sheglam primer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Market size
Good$652K$652K/yr · 490K searches
Avg price
Good$13.91avg listing price — sweet spot $15–$100
Price range
Good$6.35–$29.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,293.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sheglam primer is a $652K/yr Amazon United States market (490K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
sheglam primer market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $417K–$556K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
77
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- SHEGLAM41%
- Benefit34%
- MAYBELLINE20%
- Smashbox3%
- TOUCH IN SOL1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.1% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 21.8×
Top sheglam primer search terms
- sheglam primer143K/yr
- benefit porefessional pore primer65K/yr
- porefessional primer36K/yr
- baby skin primer23K/yr
- benefit primer21K/yr
- baby skin20K/yr
- benefit porefessional16K/yr
- she glam primer18K/yr
- porefessional15K/yr
- maybelline baby skin instant pore eraser10K/yr
Top sheglam primer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin
SHEGLAM$8.944.4★505 rev
Benefit Cosmetics the POREfessional Pore Minimizing Face Primer 0.75 Ounce
Benefit$29.124.7★6,171 rev
Maybelline New York Baby Skin Instant Pore Eraser Primer 0.67 Fluid Ounce
MAYBELLINE$6.354.6★825 rev
Benefit Cosmetics POREfessional Pro Balm Face Primer Pore Minimizer .75 Ounce
Benefit$29.034.7★6,171 rev
SHEGLAM Pore No More Primer Photo Finish Smooth & Blur Makeup Primer For Long-lasting Makeup Wear Vegan & Cruelty-free
SHEGLAM$7.844.4★756 rev
Newest
by launch date
SHEGLAM Melt Touch Ultra-Hydrating Primer
SHEGLAM$8.01129 rev
SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin
SHEGLAM$8.94505 rev
SHEGLAM Melon Melt Niacinamide Serum Primer Smooth Skin Deep Moisturizing for Perfect Makeup
SHEGLAM$9.76172 rev
SHEGLAM Good Grip Hydrating Primer Oil Control Moisturizing Primer Gel Smooth Fine Lines Oil And Silicone-Free Face -Blueberry + Aha-Purple
SHEGLAM$8.84719 rev
SHEGLAM Good Grip Hydrating Primer Oil Control Moisturizing Primer Gel Smooth Fine Lines Oil And Silicone-Free Face Primer-Green
SHEGLAM$8.65719 rev
Trending
90-day click momentumMaybelline New York Baby Skin Instant Pore Eraser Primer 0.67 Fluid Ounce
MAYBELLINE$6.354.6★
SHEGLAM Melt Touch Ultra-Hydrating Primer
SHEGLAM$8.014.5★
SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin
SHEGLAM$8.944.4★
Benefit Cosmetics the POREfessional Pore Minimizing Face Primer 0.75 Ounce
Benefit$29.124.7★
Benefit Cosmetics The Porefessional Pro Balm Primer For Women 0.75 oz
Benefit$29.174.7★
What buyers say about sheglam primer
What buyers praise and complain about, mined from review topics.What buyers love
“Feels good”
“feels great on your skin”
“Excellent product”
“Excellent price”
“Very moisturizing”
“Very light fragrance”
“as is advertised”
“Wonderful primer for dry skin”
“Velvety texture”
“It worked well”
What buyers complain about
“the tube is quite small”
“Expensive”
“It does not work well”
“Too greasy”
“Not as good as it says”
“I got burns on my face after one use”
“Caused irritation”
“But it just doesnt do anything for my oily skin”
“Bad smell”
“caused breakouts”
Top return reasons
Common questions
- Is sheglam primer profitable to sell on Amazon United States?
- The niche generates $652K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the sheglam primer niche?
- 5 brands and 77 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sheglam primer?
- Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 1.1%.
- When does demand for sheglam primer peak?
- Demand peaks in Jan–Feb; the busiest month runs 21.8× the quietest.
- What does it cost to enter the sheglam primer niche?
- Listings span $6.35–$29.17; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 12,293 reviews — the moat a new listing must climb.