shaving stick
Launch itA $1.3M/yr market growing +7.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 849K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.56avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,785.19avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.93–$17.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, shaving stick is a $1.3M/yr Amazon United States market (849K searches/yr). The top 5 brands hold 88% of demand. Verdict: Launch it — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
shaving stick market data
- Units sold / yr
- 150K–200K
- avg 4,000–5,000/product
- Revenue / yr
- $1.4M–$1.9M
- units × avg price
- Conversion rate
- 16.6%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 3.0%
- Avg brand age
- 76 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
147
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
8%
- Clubman40%
- BIC31%
- Classic Samurai7%
- Pacific Shaving Company5%
- Royal Shave5%
- BARBERUPP4%
- Open — no brand owns it (4 brands, 8%)
Demand
Weekly Amazon search volume, last 23 weeks — +7.8% search growth over the last 90 days.Top shaving stick search terms
- styptic pencil159K/yr
- bic razors152K/yr
- styptic pencil for men113K/yr
- bic razors for men138K/yr
- styptic pencil for shaving cuts50K/yr
- bic razor33K/yr
- styptic stick to stop bleeding23K/yr
- shaving stick26K/yr
- nick stick21K/yr
- bic disposable razors for men20K/yr
Top shaving stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clubman Jumbo Styptic Pencil Treat and Seal Shaving Cuts Instantly Anti-hemorrhaging Stick First Aid Device White 1 oz
Clubman$4.064.7★7,934 rev
Classic Samurai Styptic Pen Type Traditional Shaving Cut Alum Block 12-Pack
Classic Samurai$12.214.6★211 rev
Clubman Pinaud Styptic Pencil Travel Size .33 oz (Pack of 3)
Clubman$8.114.8★10,557 rev
Pacific Shaving Company Nick Stick - A Shave Essential - Puts Nicks in Their Place - Liquid Roll-On Applicator Dries Clear - With Vitamin E & Aloe Vera (0.25 Oz 2 Pack)
Pacific Shaving Company$17.744.5★2,288 rev
ROYAL SHAVE Alum Styptic Pen - Styptic Alum Stick for Post Shaving Irritation & Heals Accidental Cuts (0.35 oz) (1 PACK)
Royal Shave$9.074.2★558 rev
Newest
by launch date
BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 12 Cartridges Smooth Shave Kit with Precision Edging Blade College Dorm Room Essential Shower Caddy and Toiletry Bag Ready
BIC$17.9614,839 rev
BIC Flex 5 Refillable Razors for Men Long-Lasting 5 Blade Razors Refills for a Smooth and Comfortable Shave 12 Razor Cartridges
BIC$17.0514,839 rev
BIC Sensitive Mens Disposable 1-Blade Razors Smooth Shave for Dorm and Daily Grooming 52-Pack
BIC$12.811,085 rev
Classic Samurai Styptic Pen Type Traditional Shaving Cut Alum Block 12-Pack
Classic Samurai$12.21211 rev
BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 7 Cartridges Smooth Shave Gift for Men
BIC$12.0214,839 rev
Trending
90-day click momentum
Nick Relief Styptic Pencil Twin Pack
Nick Relief$6.284.7★
BARBERUPP Styptic Stick Shave Accessories (Green Stix 3 Pack) Stops Bleeding For Razor Nicks For Men & Women - Sanitary and Great For Barbers or Personal
BARBERUPP$9.984.4★
BIC Sensitive Mens Disposable 1-Blade Razors Smooth Shave for Dorm and Daily Grooming 52-Pack
BIC$12.814.4★
Clubman Styptic Pencil Jumbo (3 Pack)
Clubman$9.044.8★
Classic Samurai Styptic Pen Type Traditional Shaving Cut Alum Block 12-Pack
Classic Samurai$12.214.6★
What buyers say about shaving stick
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Recommended Brand”
“As described”
“It works quickly”
“Easy to use”
“nice smoothness go on”
“reliable for everyday use”
“Simple shave”
“Love these, big size, effective, and certainly work's”
“DOES THE JOB CORRECTLY”
What buyers complain about
“is lower quality”
“Not worth the price”
“they dont last”
“Not effective”
“irritated my skin so bad”
“Image does not match shipped product”
“Slightly smaller in size of a Crayola crayon”
“Rough”
“Expect a slight burning sensation”
“Burned my skin”
Top return reasons
Common questions
- Is shaving stick profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 26 tracked products. 90-day search growth is +7.8%. Flapen's verdict: Launch it (56/100).
- How competitive is the shaving stick niche?
- 10 brands and 147 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in shaving stick?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.2%.
- What does it cost to enter the shaving stick niche?
- Listings span $2.93–$17.96; the average listing price is $9.56 (sweet spot $15–$100). The average incumbent carries 8,785 reviews — the moat a new listing must climb.