Shaving Cream

Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.6M a year.

Searches, last 12 months

7.4M

Growth, 90 days vs prior 90

+12.1%

Conversion, latest week

17.8%

Market size, estimated

$13.6Ma year

Peak month

June1.2× the quietest month

Top search term

shaving cream3.2M searches a year

Listings sell for $10.37 on average, from $1.64 to $31.52. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $10.37 that is $311K to $415K a year per listing.

Average price

$10.37under the $15 to $100 sweet spot

Price range

$1.64–$31.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

30,000–40,000

Revenue per listing a year

$311K–$415K

Returns

0.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Men's. It carries 10,306 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#7in Men's

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

10,306per listing

Listings tracked

31

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

86 months