Is shaving blade profitable to sell on Amazon United States?

The niche generates $117K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the shaving blade niche?

20 brands and 90 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in shaving blade?

Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.3%.

When does demand for shaving blade peak?

Demand peaks in Aug–Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the shaving blade niche?

Listings span $6.78–$37.53; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 14,760 reviews — the moat a new listing must climb.

shaving blade

Worth a look

Shows low returns (0.3%), but a deep review moat (14,760 avg reviews) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.78–$37.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.31

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$117K

$117K/yr · 87K searches

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Review moat

Bad14,760.22

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, shaving blade is a $117K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

shaving blade market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $86K–$114K; units × avg price
Conversion rate: 9.4%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 6.3%
Avg brand age: 64 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

31%

SHAVING REVOLUTION16%
Utopia Care16%
ASTRA13%
Derby12%
FACON7%
Gillette4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top shaving blade search terms

shaving razor blades25K/yr +7.2%8.4% conv.
blade for shaving13K/yr -14.1%5.8% conv.
blades for men6K/yr -9.0%6.1% conv.
navajas para rasurar11K/yr -10.1%5.3% conv.
razor blades shaving7K/yr -5.3%11.2% conv.
blade shaver5K/yr +0.7%3.9% conv.
cuchillas para afeitar4K/yr +51.3%4.7% conv.
hojas de afeitar4K/yr +3.6%4.5% conv.
razor blade for shaving3K/yr +21.1%7.1% conv.
shaving razor blade3K/yr -14.5%5.1% conv.

All search terms

Top shaving blade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count

SHAVING REVOLUTION$9.874.5★24,051 rev

Astra Platinum Double Edge Safety Razor Blades 100 Blades (20 x 5)

ASTRA$9.234.6★55,146 rev

Utopia Care Professional Straight Razor for Men Barber Straight Edge Razor Safety with 100 Pack Blades Black

Utopia Care$9.544.4★38,686 rev

100 Derby Premium Single Edge Razor Blades for straight razor

Derby$7.734.7★14,223 rev

Facn Straight Razors for Men - Professional Barber Straight Edge Razor Kit with 100 Blades Classic Stainless Steel Barbero Shaver for a Smooth & Precise Shave Premium Barber Razor for Mens Shaving

FACON$10.624.5★4,838 rev

Newest

by launch date

Gillette Fusion5 Power 5-Blade Razor Blade Refills for Men with Precision Trimmer 10 Count

Gillette$34.231,072 rev

9mo ago

KEROPY 50 Safety Razor Blades

Keropy$9.95274 rev

1y ago

American Razor Blades by The Shave Factory - Super Sharp Double Edge Razor Blades New Value Pack (100)

the shave factory$7.05943 rev

1y ago

Straight Razors For Men 100 GTEX Barber Razor Blades - 2 Professional Single Blade Razors for Men Navajas Para Barbero Straight Edge Razor Barber Beard Razor Shavette Shaving Razor Kit

GTEX$10.274,021 rev

2y ago

Dorco ST300 Platinum Extra Double Edge Razor Blades 100 Count Premium Stainless Steel Shaving Blades Super Sharp for Smooth Precise Shave Stocking Stuffers

DORCO$9.092,635 rev

2y ago

What buyers say about shaving blade

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money30%

“Great deal”

Quality-Overall26%

“Great quality of blades”

Durability7%

“they have been good durable blades”

Advertised Vs Actual Product6%

“As advertised”

Soft Feel4%

“Smooth and easy”

Ease Of Use4%

“I think its user-friendly”

Efficiency2%

“Does job well”

Comfort-Overall2%

“So comfortable”

Allergies2%

“No irritation”

Size-Overall2%

“Fits perfectly”

What buyers complain about

Quality-Overall24%

“Cheap quality”

Durability9%

“don't Last”

Value For Money9%

“expensive”

Advertised Vs Actual Product4%

“Not as described”

Functionality-Overall3%

“Doesnt work”

Ease Of Use3%

“It is hard to open”

Size-Overall3%

“is quite small”

Product Condition3%

“looks like I received a used Item”

Hard Feel2%

“somewhat rough in comparison”

Design-Overall2%

“Bad Design”

Top return reasons

Size-Overall30%

Advertised Vs Actual Product12%

Functionality-Overall10%

Value For Money7%

Quality-Overall6%

Defective Material/Parts5%

Compatibility-Overall5%