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Sheer Mineral Sunscreen

Fail

The top 5 brands take 100% of clicks, so Sheer Mineral Sunscreen is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$340K/yr240K searches / yr
90-day growth
+30.8%search demand this quarter
Competition
87%top-5 click share · 3 brands · 79 sellers

Flapen Score

Sheer Mineral Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Sheer Mineral Sunscreen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sheer Mineral Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Sheer Mineral Sunscreen 240K times last year and spent an estimated $340K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
+30.8%
Conversion, latest week
12.1%
Market size, estimated
$340Ka year
Peak month
June3.1× the quietest month
Top search term
the ordinary sunscreen45K searches a year

02 · Price

A sale here is worth $11.69.

Listings sell for $11.69 on average, from $6.59 to $17.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $11.69 that is $47K to $58K a year per listing.

Average price
$11.69under the $15 to $100 sweet spot
Price range
$6.59–$17.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$47K–$58K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Sunscreens & Tanning Products. It carries 8,333 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#140in Sunscreens & Tanning Products
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
8,333per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Sheer Mineral Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 231%
  • Brand 310%
  • Open — no brand owns it (0%)

Demand

Sheer Mineral Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.1×

Search terms

Top Sheer Mineral Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the ordinary sunscreen45K/yr
  • ordinary sunscreen34K/yr
  • the ordinary spf21K/yr
  • neutrogena invisible daily defense 6023K/yr
  • the ordinary sunscreen for face19K/yr
  • neutrogena invisible daily defense16K/yr
  • ordinary spf10K/yr
  • neutrogena ultra sheer face serum spf 6013K/yr
  • face sunscreen spf 306K/yr
  • neutrogena clear face spf 306K/yr

Reviews and returns

What reviews say buyers love and hate about Sheer Mineral Sunscreen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Allergies”
0.7%of orders come back
“neck rash from the product”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Sheer Mineral Sunscreen questions

Answered from the same tracked data.