Sheglam Primer

Shoppers searched for this 490K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $652K a year.

Searches, last 12 months

490K

Growth, 90 days vs prior 90

-39.1%

Conversion, latest week

9.6%

Market size, estimated

$652Ka year

Peak month

January21.8× the quietest month

Top search term

sheglam primer143K searches a year

Listings sell for $13.91 on average, from $6.35 to $29.17. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $13.91 that is $17K to $21K a year per listing.

Average price

$13.91under the $15 to $100 sweet spot

Price range

$6.35–$29.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$17K–$21K

Returns

1.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Face. It carries 12,293 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#146in Face

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

12,293per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

68 months