Is shaving cream bulk profitable to sell on Amazon United States?

The niche generates $137K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Skip it (45/100).

How competitive is the shaving cream bulk niche?

6 brands and 15 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in shaving cream bulk?

Top complaints mined from reviews: Advertised Vs Actual Product, Dispensing Mechanism, Smell. The return rate is 0.0%.

When does demand for shaving cream bulk peak?

Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the shaving cream bulk niche?

Listings span $3.73–$31.52; the average listing price is $22.38 (sweet spot $15–$100). The average incumbent carries 4,599 reviews — the moat a new listing must climb.

shaving cream bulk

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.38

avg listing price — sweet spot $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+43.3%

90-day search growth — must beat 0% to launch

Price range

Good$3.73–$31.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$137K

$137K/yr · 68K searches

Review moat

Bad4,598.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, shaving cream bulk is a $137K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

shaving cream bulk market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $134K–$179K; units × avg price
Conversion rate: 9.0%
Avg BSR: #49
Page quality: 0%
Prime: 78%
Sponsored: 44%
Out of stock: 0.0%
Avg brand age: 87 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Gillette47%
Barbasol27%
McKesson19%
NISGUR2%
NIVEA MEN2%
Skintimate2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +43.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top shaving cream bulk search terms

shaving cream bulk45K/yr +57.4%7.1% conv.
bulk shaving cream13K/yr +24.6%5.0% conv.
shaving cream pack5K/yr +1.1%3.9% conv.
shaving cream bulk cheap4K/yr +23.7%5.7% conv.

All search terms

Top shaving cream bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gillette Foamy Shaving Cream Sensitive Skin 11 Ounce (Pack of 12)

Gillette$23.074.8★6,571 rev

Barbasol Original Thick & Rich Shaving Cream | Shaving Foam for All Skin Types Thick Instant Lather Protects Skin Non-Greasy USA Made Fresh Scent 10 OZ (Bulk Pack of 12)

Barbasol$29.264.8★377 rev

McKesson Foamy Shaving Cream Bulk Foam Lavender Scented for Men and Women 11 oz 12 Count

McKesson$27.294.6★153 rev

Gillette Foamy Regular Shaving Cream Pack of 12 11 oz each

Gillette$31.524.8★8,051 rev

Gillette Foamy Classic Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave shaving cream 14.9 Oz

Gillette$3.734.8★8,051 rev

Newest

by launch date

Barbasol Original Thick & Rich Shaving Cream | Shaving Foam for All Skin Types Thick Instant Lather Protects Skin Non-Greasy USA Made Fresh Scent 10 OZ (Bulk Pack of 12)

Barbasol$29.26377 rev

7mo ago

Gillette Foamy Classic Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave shaving cream 14.9 Oz

Gillette$3.738,051 rev

1y ago

NISGUR Travel Size Disposable Shaving Cream Bulk Pack of 144 Tubes 10ml/0.34fl.oz Each Individually Wrapped Hotel Toiletries and Amenities

NISGUR$29.125 rev

1y ago

Skintimate Shaving Cream for Women Womens Shaving Cream Shaving Foam Womens Shave Gel Pack of 3 7oz each

Skintimate$9.6411,802 rev

6y ago

McKesson Foamy Shaving Cream Bulk Foam Lavender Scented for Men and Women 11 oz 12 Count

McKesson$27.29153 rev

11y ago

What buyers say about shaving cream bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money36%

“Very fair price”

Smell13%

“Also use around the toilet bowl to keep clean and odor free”

Quality-Overall10%

“Decent stuff”

Advertised Vs Actual Product7%

“Just what I need”

Soft Feel6%

“Goes on smooth”

Size-Overall4%

“The right size”

Thickness2%

“Goes on thick”

Ease Of Use2%

“Simple, yet effective”

Cleansing2%

“Rinses clean off body”

Efficiency2%

“Works well”

What buyers complain about

Advertised Vs Actual Product12%

“The picture does not match what was sent”

Dispensing Mechanism10%

“When can was about half full I started having problems with dispensing shaving cream”

Smell9%

“Dont like the smell”

Size-Overall8%

“These are really big cans”

Ease Of Use8%

“This product is to difficult to use”

Durability6%

“it lasted for more than ages in months heaping months”

Functionality-Overall4%

“You can push down hard on the top NOTHING comes out”

Defective Material/Parts4%

“One of the three does not work”

Stiffness4%

“It is very stiff foam”

Adhesion/Stickiness4%

“Not sticky clean shave”

Top return reasons

Advertised Vs Actual Product100%

Common questions

Is shaving cream bulk profitable to sell on Amazon United States?: The niche generates $137K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Skip it (45/100).
How competitive is the shaving cream bulk niche?: 6 brands and 15 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in shaving cream bulk?: Top complaints mined from reviews: Advertised Vs Actual Product, Dispensing Mechanism, Smell. The return rate is 0.0%.
When does demand for shaving cream bulk peak?: Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the shaving cream bulk niche?: Listings span $3.73–$31.52; the average listing price is $22.38 (sweet spot $15–$100). The average incumbent carries 4,599 reviews — the moat a new listing must climb.