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Sheida Kohl Powder Eyeliner

Fail

The top 5 brands take 100% of clicks, so Sheida Kohl Powder Eyeliner is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$32K/yr21K searches / yr
90-day growth
-48.9%search demand this quarter
Competition
95%top-5 click share · 3 brands · 21 sellers

Flapen Score

Sheida Kohl Powder Eyeliner against its category

The dotted line is the Beauty & Personal Care average. Past it, Sheida Kohl Powder Eyeliner is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sheida Kohl Powder Eyeliner market on Amazon at a glance

Shoppers on Amazon United States searched for Sheida Kohl Powder Eyeliner 21K times last year and spent an estimated $32K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-48.9%
Conversion, latest week
10.8%
Market size, estimated
$32Ka year
Peak month
September10.2× the quietest month
Top search term
sheida kohl powder eyeliner8K searches a year

02 · Price

A sale here is worth $14.22.

Listings sell for $14.22 on average, from $6.85 to $25.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $14.22 that is $1K to $4K a year per listing.

Average price
$14.22under the $15 to $100 sweet spot
Price range
$6.85–$25.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #790 within Eyes. It carries 986 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#790in Eyes
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
986per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sheida Kohl Powder Eyeliner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 28%
  • Brand 35%

Demand

Sheida Kohl Powder Eyeliner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Nov · busiest ÷ quietest = 10.2×

Search terms

Top Sheida Kohl Powder Eyeliner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheida kohl powder eyeliner8K/yr
  • sheida12K/yr
  • sheida kohl522/yr
  • sheida kohl powder155/yr
  • sheida eye liner298/yr
  • sheida eyeliner225/yr
  • sheida kohl liner129/yr
  • sheida water liner10/yr

Reviews and returns

What reviews say buyers love and hate about Sheida Kohl Powder Eyeliner

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Eyeliner Quality”
10%of negative reviews mention “Durability”
2.4%of orders come back
“Broke after 1 use”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sheida Kohl Powder Eyeliner questions

Answered from the same tracked data.