Shea Butter

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.

Searches, last 12 months

3.9M

Growth, 90 days vs prior 90

-18.2%

Conversion, latest week

7.8%

Market size, estimated

$5.1Ma year

Peak month

December1.5× the quietest month

Top search term

shea butter2.0M searches a year

Listings sell for $16.83 on average, from $5.21 to $48.44. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $16.83 that is $168K to $210K a year per listing.

Average price

$16.83inside the $15 to $100 sweet spot

Price range

$5.21–$48.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

10,000–12,500

Revenue per listing a year

$168K–$210K

Returns

0.9%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #78 within Body Butters. It carries 8,360 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#78in Body Butters

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

8,360per listing

Listings tracked

30

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

71 months