Shelves on Wheels
MaybeThe top 5 products take only 15% of clicks. But buyers convert on only 0.8% of searches, so Shelves on Wheels is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $84K/yr185K searches / yr
- 90-day growth
- +18.6%search demand this quarter
- Competition
- 15%top-5 click share · 78 brands · 138 sellers
Flapen Score
Shelves on Wheels against its category
The dotted line is the Beauty & Personal Care average. Past it, Shelves on Wheels is stronger. Inside it, weaker.
Market
The Shelves on Wheels market on Amazon at a glance
Shoppers on Amazon United States searched for Shelves on Wheels 185K times last year and spent an estimated $84K. The top 5 brands take 34% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- +18.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $84Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- craft drawers55K searches a year
02 · Price
A sale here is worth $56.25.
Listings sell for $56.25 on average, from $20.88 to $184.42. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $56.25 that is $0 to $6K a year per listing.
- Average price
- $56.25inside the $15 to $100 sweet spot
- Price range
- $20.88–$184.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #104 within Bags & Cases. It carries 10,789 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 89%
- Out of stock, average day
- 2.3%
- Average rank
- #104in Bags & Cases
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 10,789per listing
- Listings tracked
- 149
04 · Newcomers
44 of last year's 47 launches cleared the first-year sales bar.
47 products launched here in the last 12 months. 44 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 47
- Successful launches
- 44Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Shelves on Wheels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
78 falling
Sellers
138
Top-5 brand share
34%
Top 20: 71%
Top-5 click share
15%
Top 20: 38%
Open market
62%
- Brand 112%
- Brand 29%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Shelves on Wheels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.4×
Search terms
Top Shelves on Wheels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- craft drawers55K/yr
- shelves on wheels34K/yr
- makeup cart organizer37K/yr
- multi drawer rolling cart8K/yr
- mesh rolling cart5K/yr
- white rolling cart with drawers7K/yr
- classroom rolling cart with drawers5K/yr
- teacher cart with drawers8K/yr
- storage with wheels and drawers6K/yr
- classroom organization cart4K/yr
Reviews and returns
What reviews say buyers love and hate about Shelves on Wheels
We read the reviews and the return reasons for every product selling here.
“Extremely small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shelves on Wheels questions
Answered from the same tracked data.









