shaving cream for women
Worth a lookShows searches that convert (18.2% search→purchase), but prices mostly outside the sweet spot ($4.29–$16.88) keeps it on the watch list.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$3.9M$3.9M/yr · 2.3M searches
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.21avg listing price — sweet spot $15–$100
Review moat
Bad8,009.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$4.29–$16.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, shaving cream for women is a $3.9M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
shaving cream for women market data
- Units sold / yr
- 400K–500K
- avg 15,000–20,000/product
- Revenue / yr
- $3.7M–$4.6M
- units × avg price
- Conversion rate
- 18.2%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
79
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
63%
Top 20: 97%
Open market
4%
- Skintimate25%
- eos24%
- Aveeno22%
- Gillette Venus18%
- Billie3%
- IntiMD3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top shaving cream for women search terms
- shaving cream for women1.0M/yr
- womens shaving cream181K/yr
- aveeno shaving cream182K/yr
- shave cream for women167K/yr
- shave gel for women120K/yr
- shaving gel for women85K/yr
- skintimate shave gel for women84K/yr
- shaving cream women78K/yr
- aveeno shave gel61K/yr
- aveeno therapeutic shave gel44K/yr
Top shaving cream for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Satin Care Ultra Sensitive Shave Gel for Women Pack of 2 7oz Each Frangrance Free
Gillette Venus$6.714.8★35,468 rev
Aveeno Therapeutic Shave Gel for Women & Men Sensitive Skin Shaving Cream with Prebiotic Oat & Vitamin E Helps Prevent Razor Bumps & Skin Irritation Soothes Dry Skin Fragrance-Free 7 Oz
Aveeno$4.294.7★26,424 rev
Skintimate Shaving Cream for Women Womens Shaving Cream Shaving Foam Womens Shave Gel Pack of 3 7oz each
Skintimate$9.644.7★11,802 rev
eos Shea Butter Shave Cream - Vanilla Bliss 24H Moisture Hydration 7 fl oz (Pack of 2)
eos$8.524.6★4,210 rev
Aveeno Positively Smooth Moisturizing Shave Gel with Soy Aloe & Vitamin E helps Prevent Nicks Cuts & Razor Bumps Creamy Shave Gel for a Close Smooth Shave Lightly Fragranced Twin Pack 2 x 7 oz
Aveeno$8.504.8★3,114 rev
Newest
by launch date
eos Cashmere Shave Oil Fresh & Cozy Moisturizing Shave Oil 6 oz
eos$7.878,032 rev
Skintimate 2-in-1 Shave Oil & Moisturizer Coconut Bliss 7.3oz | Shaving Oil After Shave for Women Bikini Area Moisturizer with Vitamin E and Aloe Shaving Cream Alternative 7.3 fl oz
Skintimate$7.40899 rev
eos Shea Butter Shave Cream - Vanilla Bliss 24H Moisture Hydration 7 fl oz (Pack of 2)
eos$8.524,210 rev
eos Shea Better Shave Cream- Pomegranate Raspberry Shea Butter Aloe Vera 24H Moisturizing Shaving Cream for Women 7 fl oz 2-Pack
eos$8.324,210 rev
eos Shea Better Shave Cream- Lavender Shea Butter Aloe Vera Moisturizing Shaving Cream for Women eos Shave Cream 7 fl oz 2-Pack
eos$8.314,210 rev
Trending
90-day click momentumAveeno Positively Smooth Moisturizing Shave Gel with Soy Aloe & Vitamin E helps Prevent Nicks Cuts & Razor Bumps Creamy Shave Gel for a Close Smooth Shave Lightly Fragranced Twin Pack 2 x 7 oz
Aveeno$8.504.8★
Gillette Satin Care Ultra Sensitive Shave Gel for Women Pack of 2 7oz Each Frangrance Free
Gillette Venus$6.714.8★
IntiMD Coochy Plus Intimate Shaving Cream Fragrance Free For Pubic Bikini Line Armpit and more - Rash-Free Prevents Razor Burns & Bumps In-Grown Hair Itchiness 8oz Tube
IntiMD$14.684.6★
Skintimate Raspberry Rain Womens Moisturizing Shave Gel 198g
Skintimate$4.974.7★
eos Cashmere Shave Oil Vanilla Cashmere Moisturizing Shave Oil 6 oz
eos$7.924.7★
What buyers say about shaving cream for women
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Makes my skin soft”
“This brand also has consistent quality”
“Its moisturizing”
“Excellent value”
“Excellent For the skin”
“doesn't dry your skin out”
“No irritation at all”
“Does the job”
“As Advertised”
What buyers complain about
“Weird scent”
“irritation of skin”
“Pump didn't work”
“Almost impossible to open”
“The shave cream is actually too thick for my liking”
“Not Worth It”
“the functionality is not there”
“so it gets clogged up in my razor”
“Not for sensitive areas”
“Very dry feeling”
Top return reasons
Common questions
- Is shaving cream for women profitable to sell on Amazon United States?
- The niche generates $3.9M/yr across 23 tracked products. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the shaving cream for women niche?
- 8 brands and 79 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in shaving cream for women?
- Top complaints mined from reviews: Smell, Allergies, Motor Power. The return rate is 0.2%.
- When does demand for shaving cream for women peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the shaving cream for women niche?
- Listings span $4.29–$16.88; the average listing price is $9.21 (sweet spot $15–$100). The average incumbent carries 8,010 reviews — the moat a new listing must climb.