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Shaving Bowl

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -9.3% this quarter, so Shaving Bowl is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$198K/yr282K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
47%top-5 click share · 24 brands · 39 sellers

Flapen Score

Shaving Bowl against its category

The dotted line is the Beauty & Personal Care average. Past it, Shaving Bowl is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Bowl market on Amazon at a glance

Shoppers on Amazon United States searched for Shaving Bowl 282K times last year and spent an estimated $198K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
4.1%
Market size, estimated
$198Ka year
Peak month
December1.5× the quietest month
Top search term
shaving bowl93K searches a year

02 · Price

A sale here is worth $16.98.

Listings sell for $16.98 on average, from $5.31 to $33.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.98 that is $4K to $8K a year per listing.

Average price
$16.98inside the $15 to $100 sweet spot
Price range
$5.31–$33.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #20 within Men's. It carries 2,325 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#20in Men's
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,325per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Shaving Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$20K$30K$40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

39

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

47%

Top 20: 84%

Open market

36%

  • Viking Revolution17%
  • Beau Brummell15%
  • Linkidea10%
  • Grandslam9%
  • Akstore8%
  • The Goodfellas' smile5%

Demand

Shaving Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Shaving Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shaving bowl93K/yr
  • shave bowl40K/yr
  • shaving mug36K/yr
  • shaving soap bowl21K/yr
  • shaving cup14K/yr
  • shave soap bowl12K/yr
  • shaving cream bowl11K/yr
  • shave mug10K/yr
  • shaving scuttle10K/yr
  • lather bowl9K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell17%−0.11

Kind of a strange odor

The smell was overpowering

It smells bad

Size-Overall10%+0.28

Quite a bit larger

with bowl being tiny

Small,

Quality-Overall8%−0.02

Very low quality item

HORRIBLE QUALITY

Quality has deteriorated a lot

Durability5%

the brush broke the first time I used it

Lot likely to break

fell apart as soon as I used it

Lather4%+1.75

Doesn't provide hot lather

but somehow the lather very quickly dissipates

It doesn't lather like it used to

Love

Lather18%+1.75

Amazing lather

It works very well for lather

Rich lather, smooth results

Quality-Overall13%−0.02

I find this mug to be of great quality

Decent quality

Great Quality Bowl

Value For Money9%+0.14

Good value

Good value for money

Excellent value

Smell8%−0.11

Great smell

terrific manly scent

with a decent scented

Advertised Vs Actual Product5%+0.24

Just what I wanted

As described

Just as pictured

Return

0.7% Return rate 59% Fixable by listing

Size-Overall43%▇█▆██▆

Quite a bit larger

with bowl being tiny

Small,

Smell16%▇▆▆█▆▆

Kind of a strange odor

The smell was overpowering

It smells bad

Advertised Vs Actual Product8%▆██▄▄▅
Defective Material/Parts4%▁▄▇▆▆█
Product Condition3%█▇▅█▃▇

FAQ

Common Shaving Bowl questions

Answered from the same tracked data.