Is sheer mineral sunscreen profitable to sell on Amazon United States?

The niche generates $340K/yr across 7 tracked products. 90-day search growth is +30.8%. Flapen's verdict: Skip it (45/100).

How competitive is the sheer mineral sunscreen niche?

3 brands and 79 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sheer mineral sunscreen?

Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.7%.

When does demand for sheer mineral sunscreen peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.1× the quietest.

What does it cost to enter the sheer mineral sunscreen niche?

Listings span $6.59–$17.77; the average listing price is $11.69 (sweet spot $15–$100). The average incumbent carries 8,333 reviews — the moat a new listing must climb.

sheer mineral sunscreen

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Growth

Good+30.8%

90-day search growth — must beat 0% to launch

Market size

Good$340K

$340K/yr · 240K searches

Avg price

Okay$11.69

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$6.59–$17.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad8,333.14

avg incumbent reviews — the moat a new listing must climb

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sheer mineral sunscreen is a $340K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 45/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sheer mineral sunscreen market data

Units sold / yr: 30K–40K; avg 4,000–5,000/product
Revenue / yr: $351K–$468K; units × avg price
Conversion rate: 12.1%
Avg BSR: #140
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

The Ordinary59%
Neutrogena31%
CeraVe10%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.8% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.1×

Open Trend

Top sheer mineral sunscreen search terms

the ordinary sunscreen45K/yr +39.0%4.8% conv.
ordinary sunscreen34K/yr +48.1%5.3% conv.
the ordinary spf21K/yr +21.1%5.1% conv.
neutrogena invisible daily defense 6023K/yr +16.9%15.4% conv.
the ordinary sunscreen for face19K/yr +25.5%6.2% conv.
neutrogena invisible daily defense16K/yr +20.3%4.3% conv.
ordinary spf10K/yr +31.5%5.4% conv.
neutrogena ultra sheer face serum spf 6013K/yr -4.1%25.3% conv.
face sunscreen spf 306K/yr +105.6%4.8% conv.
neutrogena clear face spf 306K/yr +61.5%27.2% conv.

All search terms

Top sheer mineral sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Ordinary UV Filters SPF 45 Serum Sunscreen for Face Lightweight Hydrating Broad-Spectrum Sunscreen UVA/UVB Protection Travel Size Non-Comedogenic No White Cast 2 Fl Oz

The Ordinary$17.774.6★656 rev

CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 3 Ounces

CeraVe$13.524.5★3,730 rev

Neutrogena Invisible Daily Defense Face Serum with Broad Spectrum Sunscreen SPF 60 SPF Face Moisturizer Hydrating Serum Water Resistant Sunscreen Oil-Free Sunscreen Fragrance Free 1.7 Fl Oz

Neutrogena$10.994.5★9,478 rev

Neutrogena Ultra Sheer Face Sunscreen with Vitamin E and SPF 60 Sunscreen for Face with Broad Spectrum Uva/Uvb Protection Fragrance-Free Oxybenzone-Free Water-Resistant (80 minutes) 50.3 mL

Neutrogena$12.784.6★10,472 rev

The Ordinary Natural Moisturizing Factors + Hyaluronic Acid Lightweight Hydrator for Skin Barrier Support & Hydration Travel Size 1 Fl Oz

The Ordinary$6.594.6★24,596 rev

Newest

by launch date

The Ordinary UV Filters SPF 45 Serum Sunscreen for Face Lightweight Hydrating Broad-Spectrum Sunscreen UVA/UVB Protection Travel Size Non-Comedogenic No White Cast 2 Fl Oz

The Ordinary$17.77656 rev

1y ago

Neutrogena Invisible Daily Defense Fragrance-Free Sunscreen Lotion Broad Spectrum SPF 60+ Oxybenzone-Free & Water-Resistant Sun & Environmental Aggressor Protection 3.0 fl. oz

Neutrogena$11.501,405 rev

3y ago

CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 3 Ounces

CeraVe$13.523,730 rev

3y ago

Neutrogena Ultra Sheer Face Sunscreen with Vitamin E and SPF 60 Sunscreen for Face with Broad Spectrum Uva/Uvb Protection Fragrance-Free Oxybenzone-Free Water-Resistant (80 minutes) 50.3 mL

Neutrogena$12.7810,472 rev

4y ago

Neutrogena Invisible Daily Defense Face Serum with Broad Spectrum Sunscreen SPF 60 SPF Face Moisturizer Hydrating Serum Water Resistant Sunscreen Oil-Free Sunscreen Fragrance Free 1.7 Fl Oz

Neutrogena$10.999,478 rev

5y ago

What buyers say about sheer mineral sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry14%

“Excellent moisturizer”

Quality-Overall11%

“Excellent Product”

Suitability Combination Skin10%

“It's great for my sensitive skin”

Value For Money7%

“Worth it”

Weight Light6%

“Its super lightweight on my face”

Soft Feel6%

“keeps my skin feeling soft”

Suitability Dry Skin3%

“Layers nicely over moisturizer when Im extra dry”

Absorbency3%

“absorbs very well”

Ease Of Application3%

“Application was easy”

Protection3%

“Great protection”

What buyers complain about

Allergies15%

“neck rash from the product”

Moist/Dry6%

“no hydration at all”

Smell5%

“No scent”

Skin Health5%

“This product burns my face”

Color4%

“The color is faint peach”

Oily/Greasy3%

“Super oily”

Size-Overall3%

“way too small”

Sensitivity-Overall3%

“Burns”

Thickness3%

“Very thick cream”

Value For Money3%

“Not Worth It”

Top return reasons

Advertised Vs Actual Product11%

Size-Overall10%

Product Condition9%

Motor Power8%

Value For Money6%

Oily/Greasy6%

Smell6%

Leak-Proof5%

Functionality-Overall4%

Ingredients-Overall4%

Common questions

Is sheer mineral sunscreen profitable to sell on Amazon United States?: The niche generates $340K/yr across 7 tracked products. 90-day search growth is +30.8%. Flapen's verdict: Skip it (45/100).
How competitive is the sheer mineral sunscreen niche?: 3 brands and 79 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sheer mineral sunscreen?: Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.7%.
When does demand for sheer mineral sunscreen peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.1× the quietest.
What does it cost to enter the sheer mineral sunscreen niche?: Listings span $6.59–$17.77; the average listing price is $11.69 (sweet spot $15–$100). The average incumbent carries 8,333 reviews — the moat a new listing must climb.