Shaving Cream for Women
MaybeBuyers convert on 18.2% of searches. But prices span $4.29–$16.88, mostly outside the sweet spot, so Shaving Cream for Women is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $3.9M/yr2.3M searches / yr
- 90-day growth
- +14.4%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 79 sellers
Flapen Score
Shaving Cream for Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Shaving Cream for Women is stronger. Inside it, weaker.
Market
The Shaving Cream for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Shaving Cream for Women 2.3M times last year and spent an estimated $3.9M. The top 5 brands take 93% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
18.2% of searches ended in a purchase last week.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +14.4%
- Conversion, latest week
- 18.2%
- Market size, estimated
- $3.9Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- shaving cream for women1.0M searches a year
02 · Price
A sale here is worth $9.21.
Listings sell for $9.21 on average, from $4.29 to $16.88. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $9.21 that is $138K to $184K a year per listing.
- Average price
- $9.21under the $15 to $100 sweet spot
- Price range
- $4.29–$16.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $138K–$184K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Women's. It carries 8,010 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Women's
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 8,010per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Shaving Cream for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gillette Satin Care Ultra Sensitive Shave Gel for Women Pack of 2 7oz Each Frangrance Free
- Price
- $6.71
- Rating
- 4.8/5
- Reviews
- 35,468
- Age
- 10y ago

Aveeno Therapeutic Shave Gel for Women & Men Sensitive Skin Shaving Cream with Prebiotic Oat & Vitamin E Helps Prevent Razor Bumps & Skin Irritation Soothes Dry Skin Fragrance-Free 7 Oz
- Price
- $4.29
- Rating
- 4.7/5
- Reviews
- 26,424
- Age
- 22y ago

Skintimate Shaving Cream for Women Womens Shaving Cream Shaving Foam Womens Shave Gel Pack of 3 7oz each
- Price
- $9.64
- Rating
- 4.7/5
- Reviews
- 11,802
- Age
- 6y ago

eos Shea Butter Shave Cream - Vanilla Bliss 24H Moisture Hydration 7 fl oz (Pack of 2)
- Price
- $8.52
- Rating
- 4.6/5
- Reviews
- 4,210
- Age
- 2y ago

Aveeno Positively Smooth Moisturizing Shave Gel with Soy Aloe & Vitamin E helps Prevent Nicks Cuts & Razor Bumps Creamy Shave Gel for a Close Smooth Shave Lightly Fragranced Twin Pack 2 x 7 oz
- Price
- $8.50
- Rating
- 4.8/5
- Reviews
- 3,114
- Age
- 5y ago
Trending
90-day click momentum
Aveeno Positively Smooth Moisturizing Shave Gel with Soy Aloe & Vitamin E helps Prevent Nicks Cuts & Razor Bumps Creamy Shave Gel for a Close Smooth Shave Lightly Fragranced Twin Pack 2 x 7 oz
- Price
- $8.50
- Rating
- 4.8/5
- Reviews
- 3,114
- Age
- 5y ago

Gillette Satin Care Ultra Sensitive Shave Gel for Women Pack of 2 7oz Each Frangrance Free
- Price
- $6.71
- Rating
- 4.8/5
- Reviews
- 35,468
- Age
- 10y ago

IntiMD Coochy Plus Intimate Shaving Cream Fragrance Free For Pubic Bikini Line Armpit and more - Rash-Free Prevents Razor Burns & Bumps In-Grown Hair Itchiness 8oz Tube
- Price
- $14.68
- Rating
- 4.6/5
- Reviews
- 2,291
- Age
- 5y ago

Skintimate Raspberry Rain Womens Moisturizing Shave Gel 198g
- Price
- $4.97
- Rating
- 4.7/5
- Reviews
- 228
- Age
- 14y ago

eos Cashmere Shave Oil Vanilla Cashmere Moisturizing Shave Oil 6 oz
- Price
- $7.92
- Rating
- 4.7/5
- Reviews
- 8,032
- Age
- 2y ago
Newest
by launch date
eos Cashmere Shave Oil Fresh & Cozy Moisturizing Shave Oil 6 oz
- Price
- $7.87
- Rating
- 4.7/5
- Reviews
- 8,032
- Age
- 1y ago

Skintimate 2-in-1 Shave Oil & Moisturizer Coconut Bliss 7.3oz | Shaving Oil After Shave for Women Bikini Area Moisturizer with Vitamin E and Aloe Shaving Cream Alternative 7.3 fl oz
- Price
- $7.40
- Rating
- 4.3/5
- Reviews
- 899
- Age
- 1y ago

eos Shea Butter Shave Cream - Vanilla Bliss 24H Moisture Hydration 7 fl oz (Pack of 2)
- Price
- $8.52
- Rating
- 4.6/5
- Reviews
- 4,210
- Age
- 2y ago

eos Shea Better Shave Cream- Pomegranate Raspberry Shea Butter Aloe Vera 24H Moisturizing Shaving Cream for Women 7 fl oz 2-Pack
- Price
- $8.32
- Rating
- 4.6/5
- Reviews
- 4,210
- Age
- 2y ago

eos Shea Better Shave Cream- Lavender Shea Butter Aloe Vera Moisturizing Shaving Cream for Women eos Shave Cream 7 fl oz 2-Pack
- Price
- $8.31
- Rating
- 4.6/5
- Reviews
- 4,210
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
79
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
63%
Top 20: 97%
Open market
4%
- Skintimate25%
- eos24%
- Aveeno22%
- Gillette Venus18%
- Billie3%
- IntiMD3%
- Open — no brand owns it (2 brands, 4%)
Demand
Shaving Cream for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Shaving Cream for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shaving cream for women1.0M/yr
- womens shaving cream181K/yr
- aveeno shaving cream182K/yr
- shave cream for women167K/yr
- shave gel for women120K/yr
- shaving gel for women85K/yr
- skintimate shave gel for women84K/yr
- shaving cream women78K/yr
- aveeno shave gel61K/yr
- aveeno therapeutic shave gel44K/yr
Reviews and returns
What reviews say buyers love and hate about Shaving Cream for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Weird scent
Not Fragrance Free
Bad smell
irritation of skin
cause a rash
Gave me a rash
Pump didn't work
Faulty Pump
Too hard to pump
Almost impossible to open
Hard to open
Very hard to use
The shave cream is actually too thick for my liking
is too thick for the pump
Too thick
Love
Light scent
Strong fragrance
Amazing scent
Makes my skin soft
Leaves skin soft
Smooth and Silky
This brand also has consistent quality
the shave cream itself is good quality
Excellent product
Its moisturizing
hydrates the skin
Super moisturizing
Excellent value
Excellent price
Worth the money
Return
0.2% Return rate 17% Fixable by listing
Pump didn't work
Faulty Pump
Too hard to pump
Weird scent
Not Fragrance Free
Bad smell
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaving Cream for Women questions
Answered from the same tracked data.









