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Shears

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -6.0% this quarter, so Shears is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$91K/yr108K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
28%top-5 click share · 37 brands · 56 sellers

Flapen Score

Shears against its category

The dotted line is the Beauty & Personal Care average. Past it, Shears is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shears market on Amazon at a glance

Shoppers on Amazon United States searched for Shears 108K times last year and spent an estimated $91K. The top 5 brands take 39% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
2.0%
Market size, estimated
$91Ka year
Peak month
November1.5× the quietest month
Top search term
shear19K searches a year

02 · Price

A sale here is worth $42.60.

Listings sell for $42.60 on average, from $6.33 to $267.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $42.60 that is $0 to $4K a year per listing.

Average price
$42.60inside the $15 to $100 sweet spot
Price range
$6.33–$267.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #86 within Hair Cutting Tools. It carries 5,965 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#86in Hair Cutting Tools
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
5,965per listing
Listings tracked
57

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
56 months

Products

Top Shears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

56

Top-5 brand share

39%

Top 20: 85%

Top-5 click share

28%

Top 20: 65%

Open market

56%

  • Brand 111%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Shears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Shears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shear19K/yr
  • barber shears set11K/yr
  • hair cutting kit women12K/yr
  • kit de tijeras de peluqueria profesional8K/yr
  • matsui hair cutting scissors6K/yr
  • hanzo shears8K/yr
  • hair cutting kit for women4K/yr
  • juego de tijeras de peluqueria profesional6K/yr
  • barber scissors kit7K/yr
  • fresh shears6K/yr

Reviews and returns

What reviews say buyers love and hate about Shears

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Awful quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shears questions

Answered from the same tracked data.