Sheer Nail Polish

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

412K

Growth, 90 days vs prior 90

+12.5%

Conversion, latest week

3.1%

Market size, estimated

$122Ka year

Peak month

December3.9× the quietest month

Top search term

sheer nail polish90K searches a year

Listings sell for $9.62 on average, from $3.32 to $18.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $9.62 that is $962 to $2K a year per listing.

Average price

$9.62under the $15 to $100 sweet spot

Price range

$3.32–$18.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$962–$2K

Returns

0.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #97 within Nail Polish. It carries 11,420 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#97in Nail Polish

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

11,420per listing

Listings tracked

53

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

63 months