shears
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-6.0% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$42.60avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.33–$267.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,964.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 108K searches
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shears is a $91K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
shears market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $107K–$128K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 95%
- Out of stock
- 2.6%
- Avg brand age
- 56 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
56
Top-5 brand share
39%
Top 20: 85%
Top-5 click share
28%
Top 20: 65%
Open market
56%
- AULikY11%
- ULG10%
- Sirabe8%
- SEIMEIKEN6%
- Fcysy5%
- WFOEJEJ5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top shears search terms
- shear19K/yr
- barber shears set11K/yr
- hair cutting kit women12K/yr
- kit de tijeras de peluqueria profesional8K/yr
- matsui hair cutting scissors6K/yr
- hanzo shears8K/yr
- hair cutting kit for women4K/yr
- juego de tijeras de peluqueria profesional6K/yr
- barber scissors kit7K/yr
- fresh shears6K/yr
Top shears products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AULikY Hair Cutting Scissors Shears Kits 15 Pcs Professional Stainless Steel Hairdressing Shears Set Thinning Scissors for Barber/Salon/Home/Men/Women/Kids/Adults
AULikY$13.894.6★3,442 rev
Katana Classic Professional 6.5 Shear Set by Tokko Shears Premium 440C Japanese Steel Regular and Thinning Scissors for Barbers and Salon Professionals
everlong$81.294.5★693 rev
Hair Cutting Scissors ULG Professional Hair Scissors 6.5 inch Right-Hand Razor Edge Barber Shears Salon Hair Cutting Shears Made of Japanese Stainless Steel Hand Sharpened Blue
ULG$10.834.6★29,504 rev
Hair Cutting Scissors Thinning Shears Kit ULG Professional Barber Hairdressing Texturizing Salon Razor Edge Scissor Japanese Stainless Steel 6.5 inch
ULG$20.564.6★7,261 rev
Sirabe 10 PCS Hair Cutting Scissors Set Professional Haircut Scissors Kit with Cutting Scissors Thinning Shears Comb Cape Clips Black Hairdressing Texturizing Shears Set for Barber Salon Home
Sirabe$16.924.5★17,071 rev
Newest
by launch date
Hair Cutting Scissors Shears Kits Professional Haircut Scissors Set with Thinning Shears Stainless Steel Barber Scissors for Men Women Kids Salon & Home Use
EXTYQWC$7.59251 rev
Hair Cutting Scissors Professional - 6 Japanese 440C Stainless Steel Hair Cutting Shears - Haircut Scissors Convex Blade for Ultra-Sharp Smooth Cuts for Hairdressing Barbers Salon Home Stylists
SEIMEIKEN$22.51260 rev
13 PCS Hair Cutting Scissors Shears KitsProfessional Haircut Scissors Kit with Cutting Scissors6.5 Inches Hair Cutting Scissors Kit for Men/Women/Kids/Salon & Home
WFOEJEJ$8.19520 rev
SEIMEIKEN Hair Cutting Scissors Kit 10PCS Professional Hair Shears Set - 6.0 Inch Haircut Scissors - Hairdressing Shears Thinning Scissors for Salon & Home Use
SEIMEIKEN$22.07347 rev
Professional Hair Cutting Scissors Kit Thinning Shears High-End 440C Stainless Steel Barber scissors with Sharp Edge Blades 6.8 inch Hair Cutting Shears Right Hand Hair Scissors for Salon Home
Fcoget$57.58220 rev
Trending
90-day click momentumHair Cutting Scissors Shears Kits Professional Haircut Scissors Set with Thinning Shears Stainless Steel Barber Scissors for Men Women Kids Salon & Home Use
EXTYQWC$7.594.6★
Hair Cutting Scissors Professional - 6 Japanese 440C Stainless Steel Hair Cutting Shears - Haircut Scissors Convex Blade for Ultra-Sharp Smooth Cuts for Hairdressing Barbers Salon Home Stylists
SEIMEIKEN$22.514.6★
15 pcs Hair Cutting Scissors Professional Thinning Shears for Hair Cutting Black Gold Stainless Steel Barber Scissors Lengnoyp Haircut Scissors Hair Cutting Kit for Women Men
lengnoyp$9.154.3★
13 PCS Hair Cutting Scissors Shears KitsProfessional Haircut Scissors Kit with Cutting Scissors6.5 Inches Hair Cutting Scissors Kit for Men/Women/Kids/Salon & Home
WFOEJEJ$8.194.6★
Hair Cutting Scissors Set Professional Haircut Scissors Kit with Cutting Scissors Thinning Scissors for Barber/Salon/Home/Men/Women/Kids/Adults(Rainbow)
WFOEJEJ$10.794.6★
What buyers say about shears
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“fair price”
“Easy to handle”
“Exactly as pictured”
“they are comfortable”
“fits good in my hand”
“it has been surprisingly reliable”
“Super lightweight”
“feels great in my hands”
“Super Sharp”
What buyers complain about
“Awful quality”
“Fell apart”
“A little too big”
“wont cut through thick hair for a straight cut”
“Pricey”
“making it a little hard to handle”
“Too heavy and do not function smoothly”
“Thicker than I expected”
“item came used”
“Terrible, don't cut, misaligned”
Top return reasons
Common questions
- Is shears profitable to sell on Amazon United States?
- The niche generates $91K/yr across 57 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the shears niche?
- 37 brands and 56 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in shears?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.1%.
- When does demand for shears peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the shears niche?
- Listings span $6.33–$267.02; the average listing price is $42.60 (sweet spot $15–$100). The average incumbent carries 5,965 reviews — the moat a new listing must climb.