Shaving Stick
MaybeAn estimated 0.2% of orders come back. But prices span $2.93–$17.96, mostly outside the sweet spot, so Shaving Stick is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $1.3M/yr849K searches / yr
- 90-day growth
- +7.8%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 147 sellers
Flapen Score
Shaving Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, Shaving Stick is stronger. Inside it, weaker.
Market
The Shaving Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Shaving Stick 849K times last year and spent an estimated $1.3M. The top 5 brands take 88% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 16.6% of those searches ended in a purchase.
Shoppers searched for this 849K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 849K
- Growth, 90 days vs prior 90
- +7.8%
- Conversion, latest week
- 16.6%
- Market size, estimated
- $1.3Ma year
- Top search term
- styptic pencil159K searches a year
02 · Price
A sale here is worth $9.56.
Listings sell for $9.56 on average, from $2.93 to $17.96. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $9.56 that is $38K to $48K a year per listing.
- Average price
- $9.56under the $15 to $100 sweet spot
- Price range
- $2.93–$17.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $38K–$48K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #12 within Men's. It carries 8,785 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #12in Men's
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 8,785per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Shaving Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
147
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
8%
- Brand 140%
- Brand 231%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 8%)
Demand
Shaving Stick search demand
Weekly searches over the year. Pick a range.
Search terms
Top Shaving Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- styptic pencil159K/yr
- bic razors152K/yr
- styptic pencil for men113K/yr
- bic razors for men138K/yr
- styptic pencil for shaving cuts50K/yr
- bic razor33K/yr
- styptic stick to stop bleeding23K/yr
- shaving stick26K/yr
- nick stick21K/yr
- bic disposable razors for men20K/yr
Reviews and returns
What reviews say buyers love and hate about Shaving Stick
We read the reviews and the return reasons for every product selling here.
“is lower quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaving Stick questions
Answered from the same tracked data.