shibui hair products
Worth a lookShows searches that convert (13.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.65avg listing price — sweet spot $15–$100
Price range
Incredible$25.03–$42.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great211.2avg incumbent reviews — the moat a new listing must climb
Market size
Good$463K$463K/yr · 112K searches
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shibui hair products is a $463K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
shibui hair products market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $383K–$460K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #674
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.0%
- Avg brand age
- 63 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- SHIBUI100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top shibui hair products search terms
- shibui hair products45K/yr
- shibui shampoo and conditioner43K/yr
- shibui24K/yr
Top shibui hair products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHIBUI Everydayness Shampoo Gentle Daily Cleanser with Rose Water & Sak For Fine to Medium Hair Color-Safe & Silicone-Free 12 Fl Oz
SHIBUI$25.234.7★395 rev
SHIBUI Ultra Hydrating Shampoo Moisture-Rich Color Protection & Cleansing with Camellia & Lemongrass Oils for Medium to Textured Hair Color-Safe & Silicone-Free 12 Fl Oz
SHIBUI$25.284.7★264 rev
Shibui Everything Spray Color Protecting Leave-in Treatment Detangles & Fights Frizz for Fine to Medium Hair Vegan & Sulfate-Free 8 Fl Oz
SHIBUI$27.014.7★186 rev
Shibui Everydayness Conditioner Lightweight Hydration & Color Protection with Peach & Babassu Oils for Fine to Medium Hair Color-Safe & Silicone-Free 12 Fl Oz
SHIBUI$25.194.5★284 rev
SHIBUI Ultra Hydrating Conditioner Moisture-Rich Conditioning & Color Protection with Shea Butter & Hyaluronic Acid For Medium to Textured Hair Color-Safe & Silicone-Free 12 Fl Oz
SHIBUI$25.254.7★248 rev
Newest
by launch date
Shibui Volumizing Shampoo Cleanses and Adds Body with Spirulina and Cucumber Extract for Thin or Fine Hair Color-Safe 12 Fl Oz
SHIBUI$25.0332 rev
SHIBUI Air Dry Creme Tames Frizz Nourishes Enhances Shine & Texture Vegan & Sulfate-Free 6oz
SHIBUI$27.2166 rev
SHIBUI Volumizing Mousse Weightless Lift & Color Protection for Fine to Medium Hair Vegan & Sulfate-Free 7 Fl Oz
SHIBUI$27.04164 rev
SHIBUI Taming Lotion Frizz Control & Thermal Protection Adds Shine & Smooths Loose Strands Vegan & Sulfate-Free 6 Fl Oz
SHIBUI$26.99105 rev
SHIBUI Everydayness Shampoo Gentle Daily Cleanser with Rose Water & Sak For Fine to Medium Hair Color-Safe & Silicone-Free 12 Fl Oz
SHIBUI$25.23395 rev
Trending
90-day click momentumShibui Everything Spray Color Protecting Leave-in Treatment Detangles & Fights Frizz for Fine to Medium Hair Vegan & Sulfate-Free 8 Fl Oz
SHIBUI$27.014.7★
SHIBUI Ultra Hydrating Conditioner Moisture-Rich Conditioning & Color Protection with Shea Butter & Hyaluronic Acid For Medium to Textured Hair Color-Safe & Silicone-Free 12 Fl Oz
SHIBUI$25.254.7★
SHIBUI Air Dry Creme Tames Frizz Nourishes Enhances Shine & Texture Vegan & Sulfate-Free 6oz
SHIBUI$27.214.3★
SHIBUI Ultra Hydrating Shampoo Moisture-Rich Color Protection & Cleansing with Camellia & Lemongrass Oils for Medium to Textured Hair Color-Safe & Silicone-Free 33.8 Fl Oz
SHIBUI$42.714.7★
SHIBUI Everydayness Conditioner Lightweight Hydration & Color Protection with Peach & Babassu Oils for Fine to Medium Hair Color-Safe & Silicone-Free 33.8 Fl Oz
SHIBUI$42.794.5★
What buyers say about shibui hair products
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“This leave in plays well with other brands”
“Worth the price”
“Adds body to fine hair making hair styling hold better and look nicer”
“Definitely helps with hair volume for my fine hair”
“So soft”
“Keeps my hair healthy and shiny”
“moisturizing”
“is very curly”
“What i notice the most is how shiny”
What buyers complain about
“it is over priced for the oz size”
“I was losing hair like crazy until I tried this”
“Allergic reaction”
“Made my hair fall out”
“nothing has helped until I tried this product”
“My hair blows up in any kind of humidity”
“Its ok. I bought this thinking it would smell like the leave in conditioner by Shibui and it does not”
“It damaged my hair”
“not thick”
“Dry”
Top return reasons
Common questions
- Is shibui hair products profitable to sell on Amazon United States?
- The niche generates $463K/yr across 15 tracked products. 90-day search growth is +23.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the shibui hair products niche?
- 1 brands and 2 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shibui hair products?
- Top complaints mined from reviews: Value For Money, Hair Related, Allergies. The return rate is 1.0%.
- When does demand for shibui hair products peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the shibui hair products niche?
- Listings span $25.03–$42.86; the average listing price is $30.65 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.