Shimmer Body Lotion
MaybeReturns run at only 0.9% of orders. But the top 5 brands take 93% of clicks, so Shimmer Body Lotion is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $262K/yr334K searches / yr
- 90-day growth
- +61.7%search demand this quarter
- Competition
- 59%top-5 click share · 9 brands · 56 sellers
Flapen Score
Shimmer Body Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Shimmer Body Lotion is stronger. Inside it, weaker.
Market
The Shimmer Body Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Shimmer Body Lotion 334K times last year and spent an estimated $262K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.
- Searches, last 12 months
- 334K
- Growth, 90 days vs prior 90
- +61.7%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $262Ka year
- Peak month
- June2.5× the quietest month
- Top search term
- shimmer lotion63K searches a year
02 · Price
A sale here is worth $13.40.
Listings sell for $13.40 on average, from $5.89 to $43.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $13.40 that is $10K to $13K a year per listing.
- Average price
- $13.40under the $15 to $100 sweet spot
- Price range
- $5.89–$43.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $10K–$13K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Lotions. It carries 3,275 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #132in Lotions
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 3,275per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Shimmer Body Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hempz Glow Getter Body Lotion Hydrating Moisturizer with Shimmer 17 oz.
- Price
- $16.04
- Rating
- 4.5/5
- Reviews
- 3,426
- Age
- 2y ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.31
- Rating
- 4.5/5
- Reviews
- 2,787
- Age
- 1y ago

Hempz Mini Glow Getter Body Lotion Hydrating Moisturizer with Shimmer 2.25 oz.
- Price
- $6.11
- Rating
- 4.5/5
- Reviews
- 3,426
- Age
- 2y ago

Palmers Cocoa Butter Formula Body Shimmer Stick with Vitamin E 30g/1.1Oz Radiant Highlighter Makeup for Body Glow Provides 48-Hour Moisture All Skin Tones & Types Dermatologist Approved
- Price
- $7.12
- Rating
- 4.3/5
- Reviews
- 594
- Age
- 1y ago

Hempz NEW Mini Star Dust Body Lotion Iridescent Glow Shimmer Passionfruit and Wild Orchid Hydrating and Nourishing Moisturizer 2.25 fl.oz.
- Price
- $5.89
- Rating
- 4.5/5
- Reviews
- 3,426
- Age
- 10mo ago
Trending
90-day click momentum
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 3mo ago

Hempz Mini Shimmer Lotion Set Gold Silver and Rose Gold Moisturizer Glimmer Goddess Radiant Skin Travel Kit 3 pack TSA Approved 2.25 oz
- Price
- $12.87
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 10mo ago

Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
- Price
- $12.61
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 11mo ago

Palmers Cocoa Butter Formula Body Shimmer Stick with Vitamin E 30g/1.1Oz Radiant Highlighter Makeup for Body Glow Provides 48-Hour Moisture All Skin Tones & Types Dermatologist Approved
- Price
- $7.12
- Rating
- 4.3/5
- Reviews
- 594
- Age
- 1y ago

Hempz Glow Getter Gradual Self-Tanning Light to Medium 7.5 oz.
- Price
- $14.32
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 1y ago
Newest
by launch date
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack
- Price
- $10.89
- Rating
- 4.4/5
- Reviews
- 275
- Age
- 3mo ago

Hempz Mini Shimmer Lotion Set Gold Silver and Rose Gold Moisturizer Glimmer Goddess Radiant Skin Travel Kit 3 pack TSA Approved 2.25 oz
- Price
- $12.87
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 10mo ago

Hempz NEW Mini Star Dust Body Lotion Iridescent Glow Shimmer Passionfruit and Wild Orchid Hydrating and Nourishing Moisturizer 2.25 fl.oz.
- Price
- $5.89
- Rating
- 4.5/5
- Reviews
- 3,426
- Age
- 10mo ago

Hempz NEW Star Dust Body Lotion Iridescent Glow Shimmer Passionfruit and Wild Orchid Hydrating and Nourishing Moisturizer 17 oz.
- Price
- $19.11
- Rating
- 4.5/5
- Reviews
- 3,426
- Age
- 11mo ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.32
- Rating
- 4.5/5
- Reviews
- 2,710
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
56
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
5%
- Hempz49%
- Vaseline25%
- Palmer's10%
- Jergens5%
- Lezero4%
- Victoria's Secret2%
- Open — no brand owns it (3 brands, 5%)
Demand
Shimmer Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
Search terms
Top Shimmer Body Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shimmer lotion63K/yr
- shimmer body lotion66K/yr
- glitter lotion38K/yr
- hempz glow getter24K/yr
- body shimmer lotion29K/yr
- body glitter lotion20K/yr
- shimmering body lotion10K/yr
- glitter body lotion12K/yr
- shimmer lotion for women body11K/yr
- shimmer body butter9K/yr
Reviews and returns
What reviews say buyers love and hate about Shimmer Body Lotion
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Chemical smell
Awful smell
Overpowering Scent
Very greasy
Extremely greasy
too greasy
No glitter
Don't get to shine
No glow
Bottle is relatively small
Extremely small
the product is more like big
Irritates skin
Allergic reaction
Rash
Love
doesnt smell bad
Clean smell
Amazing scent
Nice shimmer
Nice shine
It is shimmery
Super hydrating
Very moisturizing
Good Moisturizer
keeps your skin soft
makes my skin feel softer
Nice and creamy,
Very good product as described
awesome luxurious quality lotion ever
Excellent product
Return
0.9% Return rate 19% Fixable by listing
Chemical smell
Awful smell
Overpowering Scent
Bottle was leaky
Leaked
it will leak
Very greasy
Extremely greasy
too greasy
Not a new product
Is used
Looked used
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shimmer Body Lotion questions
Answered from the same tracked data.









