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Shaving Stick

Maybe

Returns run at only 0.2% of orders. But prices span $2.93–$17.96, mostly outside the sweet spot, so Shaving Stick is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$1.3M/yr849K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
49%top-5 click share · 10 brands · 147 sellers

Flapen Score

Shaving Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Shaving Stick is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Shaving Stick 849K times last year and spent an estimated $1.3M. The top 5 brands take 88% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

16.6% of searches ended in a purchase last week.

Shoppers searched for this 849K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
849K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
16.6%
Market size, estimated
$1.3Ma year
Top search term
styptic pencil159K searches a year

02 · Price

A sale here is worth $9.56.

Listings sell for $9.56 on average, from $2.93 to $17.96. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $9.56 that is $38K to $48K a year per listing.

Average price
$9.56under the $15 to $100 sweet spot
Price range
$2.93–$17.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
$38K–$48K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #12 within Men's. It carries 8,785 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#12in Men's
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
8,785per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Shaving Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$135K$269K$404K$538K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

147

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

8%

  • Clubman40%
  • BIC31%
  • Classic Samurai7%
  • Pacific Shaving Company5%
  • Royal Shave5%
  • BARBERUPP4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Shaving Stick search demand

Weekly searches over the year. Pick a range.

20K15KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Shaving Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • styptic pencil159K/yr
  • bic razors152K/yr
  • styptic pencil for men113K/yr
  • bic razors for men138K/yr
  • styptic pencil for shaving cuts50K/yr
  • bic razor33K/yr
  • styptic stick to stop bleeding23K/yr
  • shaving stick26K/yr
  • nick stick21K/yr
  • bic disposable razors for men20K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.03

is lower quality

Cheap quality

Bad quality

Value For Money11%+1.50

Not worth the price

Waste of money

Way overpriced

Durability7%−0.04

they dont last

They break at the same place everytime

Arrived bent, broke on the third use,

Functionality-Overall7%−0.04

Not effective

Didnt work as expected

Doesnt work

Allergies6%−0.02

irritated my skin so bad

Burned my skin

every time just leaves me with a rash

Love

Value For Money29%+1.50

Great deal

they are affordable

Good value for money

Quality-Overall15%−0.03

Recommended Brand

Excellent Product

Good quality razor

Advertised Vs Actual Product14%+0.87

As described

As advertised

It Works as stated

Efficiency8%+0.63

It works quickly

This works great

Works ok

Ease Of Use6%+0.38

Easy to use

which can be easily removed

easy to handle

Return

0.2% Return rate 59% Fixable by listing

Advertised Vs Actual Product29%▆█▆▅▅▃

Image does not match shipped product

Listing very misleading

not as advertised

Size-Overall13%▆█▇███

Slightly smaller in size of a Crayola crayon

Very large

Small size

Defective Material/Parts7%▂▃▅█▆▆
Functionality-Overall6%▄▄▅▃█▇

Not effective

Didnt work as expected

Doesnt work

Sensitivity-Overall5%▇▃▇█▅▇

Expect a slight burning sensation

not very sensitive

Not for sensitive skin

FAQ

Common Shaving Stick questions

Answered from the same tracked data.