shaving cream for electric shaver
Worth a lookShows searches that convert (22.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible22.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.05avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 253K searches
Price range
Good$5.71–$28.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,482.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shaving cream for electric shaver is a $1.0M/yr Amazon United States market (253K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
shaving cream for electric shaver market data
- Units sold / yr
- 50K–60K
- avg 8,000–10,000/product
- Revenue / yr
- $903K–$1.1M
- units × avg price
- Conversion rate
- 22.8%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 94 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Williams62%
- Mennen19%
- Lectric Shave11%
- Speick5%
- Lab Series4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top shaving cream for electric shaver search terms
- lectric shave61K/yr
- afta pre-electric shave lotion25K/yr
- electric shave lotion25K/yr
- williams lectric shave18K/yr
- pre shave for electric razors19K/yr
- pre electric shave lotion for men19K/yr
- lectric shave pre-shave10K/yr
- pre electric shave8K/yr
- preshave electric shave lotion8K/yr
- electric pre shave7K/yr
Top shaving cream for electric shaver products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Williams Lectric Shave Electric Razor Pre-Shave 7 Ounce
Williams$5.714.6★19,653 rev
Mennen Afta Pre-Electric Shave Lotion 3 Ounce (Pack of 2)
Mennen$10.944.5★2,172 rev
Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz
Mennen$7.664.6★1,539 rev
Williams Lectric Shave Lotion Regular - 7 Oz Pack of 2 by Lectric Shave
Lectric Shave$19.864.5★62 rev
Speick Men Pre Electric Shave Lotion with Relaxing Lavender Oil and a Blend of Essential Oils Natural Vegan Skin Care 3.4 Fluid Ounces
Speick$20.794.3★2,026 rev
Newest
by launch date
Lab Series Mens Grooming Effortless Pre-Electric Shave Solution - Electric Shave Lotion - Cools & Refreshes Skin - Skin Care for Men 3.4 Fl Oz
Lab Series$28.71243 rev
Williams Lectric Shave Lotion Regular - 7 Oz Pack of 2 by Lectric Shave
Lectric Shave$19.8662 rev
Lectric Shave Pre-Shave Original 7 oz. (3-Pack)
Lectric Shave$25.77624 rev
Mennen Afta Pre-Electric Shave Lotion 3 Ounce (Pack of 2)
Mennen$10.942,172 rev
Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz (6 pack)
Mennen$24.961,539 rev
Trending
90-day click momentumWilliams Lectric Shave Lotion Regular - 7 Oz Pack of 2 by Lectric Shave
Lectric Shave$19.864.5★
Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz
Mennen$7.664.6★
Lab Series Mens Grooming Effortless Pre-Electric Shave Solution - Electric Shave Lotion - Cools & Refreshes Skin - Skin Care for Men 3.4 Fl Oz
Lab Series$28.714.3★
Lectric Shave Pre-Shave Original 7 oz. (3-Pack)
Lectric Shave$25.774.7★
Mennen Afta Pre-Electric Shave Lotion 3 Ounce (Pack of 2)
Mennen$10.944.5★
What buyers say about shaving cream for electric shaver
What buyers praise and complain about, mined from review topics.What buyers love
“Doesn't smell bad”
“Trusted brand and good value”
“worth the money”
“As advertised”
“is effective”
“Moisturied”
“Smooth, no irritation”
“Smooth”
“Been through countless ways to get a decent shave until now”
“Good for your skin”
What buyers complain about
“Unpleasant Overpowering Scent”
“A bit pricey”
“I suffered skin irritation”
“lotion was opened and used”
“Do you think maybe it leaked”
“Doesnt work as described”
“Make sure face is totally dry before shaving”
“There is alcohol in this stuff”
“the effectiveness is not good enough for me”
“unhealthy for skin”
Common questions
- Is shaving cream for electric shaver profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 8 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the shaving cream for electric shaver niche?
- 5 brands and 70 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shaving cream for electric shaver?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.0%.
- When does demand for shaving cream for electric shaver peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the shaving cream for electric shaver niche?
- Listings span $5.71–$28.71; the average listing price is $18.05 (sweet spot $15–$100). The average incumbent carries 3,482 reviews — the moat a new listing must climb.