Shea Moisture Beard Kit
FailThe top 5 products take 100% of clicks, so Shea Moisture Beard Kit is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $103K/yr30K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 100%top-5 click share · 5 brands · 25 sellers
Flapen Score
Shea Moisture Beard Kit against its category
The dotted line is the Beauty & Personal Care average. Past it, Shea Moisture Beard Kit is stronger. Inside it, weaker.
Market
The Shea Moisture Beard Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Shea Moisture Beard Kit 30K times last year and spent an estimated $103K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 10.1%
- Market size, estimated
- $103Ka year
- Top search term
- shea moisture beard kit28K searches a year
02 · Price
A sale here is worth $34.29.
Listings sell for $34.29 on average, from $8.63 to $61.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $34.29 that is $9K to $17K a year per listing.
- Average price
- $34.29inside the $15 to $100 sweet spot
- Price range
- $8.63–$61.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$17K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #355 within Men's. It carries 2,589 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #355in Men's
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,589per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Shea Moisture Beard Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 147%
- Brand 225%
- Brand 313%
- Brand 411%
- Brand 54%
- Open — no brand owns it (0%)
Reviews and returns
What reviews say buyers love and hate about Shea Moisture Beard Kit
We read the reviews and the return reasons for every product selling here.
“Comb doesnt work:”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shea Moisture Beard Kit questions
Answered from the same tracked data.









