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Shaving Cream for Women Bikini Area

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 100% of clicks, so Shaving Cream for Women Bikini Area is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$844K/yr619K searches / yr
90-day growth
+28.7%search demand this quarter
Competition
48%top-5 click share · 5 brands · 34 sellers

Flapen Score

Shaving Cream for Women Bikini Area against its category

The dotted line is the Beauty & Personal Care average. Past it, Shaving Cream for Women Bikini Area is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Cream for Women Bikini Area market on Amazon at a glance

Shoppers on Amazon United States searched for Shaving Cream for Women Bikini Area 619K times last year and spent an estimated $844K. All 5 brands take every click. Demand peaks in May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 619K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $844K a year.

Searches, last 12 months
619K
Growth, 90 days vs prior 90
+28.7%
Conversion, latest week
8.0%
Market size, estimated
$844Ka year
Peak month
June4.9× the quietest month
Top search term
billie199K searches a year

02 · Price

A sale here is worth $16.97.

Listings sell for $16.97 on average, from $7.71 to $29.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $16.97 that is $17K to $21K a year per listing.

Average price
$16.97inside the $15 to $100 sweet spot
Price range
$7.71–$29.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$17K–$21K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #21 within Women's. It carries 5,231 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#21in Women's
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,231per listing
Listings tracked
36

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Shaving Cream for Women Bikini Area products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$34K$68K$101K$135K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 84%

Open market

0%

  • IntiMD38%
  • Coochy34%
  • Billie24%
  • Gillette Venus2%
  • eos1%

Demand

Shaving Cream for Women Bikini Area search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 4.9×

Search terms

Top Shaving Cream for Women Bikini Area search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • billie199K/yr
  • coochy shaving cream156K/yr
  • coochy plus28K/yr
  • coochy26K/yr
  • coochy cream26K/yr
  • coochie15K/yr
  • bikini shave cream7K/yr
  • bille10K/yr
  • venus pubic hair shave gel9K/yr
  • coochy shave cream7K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Cream for Women Bikini Area

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell11%+0.72

Bad smell

the scent is way too strong

Not good for those who are sensitive to smell

Quality-Overall7%−0.04

We are so disappointed with Amazons lack of quality control

Bad quality

Cheaply made

Allergies7%

cause a rash

Irritating

Itchy

Value For Money6%+0.38

Waste of money

Overpriced

Kind of pricey

Durability5%−0.02

the thing is broke

Doesn't hold up

Broke on first use

Love

Smell18%+0.72

Perfectly scented

Great scent

The fragrance is delightful

Soft Feel17%

Leaves skin soft

Smooth and Silky

Silky Smooth

Quality-Overall9%−0.04

Excellent product

the shave cream itself is good quality

Its high quality and always gives me a clean, smooth shave

Value For Money8%+0.38

Good for the price

Affordable price

Great value

Moist/Dry4%+0.20

Very moisturizing

Perfect moisturization

Moisturizes pretty well

Return

0.2% Return rate 24% Fixable by listing

Smell12%█▇█▆█▇

Bad smell

the scent is way too strong

Not good for those who are sensitive to smell

Leak-Proof10%▆▅█▆▇▆
Size-Overall10%▆█▇█▅▇
Motor Power9%▆█▆▅▇▅
Functionality-Overall9%▆▇▇█▆▆

functionally it is a big fail

The pump isnt working

Didn't work

FAQ

Common Shaving Cream for Women Bikini Area questions

Answered from the same tracked data.