Shimmer Lights Shampoo
MaybeReturns run at only 0.8% of orders. But the average product has 15,280 reviews to catch up to, so Shimmer Lights Shampoo is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $1.0M/yr645K searches / yr
- 90-day growth
- +10.3%search demand this quarter
- Competition
- 57%top-5 click share · 8 brands · 59 sellers
Flapen Score
Shimmer Lights Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Shimmer Lights Shampoo is stronger. Inside it, weaker.
Market
The Shimmer Lights Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Shimmer Lights Shampoo 645K times last year and spent an estimated $1.0M. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 645K
- Growth, 90 days vs prior 90
- +10.3%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $1.0Ma year
- Peak month
- November2.2× the quietest month
- Top search term
- purple shampoo for gray hair55K searches a year
02 · Price
A sale here is worth $18.86.
Listings sell for $18.86 on average, from $8.05 to $38.26. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $18.86 that is $38K to $47K a year per listing.
- Average price
- $18.86inside the $15 to $100 sweet spot
- Price range
- $8.05–$38.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $38K–$47K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #322 within Shampoo & Conditioner Sets. It carries 15,280 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #322in Shampoo & Conditioner Sets
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 15,280per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Shimmer Lights Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones Color Depositing Brightening & Toning Strengthens and Adds Shine For Color Treated Blonde White and Platinum Hair Vegan 10.1 Fl Oz
- Price
- $20.33
- Rating
- 4.5/5
- Reviews
- 47,236
- Age
- 9y ago
Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair Anti-Brassiness Moisturizing Color-Safe Silver & Glowing Corrects Yellow Tones 12.8 Fl Oz Each 2 Pack
- Price
- $17.34
- Rating
- 4.6/5
- Reviews
- 5,873
- Age
- 4y ago
Clairol Professional Shimmer Lights Purple Shampoo 16 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary
- Price
- $12.77
- Rating
- 4.6/5
- Reviews
- 18,780
- Age
- 6y ago
Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones Color Depositing Brightening & Toning Strengthens and Adds Shine For Color Treated Blonde White and Platinum Hair Vegan 33.8 Fl Oz
- Price
- $38.26
- Rating
- 4.5/5
- Reviews
- 47,236
- Age
- 10y ago
Jhirmack Silver Brightening Purple Shampoo Set of 4 for all types of silver grey and blonde hair
- Price
- $26.68
- Rating
- 4.6/5
- Reviews
- 4,614
- Age
- 8y ago
Trending
90-day click momentum
New Jhir~mack Silver Brightening Purple Shampoo for Gray White and Blonde Hair 12 fl oz
- Price
- $14.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Jhirmack Silver Everyday Moisture Daily Restorative Shampoo & Conditioner Set | Made for Gray & Silver Hair | 12 fl oz each
- Price
- $16.17
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 4mo ago
Jhirmack Silver Brightening Purple Shampoo Set of 4 for all types of silver grey and blonde hair
- Price
- $26.68
- Rating
- 4.6/5
- Reviews
- 4,614
- Age
- 8y ago
Clairol Professional Shimmer Lights Purple Shampoo 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde Silver Gray & Highlighted Hair **Packaging May Vary
- Price
- $8.05
- Rating
- 4.6/5
- Reviews
- 18,780
- Age
- 4y ago
KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Nourishes & Refreshes Scalp Sulfate-Free 16 fl oz
- Price
- $16.35
- Rating
- 4.3/5
- Reviews
- 1,749
- Age
- 1y ago
Newest
by launch dateNew Jhir~mack Silver Brightening Purple Shampoo for Gray White and Blonde Hair 12 fl oz
- Price
- $14.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Jhirmack Silver Everyday Moisture Daily Restorative Shampoo & Conditioner Set | Made for Gray & Silver Hair | 12 fl oz each
- Price
- $16.17
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 4mo ago
KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free
- Price
- $25.04
- Rating
- 4.3/5
- Reviews
- 1,749
- Age
- 1y ago
VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Grey and Silver Hair Moisturizing & Color-Safe Enhances Shine & Brightness Made in USA (16 fl oz each)
- Price
- $25.27
- Rating
- 4.4/5
- Reviews
- 2,197
- Age
- 1y ago
KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Nourishes & Refreshes Scalp Sulfate-Free 16 fl oz
- Price
- $16.35
- Rating
- 4.3/5
- Reviews
- 1,749
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
59
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
4%
- MATRIX33%
- L'Oreal Paris15%
- Hair Biology15%
- jhirmack13%
- Clairol Professional12%
- KESMEDIK7%
- Open — no brand owns it (2 brands, 4%)
Demand
Shimmer Lights Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.2×
Search terms
Top Shimmer Lights Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple shampoo for gray hair55K/yr
- purple shampoo for grey hair102K/yr
- silver shampoo65K/yr
- matrix so silver shampoo52K/yr
- matrix purple shampoo37K/yr
- jhirmack silver shampoo34K/yr
- shampoo for white hair32K/yr
- silver shampoo for grey hair38K/yr
- jhirmack silver brightening shampoo30K/yr
- silver hair shampoo27K/yr
Reviews and returns
What reviews say buyers love and hate about Shimmer Lights Shampoo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not red
Coloring isnt for me
Not blue
Awful scent
Unpleasant odor
very strong chemical smell
meaning i decided to stop coloring my hair
did not help my hair color
not sure if it should be used on non-light colored hairs
Drying
No moisture
makes it very dry
Expensive
Not worth the price
very expensive
Love
This is the best product for several reasons
the reviews were good
Excellent product
Excellent for maintaining hair color
Gets rid of yellow
Love my hair color
Good smell
Nice clean smell too
It smells divine
Soft and manageable
Leaves hair soft
Nice and smooth
the color is very pretty
color good
Nice for color
Return
0.8% Return rate 41% Fixable by listing
Not effective at all
Didn't work
the pumps for each of the bottles do not work
not red
Coloring isnt for me
Not blue
leaked everywhere
Leaking
Both were leaking
meaning i decided to stop coloring my hair
did not help my hair color
not sure if it should be used on non-light colored hairs
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shimmer Lights Shampoo questions
Answered from the same tracked data.