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Shimmer Body Lotion

Maybe

Returns run at only 0.9% of orders. But the top 5 brands take 93% of clicks, so Shimmer Body Lotion is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$262K/yr334K searches / yr
90-day growth
+61.7%search demand this quarter
Competition
59%top-5 click share · 9 brands · 56 sellers

Flapen Score

Shimmer Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Shimmer Body Lotion is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shimmer Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Shimmer Body Lotion 334K times last year and spent an estimated $262K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
+61.7%
Conversion, latest week
5.8%
Market size, estimated
$262Ka year
Peak month
June2.5× the quietest month
Top search term
shimmer lotion63K searches a year

02 · Price

A sale here is worth $13.40.

Listings sell for $13.40 on average, from $5.89 to $43.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $13.40 that is $10K to $13K a year per listing.

Average price
$13.40under the $15 to $100 sweet spot
Price range
$5.89–$43.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Lotions. It carries 3,275 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#132in Lotions
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,275per listing
Listings tracked
19

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
52 months

Products

Top Shimmer Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$26K$52K$78K$105K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

56

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

5%

  • Hempz49%
  • Vaseline25%
  • Palmer's10%
  • Jergens5%
  • Lezero4%
  • Victoria's Secret2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Shimmer Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Shimmer Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shimmer lotion63K/yr
  • shimmer body lotion66K/yr
  • glitter lotion38K/yr
  • hempz glow getter24K/yr
  • body shimmer lotion29K/yr
  • body glitter lotion20K/yr
  • shimmering body lotion10K/yr
  • glitter body lotion12K/yr
  • shimmer lotion for women body11K/yr
  • shimmer body butter9K/yr

Reviews and returns

What reviews say buyers love and hate about Shimmer Body Lotion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell19%−0.07

Chemical smell

Awful smell

Overpowering Scent

Oily/Greasy8%−0.05

Very greasy

Extremely greasy

too greasy

Brightness/Shine/Glow7%+1.71

No glitter

Don't get to shine

No glow

Size-Overall5%−0.03

Bottle is relatively small

Extremely small

the product is more like big

Allergies4%−0.04

Irritates skin

Allergic reaction

Rash

Love

Smell23%−0.07

doesnt smell bad

Clean smell

Amazing scent

Brightness/Shine/Glow22%+1.71

Nice shimmer

Nice shine

It is shimmery

Moist/Dry7%+0.35

Super hydrating

Very moisturizing

Good Moisturizer

Soft Feel7%

keeps your skin soft

makes my skin feel softer

Nice and creamy,

Quality-Overall6%+0.36

Very good product as described

awesome luxurious quality lotion ever

Excellent product

Return

0.9% Return rate 19% Fixable by listing

Smell23%█▇▇▆▆▆

Chemical smell

Awful smell

Overpowering Scent

Leak-Proof15%▅▅▆▆▆█

Bottle was leaky

Leaked

it will leak

Oily/Greasy11%▆▆████

Very greasy

Extremely greasy

too greasy

Advertised Vs Actual Product9%▆█▇▇▆▆
Product Condition7%▆▆▆█▆▆

Not a new product

Is used

Looked used

FAQ

Common Shimmer Body Lotion questions

Answered from the same tracked data.