Shea Butter Lotion

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.

Searches, last 12 months

257K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

13.0%

Market size, estimated

$352Ka year

Peak month

August1.8× the quietest month

Top search term

shea moisture lotion67K searches a year

Listings sell for $10.51 on average, from $5.19 to $23.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $10.51 that is $13K to $16K a year per listing.

Average price

$10.51under the $15 to $100 sweet spot

Price range

$5.19–$23.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$13K–$16K

Returns

0.5%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #410 within Lotions. It carries 3,934 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#410in Lotions

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

3,934per listing

Listings tracked

25

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

87 months