Shimmer Lights Shampoo

Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

645K

Growth, 90 days vs prior 90

+10.3%

Conversion, latest week

8.3%

Market size, estimated

$1.0Ma year

Peak month

November2.2× the quietest month

Top search term

purple shampoo for gray hair55K searches a year

Listings sell for $18.86 on average, from $8.05 to $38.26. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $18.86 that is $38K to $47K a year per listing.

Average price

$18.86inside the $15 to $100 sweet spot

Price range

$8.05–$38.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

$38K–$47K

Returns

0.8%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #322 within Shampoo & Conditioner Sets. It carries 15,280 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#322in Shampoo & Conditioner Sets

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

15,280per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months