Skip to content

Shimmer Body Lotion

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 93% of clicks, so Shimmer Body Lotion is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$262K/yr334K searches / yr
90-day growth
+61.7%search demand this quarter
Competition
59%top-5 click share · 9 brands · 56 sellers

Flapen Score

Shimmer Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Shimmer Body Lotion is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shimmer Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Shimmer Body Lotion 334K times last year and spent an estimated $262K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
+61.7%
Conversion, latest week
5.8%
Market size, estimated
$262Ka year
Peak month
June2.5× the quietest month
Top search term
shimmer lotion63K searches a year

02 · Price

A sale here is worth $13.40.

Listings sell for $13.40 on average, from $5.89 to $43.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $13.40 that is $10K to $13K a year per listing.

Average price
$13.40under the $15 to $100 sweet spot
Price range
$5.89–$43.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Lotions. It carries 3,275 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#132in Lotions
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,275per listing
Listings tracked
19

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
52 months

Products

Top Shimmer Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

56

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

5%

  • Brand 149%
  • Brand 225%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Shimmer Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Shimmer Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shimmer lotion63K/yr
  • shimmer body lotion66K/yr
  • glitter lotion38K/yr
  • hempz glow getter24K/yr
  • body shimmer lotion29K/yr
  • body glitter lotion20K/yr
  • shimmering body lotion10K/yr
  • glitter body lotion12K/yr
  • shimmer lotion for women body11K/yr
  • shimmer body butter9K/yr

Reviews and returns

What reviews say buyers love and hate about Shimmer Body Lotion

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.9%of orders come back
“Chemical smell”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shimmer Body Lotion questions

Answered from the same tracked data.