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Shaving Cream for Women

Maybe

Buyers convert on 18.2% of searches. But prices span $4.29–$16.88, mostly outside the sweet spot, so Shaving Cream for Women is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$3.9M/yr2.3M searches / yr
90-day growth
+14.4%search demand this quarter
Competition
63%top-5 click share · 8 brands · 79 sellers

Flapen Score

Shaving Cream for Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Shaving Cream for Women is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Cream for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Shaving Cream for Women 2.3M times last year and spent an estimated $3.9M. The top 5 brands take 93% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

18.2% of searches ended in a purchase last week.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
18.2%
Market size, estimated
$3.9Ma year
Peak month
July1.6× the quietest month
Top search term
shaving cream for women1.0M searches a year

02 · Price

A sale here is worth $9.21.

Listings sell for $9.21 on average, from $4.29 to $16.88. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $9.21 that is $138K to $184K a year per listing.

Average price
$9.21under the $15 to $100 sweet spot
Price range
$4.29–$16.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
15,000–20,000
Revenue per listing a year
$138K–$184K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Women's. It carries 8,010 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Women's
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
8,010per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Shaving Cream for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$193K$386K$579K$773K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

79

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

4%

  • Skintimate25%
  • eos24%
  • Aveeno22%
  • Gillette Venus18%
  • Billie3%
  • IntiMD3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Shaving Cream for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Shaving Cream for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shaving cream for women1.0M/yr
  • womens shaving cream181K/yr
  • aveeno shaving cream182K/yr
  • shave cream for women167K/yr
  • shave gel for women120K/yr
  • shaving gel for women85K/yr
  • skintimate shave gel for women84K/yr
  • shaving cream women78K/yr
  • aveeno shave gel61K/yr
  • aveeno therapeutic shave gel44K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Cream for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell13%+0.76

Weird scent

Not Fragrance Free

Bad smell

Allergies6%−0.01

irritation of skin

cause a rash

Gave me a rash

Motor Power5%−0.03

Pump didn't work

Faulty Pump

Too hard to pump

Ease Of Use5%−0.02

Almost impossible to open

Hard to open

Very hard to use

Thickness5%−0.02

The shave cream is actually too thick for my liking

is too thick for the pump

Too thick

Love

Smell31%+0.76

Light scent

Strong fragrance

Amazing scent

Soft Feel20%

Makes my skin soft

Leaves skin soft

Smooth and Silky

Quality-Overall9%+0.41

This brand also has consistent quality

the shave cream itself is good quality

Excellent product

Moist/Dry7%+0.31

Its moisturizing

hydrates the skin

Super moisturizing

Value For Money4%+0.07

Excellent value

Excellent price

Worth the money

Return

0.2% Return rate 17% Fixable by listing

Motor Power28%██▆█▇▆

Pump didn't work

Faulty Pump

Too hard to pump

Smell16%▆█▇▆▇▆

Weird scent

Not Fragrance Free

Bad smell

Leak-Proof10%█▅▇█▇▆
Advertised Vs Actual Product8%▄▄▆▅▄█
Size-Overall6%▅▄▅▄█▇

FAQ

Common Shaving Cream for Women questions

Answered from the same tracked data.