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Shaving Blade

Maybe

An estimated 0.3% of orders come back. But the average product has 14,760 reviews to catch up to, so Shaving Blade is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$117K/yr87K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
57%top-5 click share · 20 brands · 90 sellers

Flapen Score

Shaving Blade against its category

The dotted line is the Beauty & Personal Care average. Past it, Shaving Blade is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Blade market on Amazon at a glance

Shoppers on Amazon United States searched for Shaving Blade 87K times last year and spent an estimated $117K. The top 5 brands take 65% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
9.4%
Market size, estimated
$117Ka year
Peak month
August1.8× the quietest month
Top search term
shaving razor blades25K searches a year

02 · Price

A sale here is worth $14.31.

Listings sell for $14.31 on average, from $6.78 to $37.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.31 that is $1K to $4K a year per listing.

Average price
$14.31under the $15 to $100 sweet spot
Price range
$6.78–$37.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #16 within Men's. It carries 14,760 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#16in Men's
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
14,760per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Shaving Blade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

90

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

31%

  • Brand 116%
  • Brand 216%
  • Brand 313%
  • Brand 412%
  • Brand 57%
  • Brand 64%

Demand

Shaving Blade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Shaving Blade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shaving razor blades25K/yr
  • blade for shaving13K/yr
  • blades for men6K/yr
  • navajas para rasurar11K/yr
  • razor blades shaving7K/yr
  • blade shaver5K/yr
  • cuchillas para afeitar4K/yr
  • hojas de afeitar4K/yr
  • razor blade for shaving3K/yr
  • shaving razor blade3K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Blade

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
24%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shaving Blade questions

Answered from the same tracked data.