lips

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

8,849per listing

Listings tracked

25

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months