Shaving Brush
MaybeReturns run at only 0.8% of orders. But demand is soft, at +0.2% this quarter, so Shaving Brush is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $1.4M/yr1.0M searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 52%top-5 click share · 25 brands · 34 sellers
Flapen Score
Shaving Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Shaving Brush is stronger. Inside it, weaker.
Market
The Shaving Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Shaving Brush 1.0M times last year and spent an estimated $1.4M. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
8.2% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $1.4Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- shaving brush344K searches a year
02 · Price
A sale here is worth $16.53.
Listings sell for $16.53 on average, from $5.11 to $34.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $16.53 that is $25K to $33K a year per listing.
- Average price
- $16.53inside the $15 to $100 sweet spot
- Price range
- $5.11–$34.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $25K–$33K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #21 within Men's. It carries 3,095 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #21in Men's
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 3,095per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Shaving Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Luxury Shaving Brushes For Men by Echolly-Super Strong NO Shedding Bristle Shave Brushes for Men-Smooth Acrylic Handle Legacy Shave Brush-Rich and Fast Lather Shaving Cream Brush Gifts for Fathers Day
- Price
- $6.96
- Rating
- 4.6/5
- Reviews
- 2,942
- Age
- 8y ago

Proraso Professional Shaving Brush - Natural Boar Bristles - Premium Wet Shave Brush
- Price
- $18.20
- Rating
- 4.4/5
- Reviews
- 7,734
- Age
- 13y ago

Perfecto 100% Pure Badger Shaving Brush-Black Handle- Engineered for The Best Shave of Your Life. for Safety Razor Double Edge Razor Straight Razor or Shaving Razor Its The Best Badger Brush.
- Price
- $16.84
- Rating
- 4.4/5
- Reviews
- 14,636
- Age
- 10y ago

Anbbas 3IN1 Shaving Brush Set with Synthetic Badger Hair Wood Handle Stainless Steel Stand and Bowl Perfect for Men Traditional Wet Shave
- Price
- $9.88
- Rating
- 4.6/5
- Reviews
- 1,448
- Age
- 5y ago

DEBETOOL Shaving Brush Set for Men Pure Badger Hair Shaving Brush and Bowl Exfoliating Shaving Cream Brush Gifts for Fathers Day
- Price
- $10.04
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 1y ago
Trending
90-day click momentum
Shaving Brush Set for Men Premium Shaving Kit for Men Perfect for Wet Shave with Shaving Cream & Soap Suitable for Razor Trimmer Clippers Ideal Gift for Birthday and More
- Price
- $5.84
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 1y ago

Wrusuh Shaving Brush Premium Shaving Brushes for Men Professional Shaving Cream Brush-Soft Bristles for Smooth Shaves Ideal Mens Shave Brush for a Luxurious Grooming Experience
- Price
- $7.06
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 7mo ago

Shaving Cream Brushes for Men Badger Hair Synthetic Shave Brush with Wooden Handle
- Price
- $5.11
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 1y ago

VALENTISE Shaving Brush 3 In 1 Shaving Brush Set Includes Stainless Steel Shaving Stand and Bowl Synthetic Badger Hair Shave Brush for Mens Shave Gift
- Price
- $9.19
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 1y ago

GENTS Heavy Duty Ceramic Shaving Set Classic Grooming and Beard Shaving Kit for Men Ceramic Shave Mug 3 oz Natural Shaving Soap and Shaving Brush
- Price
- $30.93
- Rating
- 4.5/5
- Reviews
- 632
- Age
- 10y ago
Newest
by launch date
Wrusuh Shaving Brush Premium Shaving Brushes for Men Professional Shaving Cream Brush-Soft Bristles for Smooth Shaves Ideal Mens Shave Brush for a Luxurious Grooming Experience
- Price
- $7.06
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 7mo ago

Shaving Cream Brushes for Men Badger Hair Synthetic Shave Brush with Wooden Handle
- Price
- $5.11
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 1y ago

VALENTISE Shaving Brush 3 In 1 Shaving Brush Set Includes Stainless Steel Shaving Stand and Bowl Synthetic Badger Hair Shave Brush for Mens Shave Gift
- Price
- $9.19
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 1y ago

Shaving Brushes Kit For Men 4 In 1 Shaving Brush Set Includes Badger Hair Shave Brush Stainless Steel Shaving Bowl Shaving Stand and Soap
- Price
- $23.29
- Rating
- 4.5/5
- Reviews
- 193
- Age
- 1y ago

DEBETOOL Shaving Brush Set for Men Pure Badger Hair Shaving Brush and Bowl Exfoliating Shaving Cream Brush Gifts for Fathers Day
- Price
- $10.04
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
34
Top-5 brand share
64%
Top 20: 96%
Top-5 click share
52%
Top 20: 88%
Open market
29%
- Perfecto16%
- Proraso14%
- ECHOLLY13%
- Kikc11%
- Anbbas10%
- DEBETOOL7%
Demand
Shaving Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Shaving Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shaving brush344K/yr
- shave brush115K/yr
- shaving brush and bowl65K/yr
- shaving cream brush34K/yr
- shaving brushes28K/yr
- shave brush and bowl32K/yr
- shaving brushes for men75K/yr
- badger shaving brush24K/yr
- shaving brush kit21K/yr
- synthetic shaving brush23K/yr
Reviews and returns
What reviews say buyers love and hate about Shaving Brush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad Odor
Kind of a strange odor
came with a strong odor
Very low quality item
Extremely poor quality
Terrible quality, fell apart as soon as I used it
they fall out
It broke
Broke on first use
Smaller than expected
have a stand it might not fit
But, does fall a little short in some areas
Limited Lather
makes it difficult to get a lather
doesn't lather much
Love
Decent quality
Great quality for the price point
Currently no complaints or concern of quality
Good Value
Good value for money
Good value for the money
lathers shaving soap nicely
Good lather
Excellent at holding lather
Cool brush
This is a good quality brush
Excellent brush
soft and fluffy
The bristles are soft enough
SUPER SOFT
Return
0.8% Return rate 39% Fixable by listing
Smaller than expected
have a stand it might not fit
But, does fall a little short in some areas
Bad Odor
Kind of a strange odor
came with a strong odor
Very low quality item
Extremely poor quality
Terrible quality, fell apart as soon as I used it
False Description
I misread the description
Not like the picture
The brush is very stiff
stiff enough to scrub floors
is too stiff
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaving Brush questions
Answered from the same tracked data.









