Shea Body Butter

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

8.3%

Market size, estimated

$189Ka year

Peak month

July1.8× the quietest month

Top search term

vaseline radiant38K searches a year

Listings sell for $12.08 on average, from $6.25 to $38.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $12.08 that is $9K to $12K a year per listing.

Average price

$12.08under the $15 to $100 sweet spot

Price range

$6.25–$38.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

0.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #246 within Creams. It carries 3,205 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#246in Creams

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,205per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

69 months