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Shaving Brush

Maybe

Returns run at only 0.8% of orders. But demand is soft, at +0.2% this quarter, so Shaving Brush is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$1.4M/yr1.0M searches / yr
90-day growth
+0.2%search demand this quarter
Competition
52%top-5 click share · 25 brands · 34 sellers

Flapen Score

Shaving Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Shaving Brush is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Shaving Brush 1.0M times last year and spent an estimated $1.4M. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
8.2%
Market size, estimated
$1.4Ma year
Peak month
December1.6× the quietest month
Top search term
shaving brush344K searches a year

02 · Price

A sale here is worth $16.53.

Listings sell for $16.53 on average, from $5.11 to $34.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $16.53 that is $25K to $33K a year per listing.

Average price
$16.53inside the $15 to $100 sweet spot
Price range
$5.11–$34.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
$25K–$33K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #21 within Men's. It carries 3,095 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#21in Men's
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,095per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Shaving Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$55K$110K$165K$220K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

34

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

52%

Top 20: 88%

Open market

29%

  • Perfecto16%
  • Proraso14%
  • ECHOLLY13%
  • Kikc11%
  • Anbbas10%
  • DEBETOOL7%

Demand

Shaving Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Shaving Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shaving brush344K/yr
  • shave brush115K/yr
  • shaving brush and bowl65K/yr
  • shaving cream brush34K/yr
  • shaving brushes28K/yr
  • shave brush and bowl32K/yr
  • shaving brushes for men75K/yr
  • badger shaving brush24K/yr
  • shaving brush kit21K/yr
  • synthetic shaving brush23K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell13%−0.10

Bad Odor

Kind of a strange odor

came with a strong odor

Quality-Overall10%+1.16

Very low quality item

Extremely poor quality

Terrible quality, fell apart as soon as I used it

Durability10%−0.07

they fall out

It broke

Broke on first use

Size-Overall9%−0.04

Smaller than expected

have a stand it might not fit

But, does fall a little short in some areas

Lather5%+0.71

Limited Lather

makes it difficult to get a lather

doesn't lather much

Love

Quality-Overall20%+1.16

Decent quality

Great quality for the price point

Currently no complaints or concern of quality

Value For Money13%+0.46

Good Value

Good value for money

Good value for the money

Lather11%+0.71

lathers shaving soap nicely

Good lather

Excellent at holding lather

Brush Quality9%+0.33

Cool brush

This is a good quality brush

Excellent brush

Soft Feel8%

soft and fluffy

The bristles are soft enough

SUPER SOFT

Return

0.8% Return rate 39% Fixable by listing

Size-Overall21%█▇▅▇█▇

Smaller than expected

have a stand it might not fit

But, does fall a little short in some areas

Smell11%▆█▇▇▇▆

Bad Odor

Kind of a strange odor

came with a strong odor

Quality-Overall8%▆▆█▅▄▆

Very low quality item

Extremely poor quality

Terrible quality, fell apart as soon as I used it

Advertised Vs Actual Product8%▇█▆▆▆▆

False Description

I misread the description

Not like the picture

Stiffness7%▃▂▅█▄▃

The brush is very stiff

stiff enough to scrub floors

is too stiff

FAQ

Common Shaving Brush questions

Answered from the same tracked data.