Is Shaving Cream for Women profitable to sell on Amazon United States?

Flapen scores Shaving Cream for Women 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $3.9M a year across 23 tracked products. Search demand grew +14.4% in the last 90 days.

How competitive is the Shaving Cream for Women niche on Amazon United States?

8 brands and 79 sellers compete in Shaving Cream for Women on Amazon United States. The top 5 Shaving Cream for Women products take 63% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Shaving Cream for Women?

Shaving Cream for Women buyers on Amazon United States complain most about Smell, Allergies, and Motor Power. An estimated 0.2% of orders come back.

When does demand for Shaving Cream for Women peak?

Search demand for Shaving Cream for Women on Amazon United States peaks in Jul, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Shaving Cream for Women niche?

Shaving Cream for Women sells for $9.21 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.29 to $16.88. The average product has 8,010 reviews, the count a new listing must catch up to.

Shaving Cream for Women

Maybe

Buyers convert on 18.2% of searches. But prices span $4.29–$16.88, mostly outside the sweet spot, so Shaving Cream for Women is a Maybe.

Flapen Score: 53
53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size: $3.9M/yr2.3M searches / yr
90-day growth: +14.4%search demand this quarter
Competition: 63%top-5 click share · 8 brands · 79 sellers

Flapen Score

Shaving Cream for Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Shaving Cream for Women is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Shaving Cream for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Shaving Cream for Women 2.3M times last year and spent an estimated $3.9M. The top 5 brands take 93% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months: 2.3M
Growth, 90 days vs prior 90: +14.4%
Conversion, latest week: 18.2%
Market size, estimated: $3.9Ma year
Peak month: July1.6× the quietest month
Top search term: shaving cream for women1.0M searches a year

02 · Price

A sale here is worth $9.21.

Listings sell for $9.21 on average, from $4.29 to $16.88. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $9.21 that is $138K to $184K a year per listing.

Average price: $9.21under the $15 to $100 sweet spot
Price range: $4.29–$16.88
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 400K–500K
Units per listing a year: 15,000–20,000
Revenue per listing a year: $138K–$184K
Returns: 0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Women's. It carries 8,010 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 74%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #4in Women's
Average rating: 4.66 starsAmazon United States average 4.42 stars
Average reviews: 8,010per listing
Listings tracked: 23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 70 months

Products

Top Shaving Cream for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

Brand 125%
Brand 224%
Brand 322%
Brand 418%
Brand 53%
Brand 63%
Open — no brand owns it (2 brands, 4%)

Demand

Shaving Cream for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Shaving Cream for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

shaving cream for women1.0M/yr +21.1%16.5% conv.
womens shaving cream181K/yr +18.1%15.3% conv.
aveeno shaving cream182K/yr -8.8%17.5% conv.
shave cream for women167K/yr +17.5%11.7% conv.
shave gel for women120K/yr +12.2%15.0% conv.
shaving gel for women85K/yr +17.5%12.4% conv.
skintimate shave gel for women84K/yr +19.8%17.2% conv.
shaving cream women78K/yr +17.5%14.4% conv.
aveeno shave gel61K/yr -2.4%16.3% conv.
aveeno therapeutic shave gel44K/yr +6.9%15.8% conv.

Reviews and returns

What reviews say buyers love and hate about Shaving Cream for Women

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Smell”

13%of negative reviews mention “Smell”

0.2%of orders come back

“Weird scent”

A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beauty & Personal Care niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Squirrel Repellent

$2.3M/yr+140.5%

Tomato Cage

$4.4M/yr+261.3%

Mole Repellent for Lawns

$3.6M/yr+155.2%

America 250 Flag

$2.3M/yr+389.5%

Jet Nozzle High Pressure Hose Nozzle

$1.5M/yr+628.3%

FAQ

Common Shaving Cream for Women questions

Answered from the same tracked data.

Categories