Shaving Soap

Shoppers searched for this 881K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $941K a year.

Searches, last 12 months

881K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

8.3%

Market size, estimated

$941Ka year

Peak month

January1.4× the quietest month

Top search term

shaving soap363K searches a year

Listings sell for $12.84 on average, from $4.43 to $26.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $12.84 that is $19K to $26K a year per listing.

Average price

$12.84under the $15 to $100 sweet spot

Price range

$4.43–$26.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$19K–$26K

Returns

0.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #21 within Men's. It carries 4,749 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

94%

Out of stock, average day

0.6%

Average rank

#21in Men's

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

4,749per listing

Listings tracked

36

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

98 months