sheida kohl powder eyeliner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good985.83avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.85–$25.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$32K$32K/yr · 21K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Growth
Bad-48.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sheida kohl powder eyeliner is a $32K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Nov. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sheida kohl powder eyeliner market data
- Units sold / yr
- 500–750
- avg 100–250/product
- Revenue / yr
- $7K–$11K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #790
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Sheida87%
- MIESCHER8%
- HARRAZ5%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -48.9% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Nov · busiest ÷ quietest = 10.2×
Top sheida kohl powder eyeliner search terms
- sheida kohl powder eyeliner8K/yr
- sheida12K/yr
- sheida kohl522/yr
- sheida kohl powder155/yr
- sheida eye liner298/yr
- sheida eyeliner225/yr
- sheida kohl liner129/yr
- sheida water liner10/yr
Top sheida kohl powder eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sheida Powder Eyeliner Handmade in Powder Form Long-Lasting Liner Intense Color Multi Color Shades Available
Sheida$11.844.0★1,842 rev
MIESCHER Powder Eyeliner Multi-Use Eyeliner Powder Long-Wearing & Smudge-Proof Intense Color Easy To Apply Gentle & Skin-Friendly Formula Smoothly Outlines The Eye-Liner For Women #01 Black
MIESCHER$6.854.0★166 rev
Sheida Powder Eyeliner Handmade 100% Natural Eyeliner in Powder Form Long-Lasting Liner Arabic Intense Color Smudge-Proof Multi Color Shades Available (Dark Green)
Sheida$13.244.0★1,842 rev
Sheida Powder Eyeliner Handmade 100% Natural Eyeliner in Powder Form Long-Lasting Liner Arabic Intense Color Smudge-Proof Multi Color Shades Available
Sheida$13.334.0★1,842 rev
Sheida Powder Eyeliner Handmade 100% Natural Eyeliner in Powder Form Long-Lasting Liner Arabic Intense Color Smudge-Proof(BLUE)
Sheida$14.084.2★14 rev
Newest
by launch date
HARRAZ Kemet 100% Natural Egyptian Eyeliner in Powder Form Handmade Eyeliner with Pharaoh packing.
HARRAZ$25.96209 rev
Sheida Powder Eyeliner Handmade 100% Natural Eyeliner in Powder Form Long-Lasting Liner Arabic Intense Color Smudge-Proof Multi Color Shades Available (Dark Green)
Sheida$13.241,842 rev
Sheida Powder Eyeliner Handmade in Powder Form Long-Lasting Liner Intense Color Multi Color Shades Available
Sheida$11.841,842 rev
MIESCHER Powder Eyeliner Multi-Use Eyeliner Powder Long-Wearing & Smudge-Proof Intense Color Easy To Apply Gentle & Skin-Friendly Formula Smoothly Outlines The Eye-Liner For Women #01 Black
MIESCHER$6.85166 rev
Sheida Powder Eyeliner Handmade 100% Natural Eyeliner in Powder Form Long-Lasting Liner Arabic Intense Color Smudge-Proof(BLUE)
Sheida$14.0814 rev
Trending
90-day click momentumSheida Powder Eyeliner Handmade 100% Natural Eyeliner in Powder Form Long-Lasting Liner Arabic Intense Color Smudge-Proof Multi Color Shades Available
Sheida$13.334.0★
Sheida Powder Eyeliner Handmade 100% Natural Eyeliner in Powder Form Long-Lasting Liner Arabic Intense Color Smudge-Proof Multi Color Shades Available (Dark Green)
Sheida$13.244.0★
MIESCHER Powder Eyeliner Multi-Use Eyeliner Powder Long-Wearing & Smudge-Proof Intense Color Easy To Apply Gentle & Skin-Friendly Formula Smoothly Outlines The Eye-Liner For Women #01 Black
MIESCHER$6.854.0★
Sheida Powder Eyeliner Handmade 100% Natural Eyeliner in Powder Form Long-Lasting Liner Arabic Intense Color Smudge-Proof(BLUE)
Sheida$14.084.2★
Sheida Powder Eyeliner Handmade in Powder Form Long-Lasting Liner Intense Color Multi Color Shades Available
Sheida$11.844.0★
What buyers say about sheida kohl powder eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Great eyeliner”
“Application is simple”
“Good quality, easy and quick application, long lasting wear”
“look so natural”
“Easy to use”
“Long lasting and easy to use”
“Value for money”
“As advertised”
“Very good quality eyeliner”
“Did not create an allergic reaction”
What buyers complain about
“Broke after 1 use”
“it is not smudge resistant”
“It is not easy to apply”
“causes eye itching”
“Tap the excess off the dipper tool or you ll make a mess”
“Its very dark”
“it doesnt stay on your eyes like its supposed to”
“Not useful”
“I could not glue it as they said”
“Powdery”
Top return reasons
Common questions
- Is sheida kohl powder eyeliner profitable to sell on Amazon United States?
- The niche generates $32K/yr across 6 tracked products. 90-day search growth is -48.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the sheida kohl powder eyeliner niche?
- 3 brands and 21 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sheida kohl powder eyeliner?
- Top complaints mined from reviews: Durability, Smudge Resistance, Ease Of Application. The return rate is 2.4%.
- When does demand for sheida kohl powder eyeliner peak?
- Demand peaks in Jul–Aug–Sep–Nov; the busiest month runs 10.2× the quietest.
- What does it cost to enter the sheida kohl powder eyeliner niche?
- Listings span $6.85–$25.96; the average listing price is $14.22 (sweet spot $15–$100). The average incumbent carries 986 reviews — the moat a new listing must climb.