Shea Butter Cream
FailDemand is soft, at -30.9% this quarter, so Shea Butter Cream is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $57K/yr89K searches / yr
- 90-day growth
- -30.9%search demand this quarter
- Competition
- 55%top-5 click share · 14 brands · 636 sellers
Flapen Score
Shea Butter Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Shea Butter Cream is stronger. Inside it, weaker.
Market
The Shea Butter Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Shea Butter Cream 89K times last year and spent an estimated $57K. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -30.9%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $57Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- shea butter cream33K searches a year
02 · Price
A sale here is worth $11.48.
Listings sell for $11.48 on average, from $6.96 to $24.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.48 that is $1K to $3K a year per listing.
- Average price
- $11.48under the $15 to $100 sweet spot
- Price range
- $6.96–$24.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #142 within Body Butters. It carries 9,068 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #142in Body Butters
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 9,068per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Shea Butter Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SheaMoisture Deeply Moisturizing Body Butter with Raw Shea Butter Argan Oil and Pro-Ceramides Rich Hydration & Healing of Dry Skin 48H Moisturizing 11.5 oz
- Price
- $9.57
- Rating
- 4.4/5
- Reviews
- 700
- Age
- 2y ago

Palmers Shea Butter Formula Raw African Shea Butter Balm Nourishing Body Moisturizer for Rough Dry Skin 7.25 Ounces
- Price
- $7.69
- Rating
- 4.7/5
- Reviews
- 5,669
- Age
- 18y ago

APUUFYQC Shea Butter Raw Organic Natural Raw Unrefined Shea Butter Hand Cream Moisturizing and Locking Water Keeps Skin Healthy and Vibrant 7.8 OZ
- Price
- $11.31
- Rating
- 4.5/5
- Reviews
- 642
- Age
- 1y ago

SheaMoisture Illuminating Body Butter with Coconut & Hibiscus Niacinamide and Pro-Ceramides Renewing Skins Natural Glow 48H Moisturizing 11.5 oz
- Price
- $9.28
- Rating
- 4.4/5
- Reviews
- 605
- Age
- 2y ago

SheaMoisture Raw Shea Butter Deep Moisturizing Hair Masque for Curly Hair Raw Shea Butter Deep Conditioner to Moisturize and Renew Hair 11.5 oz
- Price
- $10.72
- Rating
- 4.5/5
- Reviews
- 3,587
- Age
- 7y ago
Trending
estimated 90-day click momentum
Pure Organic Shea Butter Raw Unrefined Body & Face Butter 100% Pure & Natural Body Butter for Dry Cracked Skin Stretch Marks & Anti-Aging 7.76 oz
- Price
- $12.84
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 1y ago

Raw Shea Butter 4.2Oz Pure Unrefined Raw Shea Butter Contains Vitamin A E & F Skin Moisturizer For Face Body & Hair Hydrating Dry Skin
- Price
- $9.15
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 8mo ago

Vaseline Radiant X Deep Nourishment Body Cream 100% Pure Shea Butter Coconut Oil Vitamin C & Peptides 10 oz
- Price
- $11.14
- Rating
- 4.6/5
- Reviews
- 3,101
- Age
- 2y ago

APUUFYQC Shea Butter Raw Organic Natural Raw Unrefined Shea Butter Hand Cream Moisturizing and Locking Water Keeps Skin Healthy and Vibrant 7.8 OZ
- Price
- $11.31
- Rating
- 4.5/5
- Reviews
- 642
- Age
- 1y ago

SheaMoisture Daily Hydration Body Oil Virgin Coconut Oil 8 oz
- Price
- $9.36
- Rating
- 4.6/5
- Reviews
- 8,492
- Age
- 9y ago
Newest
by launch date
Raw Shea Butter 4.2Oz Pure Unrefined Raw Shea Butter Contains Vitamin A E & F Skin Moisturizer For Face Body & Hair Hydrating Dry Skin
- Price
- $9.15
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 8mo ago

Pure Organic Shea Butter Raw Unrefined Body & Face Butter 100% Pure & Natural Body Butter for Dry Cracked Skin Stretch Marks & Anti-Aging 7.76 oz
- Price
- $12.84
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 1y ago

APUUFYQC Shea Butter Raw Organic Natural Raw Unrefined Shea Butter Hand Cream Moisturizing and Locking Water Keeps Skin Healthy and Vibrant 7.8 OZ
- Price
- $11.31
- Rating
- 4.5/5
- Reviews
- 642
- Age
- 1y ago

Rulviou Shea Butter Raw Organic Pure Shea Butter Unrefined for Skin and Hair Moisturizing - 100% Natural Vitamin A E & F
- Price
- $8.85
- Rating
- 4.6/5
- Reviews
- 588
- Age
- 1y ago

SheaMoisture Raw Shea Butter Body Wash Moisturize and Restore Deeply Moisturizing body wash for 24H Visible Moisture for Healthy Glowing Skin 18 oz
- Price
- $9.05
- Rating
- 4.5/5
- Reviews
- 4,428
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
636
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 92%
Open market
12%
- Shea Moisture53%
- Palmer's15%
- APUUFYQC10%
- Vaseline4%
- NIVEA3%
- Rulviou3%
- Open — no brand owns it (8 brands, 12%)
Demand
Shea Butter Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Shea Butter Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shea butter cream33K/yr
- shea butter moisturizer16K/yr
- shea moisture body butter15K/yr
- shea moisture raw shea butter10K/yr
- shea moisture shea butter5K/yr
- shea moisture body5K/yr
- shea butter moisturizer for body4K/yr
- raw shea butter shea moisture917/yr
Reviews and returns
What reviews say buyers love and hate about Shea Butter Cream
We read the reviews and the return reasons for every product selling here.
“Not fragrance free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shea Butter Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









