Is shea butter bulk profitable to sell on Amazon United States?

The niche generates $191K/yr across 40 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the shea butter bulk niche?

23 brands and 30 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in shea butter bulk?

Top complaints mined from reviews: Smell, Color, Ease Of Use. The return rate is 1.0%.

When does demand for shea butter bulk peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the shea butter bulk niche?

Listings span $13.08–$154.74; the average listing price is $39.71 (sweet spot $15–$100). The average incumbent carries 5,980 reviews — the moat a new listing must climb.

shea butter bulk

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$39.71

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$13.08–$154.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$191K

$191K/yr · 74K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,979.58

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, shea butter bulk is a $191K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

shea butter bulk market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $159K–$199K; units × avg price
Conversion rate: 6.5%
Avg BSR: #305
Page quality: 0%
Prime: 83%
Sponsored: 68%
Out of stock: 5.1%
Avg brand age: 72 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

50%

Top 20: 98%

Top-5 click share

34%

Top 20: 83%

Open market

43%

SmellGood13%
Yellow Brick Road12%
Our Earth's Secrets10%
Nature's Oil7%
Plant Guru7%
3CAYG6%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -28.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top shea butter bulk search terms

shea butter bulk46K/yr -26.4%5.4% conv.
bulk shea butter12K/yr -27.1%4.0% conv.
shea butter raw organic bulk8K/yr -35.3%3.6% conv.
shea butter 5 lbs4K/yr -26.3%5.4% conv.
raw shea butter bulk5K/yr -42.3%2.8% conv.

All search terms

Top shea butter bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Our Earths Secrets Ivory Raw Unrefined Shea Butter Top Grade 10 Pound

Our Earth's Secrets$54.444.7★2,906 rev

Natures Oil Shea Butter Naturally Refined for Skin Care Hair Care Soap Making Lotion Making and Cosmetic Formulation 7lbs (1 Gallon)

Nature's Oil$64.694.6★142 rev

SmellGood Purest Ivory Unrefined African RAW Real Shea Butter 5lbs

SmellGood$28.474.6★6,493 rev

Yellow Brick Road 100% Raw Unrefined Shea Butter-African Grade a Ivory 1 Pound (16oz)

Yellow Brick Road$14.564.7★30,683 rev

Plant Guru Raw African Shea Butter 5 lbs. Bulk Block 100% Pure Natural Unrefined IVORY - Ideal Moisturizer For Dry Skin Body Face And Hair Growth. Great For DIY Soap and Lip Balm Making.

Plant Guru$44.344.6★4,193 rev

Newest

by launch date

Kyabo Organics SHEA BUTTER 100% Pure Unrefined Raw Ivory - from the nut of the African Ghana Shea Tree (28 oz)

Kyabo Organics$23.2835 rev

8mo ago

HERBOGANIC Pure Raw African Shea Butter Organic White Ivory Premium 100% Natural Unrefined Ghana Skin Beauty Care Face Body Hair Scalp Non GMO (5 Lb) (Shea Butter 5 LB)

HERBOGANIC$45.38508 rev

10mo ago

Nimba Foods Raw African Shea Butter Unrefined Bulk 1LB | 100% Pure for Soap Making Body Butter Skin Hair Eczema

Nimba Foods$13.89115 rev

1y ago

HalalEveryDay Yellow Shea Butter from Ghana Raw Unrefined African Shea Butter for Skin & Hair 100% Pure Natural Moisturizer for Body Face & DIY Beauty 24 oz

HalalEveryDay$23.02157 rev

1y ago

MGL Naturals Raw African Shea Butter Ivory 5 lb 100% Pure and Unrefined. Nourish and moisturize skin and hair. Use alone or DIY recipes. From Ghana (5 lb)

MGL Naturals$48.44312 rev

2y ago

What buyers say about shea butter bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Amazing quality”

Soft Feel12%

“Smooth and creamy”

Moist/Dry11%

“Very moisturizing”

Smell8%

“Strong scent”

Value For Money6%

“Great value”

Texture/Consistency-Overall5%

“Love the texture”

Suitability Combination Skin4%

“Perfect for skin and hair”

Advertised Vs Actual Product3%

“Exactly what I needed”

Suitability Dry Skin3%

“Its worked great so far for my dry skin”

Ease Of Use2%

“Easy to use”

What buyers complain about

Smell53%

“Gross Smell”

Color5%

“Not white”

Ease Of Use3%

“I am unable to use it”

Value For Money3%

“Waste of money”

Texture/Consistency-Overall2%

“the texture is extremely off putting”

Advertised Vs Actual Product2%

“Product doesnt resemble what is described in the product description”

Quality-Overall2%

“Im very disappointed with the quality of this shea butter”

Thickness2%

“yet soft shea butter. slightly thicker than gritty lard”

Hard Feel2%

“Not smooth at all”

Oily/Greasy2%

“It is very greasy”

Top return reasons

Smell62%

Advertised Vs Actual Product6%

Color5%

Texture/Consistency-Overall4%

Value For Money2%

Size-Overall2%

Defective Material/Parts2%

Leak-Proof2%

Functionality-Overall1%

Product Condition1%

Common questions

Is shea butter bulk profitable to sell on Amazon United States?: The niche generates $191K/yr across 40 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the shea butter bulk niche?: 23 brands and 30 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in shea butter bulk?: Top complaints mined from reviews: Smell, Color, Ease Of Use. The return rate is 1.0%.
When does demand for shea butter bulk peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the shea butter bulk niche?: Listings span $13.08–$154.74; the average listing price is $39.71 (sweet spot $15–$100). The average incumbent carries 5,980 reviews — the moat a new listing must climb.