shimmer lights shampoo
Launch itA $1.0M/yr market growing +10.3% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$18.86avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 645K searches
Price range
Great$8.05–$38.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad15,279.56avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, shimmer lights shampoo is a $1.0M/yr Amazon United States market (645K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Launch it — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
shimmer lights shampoo market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- $943K–$1.1M
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #322
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
59
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
4%
- MATRIX33%
- L'Oreal Paris15%
- Hair Biology15%
- jhirmack13%
- Clairol Professional12%
- KESMEDIK7%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.2×
Top shimmer lights shampoo search terms
- purple shampoo for gray hair55K/yr
- purple shampoo for grey hair102K/yr
- silver shampoo65K/yr
- matrix so silver shampoo52K/yr
- matrix purple shampoo37K/yr
- jhirmack silver shampoo34K/yr
- shampoo for white hair32K/yr
- silver shampoo for grey hair38K/yr
- jhirmack silver brightening shampoo30K/yr
- silver hair shampoo27K/yr
Top shimmer lights shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones Color Depositing Brightening & Toning Strengthens and Adds Shine For Color Treated Blonde White and Platinum Hair Vegan 10.1 Fl Oz
MATRIX$20.334.5★47,236 rev
Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair Anti-Brassiness Moisturizing Color-Safe Silver & Glowing Corrects Yellow Tones 12.8 Fl Oz Each 2 Pack
Hair Biology$17.344.6★5,873 rev
Clairol Professional Shimmer Lights Purple Shampoo 16 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary
Clairol Professional$12.774.6★18,780 rev
Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones Color Depositing Brightening & Toning Strengthens and Adds Shine For Color Treated Blonde White and Platinum Hair Vegan 33.8 Fl Oz
MATRIX$38.264.5★47,236 rev
Jhirmack Silver Brightening Purple Shampoo Set of 4 for all types of silver grey and blonde hair
jhirmack$26.684.6★4,614 rev
Newest
by launch date
New Jhir~mack Silver Brightening Purple Shampoo for Gray White and Blonde Hair 12 fl oz
Generic$14.351 rev
Jhirmack Silver Everyday Moisture Daily Restorative Shampoo & Conditioner Set | Made for Gray & Silver Hair | 12 fl oz each
jhirmack$16.17105 rev
KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free
KESMEDIK$25.041,749 rev
VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Grey and Silver Hair Moisturizing & Color-Safe Enhances Shine & Brightness Made in USA (16 fl oz each)
VANIDOX$25.272,197 rev
KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Nourishes & Refreshes Scalp Sulfate-Free 16 fl oz
KESMEDIK$16.351,749 rev
Trending
90-day click momentumNew Jhir~mack Silver Brightening Purple Shampoo for Gray White and Blonde Hair 12 fl oz
Generic$14.355.0★
Jhirmack Silver Everyday Moisture Daily Restorative Shampoo & Conditioner Set | Made for Gray & Silver Hair | 12 fl oz each
jhirmack$16.174.5★
Jhirmack Silver Brightening Purple Shampoo Set of 4 for all types of silver grey and blonde hair
jhirmack$26.684.6★
Clairol Professional Shimmer Lights Purple Shampoo 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde Silver Gray & Highlighted Hair **Packaging May Vary
Clairol Professional$8.054.6★
KESMEDIK Tea Tree Purple Shampoo with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Nourishes & Refreshes Scalp Sulfate-Free 16 fl oz
KESMEDIK$16.354.3★
What buyers say about shimmer lights shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“This is the best product for several reasons”
“Excellent for maintaining hair color”
“Good smell”
“Soft and manageable”
“the color is very pretty”
“Very affordable”
“It gives it a shine”
“Works as advertised”
“my hair is beautiful just as I imagined it”
“Great for my hair”
What buyers complain about
“not red”
“Awful scent”
“meaning i decided to stop coloring my hair”
“Drying”
“Expensive”
“Not effective at all”
“It also leaves your hair feeling rough”
“leaked everywhere”
“the bottle is an average fairly big sized”
“Allergic reactions”
Top return reasons
Common questions
- Is shimmer lights shampoo profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Launch it (58/100).
- How competitive is the shimmer lights shampoo niche?
- 8 brands and 59 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in shimmer lights shampoo?
- Top complaints mined from reviews: Color, Smell, Suitability Colored Hair. The return rate is 0.8%.
- When does demand for shimmer lights shampoo peak?
- Demand peaks in Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the shimmer lights shampoo niche?
- Listings span $8.05–$38.26; the average listing price is $18.86 (sweet spot $15–$100). The average incumbent carries 15,280 reviews — the moat a new listing must climb.