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Shea Butter Cream

Fail

Demand is soft, at -30.9% this quarter, so Shea Butter Cream is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$57K/yr89K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
55%top-5 click share · 14 brands · 636 sellers

Flapen Score

Shea Butter Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Shea Butter Cream is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shea Butter Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Shea Butter Cream 89K times last year and spent an estimated $57K. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
5.6%
Market size, estimated
$57Ka year
Peak month
August1.3× the quietest month
Top search term
shea butter cream33K searches a year

02 · Price

A sale here is worth $11.48.

Listings sell for $11.48 on average, from $6.96 to $24.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.48 that is $1K to $3K a year per listing.

Average price
$11.48under the $15 to $100 sweet spot
Price range
$6.96–$24.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #142 within Body Butters. It carries 9,068 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#142in Body Butters
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
9,068per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Shea Butter Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

636

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

12%

  • Brand 153%
  • Brand 215%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 12%)

Demand

Shea Butter Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shea Butter Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shea butter cream33K/yr
  • shea butter moisturizer16K/yr
  • shea moisture body butter15K/yr
  • shea moisture raw shea butter10K/yr
  • shea moisture shea butter5K/yr
  • shea moisture body5K/yr
  • shea butter moisturizer for body4K/yr
  • raw shea butter shea moisture917/yr

Reviews and returns

What reviews say buyers love and hate about Shea Butter Cream

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.5%of orders come back
“Not fragrance free”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Shea Butter Cream questions

Answered from the same tracked data.